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There’s a very interesting article in the December 17 issue of Marketing Magazine (Rogers Publishing) about the next generation of video game marketing.
The article says that male gamers spend about eight hours per week gaming, and that most of this tends to take place on more traditional platforms like Xbox 360 or PlayStation 3. Teen gamers, which we expect includes male and female gamers alike, spend about ten hours per week in front of a video game of some sort, a number that has actually increased, despite the studies we’ve seen that say the numbers are declining as people use more technology on the go. These numbers should continue to rise as companies invest more and more into gaming as well as marketing them. In Canadian gaming specifically, our market is expected to grow about 5.3% on an annual basis from 2011 to 2016, showing growth of about a half billion dollars over the next few years. Do yourself a favour and have a read through the good chunks of Alicia Androich’s article. Gears of War: Judgment makes some pretty big changesSurvivor heads to the Caramoan Islands with Fans vs. AppLift’s vision is to give both game publishers and developers an equal chance at success. AppLift is a rapidly growing company and they have raised a number of rounds of funding from venture capital and growth equity firm Prime Ventures: $13 million in June and another $7 million this October. AppLift offers the advertiser a variety of different methodologies to get the traffic flowing. The second methodology is using sustained acquisition campaigns which leads to an increase in the ROI at the end. AppLift integrates with a number of analytics and tracking services that enable accountability and transparency.
AppLift’s media partners include a number of online services, magazines, mobile apps and games. AppLift offers a number of different ad formats to suit different types of advertisers and different types of campaign.
AppLift uses web-to-mobile integrations and a html mobile widget, allowing a game to be exposed to a website’s mobile traffic. AppLift harnesses messaging apps and works with email and SMS providers in order to utilise the power of social messaging for the mobile game. Custom app integrations, across a range of mobile apps, allow for an extended gaming-relevant audience.
Numerous social media platforms are utlised by AppLift in the aim of further extending the exposure of the mobile game through enhanced campaigns. AppLift works with search engines and in-app mobile search, meaning the mobile game is exposed to natural search queries. AppLift offers a range of products for developers to monetise their mobile games – depending on what the developer is looking for. HTML 5-centered technology enables the mobile widget to allow for easy and efficient monetisation of the website’s mobile traffic. A traffic switch mechanism within the widget attracts targeted iPhone, iPad or Android users with free-to-play mobile game offers. Maintenance and integration is taken care of by AppLift’s device-optimised microsites. Available offers are adapted by the eCPM optimisation algorithm – custom adjustments are also an option.
A flexible API integrates with AppLift’s server using any custom server side integration. This format allows the developer to determine where and how they want the ads to be integrated within the app. AppLift specialises in a number of areas for developers – they are good option for those looking for engaged users and a high level of customisation within their app, for example.
Easy Setup: For both the iOS and Android operating systems, the integration of the interstitial SDK is easy. Interactivity: Users are engaged by the ad units, meaning it does not harm the user experience. AppLift’s CEOs recently sat down with the press to outline their vision with clarity.
The role of a mobile game publisher is a difficult one, specifically when considering the the distribution of the games themselves. The data focuses on the six global regions and covers these key areas: revenue levels, growth opportunities, monetisation potential and user acquisition costs. In summary, AppLift offers a range of options for both advertisers and developers and is building one of the major platforms in the mobile games marketing and monetisation space.
You can find more info about AppLift over on their website, on the AppLift profile in our directory and keep up to date via the Applift blog. Man, a lot of people forget that the biggest miniatures games company in the world started off so humbly like many others. Asking Smarter Questions is your go-to guide for the latest points of view, news, trends, insights, statistics and tools regarding data driven digital marketing.
From skyrocketing ticket sales to Facebook fans crawling up to 3 million, the hype surrounding the upcoming Olympic Games is impressive. The Olympics marketing team is using social media marketing to bring the fan and athlete together, not only allowing inspiration and encouragement to be transferred from one to the other, but also making the fan feel like an actual part of the event rather than a mere spectator. Over 4 billion people are expected to watch the 2012 Olympic Games in London, a dream-come-true from a sports marketing perspective.
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A spokesman for the Olympic Delivery Authority told the Independent newspaper: "We are using experienced local authority staff who currently enforce street trading and advertising legislation. Desenvolvedora brasileira Cupcake faz sucesso nos jogos casuais e comemora Meio Milhao de Jogadores! Principal executivo da Gameloft do Brasil, Felipe Sartori falou conosco sobre os principais desafios da produtora lider no mercado de jogos digitais, responsavel por toda a operacao brasileira da multinacional ha mais de 5 anos, Felipe conta que ainda continua desbravando e descobrindo o mercado mobile no Brasil. Comprar um celular basico em 2016 pode parecer estranho para muita gente, mas ainda ha mercado para isso no Brasil. Apenas 40% da populacao brasileira possui smartphone, portanto, o mercado ainda esta em crescimento. Alem da internet requerida para o download dos jogos, o usuario da Gameloft precisa estar conectado para ter uma experiencia completa em nossos games e a conexao a internet dos brasileiros nao e das melhores.
O cartao de credito e uma das principais modalidades de pagamento usadas pelos consumidores em todo o mundo e, no Brasil, a penetracao do cartao de credito ainda e muito baixa (40%), apenas ? da populacao brasileira (50 milhoes) usa cartao de credito como forma de pagamento. M&G: Quais sao as estrategias utilizadas pela Gameloft BR para a aquisicao de novos jogadores?
A aquisicao de usuarios e feita de uma maneira 360?: redes sociais, acoes digitais, acoes nas stores divulgando conteudos exclusivos e algumas acoes offline. A estrategia de aquisicao de novos jogadores varia de acordo com o titulo em questao, por exemplo, para o lancamento de Asphalt Nitro, fizemos uma parceria com um influenciador que adora jogos de corrida, o Damiani. Os estudios de desenvolvimento nos fornecem trailes, teasers, dev diaries super bem produzidos, excelentes para a divulgacao nas nossas redes sociais. M&G: Quais as expectativas da Gameloft (matriz) em relacao ao mercado brasileiro de Games? A America Latina como um todo representa 15% do faturamento da empresa e o Brasil tem uma grande representatividade nesta porcentagem. M&G: Quais sao os formatos de jogos mais utilizados pela Gameloft em relacao a monetizacao?
E claro que jogos mais hardcore tem um indice de monetizacao maior por cada jogador e jogos casuais, como tem uma base muito maior de usuarios, acabam tendo um indice menor, mas a audiencia do jogo justifica este cenario. As marcas estao comecando a entender que atras dos gamers existem consumidores dispostos a gastar, por isso, nos criamos uma agencia de publicidade in-house que objetiva ajudar as marcas a se comunicarem com o publico da Gameloft de maneira eficaz, inserindo os produtos dentro do mundo dos games. O foco da Gameloft continua sendo a experiencia de jogo do publico, porem e possivel alinhar o grande potencial da nossa audiencia com formatos de midia diferenciados. Fundador do Marketing & Games, Pos-Graduado em Gestao de Comunicacao e Marketing pela USP, Account Manager na Gamebiz, Coordenador de Marketing da Escola Brasileira de Games e Professor de Processo Criativo no Curso de Jogos Digitais na Faculdade Impacta. Digite seu endereco de email para assinar este blog e receber notificacoes de novas publicacoes por email.
Female gamers spend just over half of that time online at about five hours, but they play mostly through online platforms such as Steam and Nintendo’s Wii console.
There is a 7.1% annual increase projected for wireless games as the casual games market gets a boost from investors. That’s pretty huge when you consider that Canada is certainly not the biggest gaming community on the planet.
There is a lot more meat to the piece than we’re letting on to, and it really helps to know that people are paying attention to what is happening in the gaming industry.
Favorites (Update)About The AuthorChristopher Kalanderopoulos Christopher Kalanderopoulos founded Eggplante in 2009 to cover one event in Los Angeles.
They deliver this through sophisticated marketing and adaptable integration formats and tools that bring vital traffic installs to developers as well as monetisation services for the media partners that deliver the traffic.
What this product achieves is a healthy flow of traffic and average CPIs because it boosts the respective game into the top-ranking free games available on the App store.
These campaigns are closely monitored by AppLift to ensure that, financially, the best choices are continually being made. The best sources of traffic are then stored for positive ROI purposes, and the worst are decreased in number. Mobile campaigns can be optimised and strengthened from the data that is gathered by the tracking partners. These media partners help to generate traffic for a mobile game by utilising ads on their respective platforms. A key part of this successful acquisition is that the publishers AppLift uses have a relevant gaming audience at hand.
Campaigns on Facebook, Twitter and other social networks are also created in order to succeed the CPI target.
Searching for a mobile game allows the user to find it with intention – this additional visibility is free. Ad units can be changed quickly without the need for continual re-submission, as well as the ability to manage and monitor the performance directly. The innovative ad units can be used in addition to more traditional formats; an additional revenue stream is the result. This is performed through an app wall where offers from top-tier mobile game publishers will appear. As a result of these challenges, AppLift has teamed up with Dutch game market research Newzoo to present some detailed information on the global mobile games market.
The International Olympic Committee (IOC) is busy at work, creating a presence on multiple social media marketing channels for Olympics enthusiasts to get more involved in this summer’s spectacular. In a single week, tickets went on sale to the public, the official basketball and hockey schedules were announced, and the official ticket designs were revealed. This connection was intentional on the IOC’s part, giving the fan a connection and commitment to the athletes, and therefore to the Olympic brand.


As we see more often in the sports and entertainment industries, fans are engaging in real time through mobile phones, tablets and computers during these big events.
Estamos presentes no Brasil desde 2007 e sabemos que temos muitas oportunidades no pais que esta evoluindo em diversos aspectos. Segundo os numeros da IDC, o segmento vem se mantendo estavel, com cerca de um milhao de aparelhos vendidos em cada um dos ultimos trimestres. Os smartphones de entrada (mais baratos) estao mudando este cenario, contudo o consumidor mobile ainda esta em fase de aprendizado. A qualidade do 2G e 3G, que correspondem aproximadamente a 75% dos usuarios no Brasil, e 30% pior do que media mundial. Enquanto o mercado amadurece neste ponto, temos iniciativas como o gift card do Google Play. O Brasil e vice-campeao mundial de pirataria, tanto na quantidade de IPs unicos que fazem downloads irregulares quanto no total de arquivos baixados, perdendo apenas para os Estados Unidos.
Ja para a divulgacao de Dragon Mania: A Lenda, fechamos uma parceria com o Luba, que curte jogos mais midcore e adora dragoes e outras criaturas do mundo geek. Recentemente pedimos para os produtores de Asphalt Nitro um video especial exclusivo para o Brasil, respondendo as perguntas dos fas e da imprensa. O nosso principal ponto de contato com o publico e o Facebook e e la que os fas da Gameloft ficam sabendo de todas as novidades, lancamentos, updates e etc. Tanto que o escritorio do Brasil foi inaugurado em 2007, ano de lancamento do primeiro iPhone e quando o mercado local ainda era embrionario. As adaptacoes para o nosso Portugues sao feitas por brasileiros que trabalham nos estudios em que os jogos sao desenvolvidos, o que e muito legal, pois a traducao e digna e bem feita. Oferecemos aos anunciantes um publico qualificado e fiel, sao mais de 173 milhoes de jogadores ativos mensalmente e um inventario de mais de 10 bilhoes de visualizacoes ao redor do mundo, ou seja, um nivel exclusivo de visibilidade e de interatividade. Estamos usando o nosso know-how para criar formatos de publicidade cada vez mais interativos para entregar um conteudo de qualidade aos jogadores.
Marketeiro, carismatico e comunicativo, bom observador e ouvinte, nas horas vagas e nao tao vagas e Gamer e Futebolista, gosta de estar rodeado de amigos e de compartilhar ideias! We actually think this number is a tad on the small side given the explosion in mobile growth, but it is possible that Androich is citing the cooling-off period now that the big boom of mobile apps has occurred. It never occurred to him that it might make him the Editor-in-Chief of an online magazine nearly half a decade later.
The company is based in Berlin, with international offices in San Francisco and Seoul and their team consists of fifty mobile marketing professionals from fifteen different countries.
Predictive tests are also run to ensure that the best new traffic sources are always being utilised.
From AppLift’s variety of PlayAds to their video services, advertisers have a healthy amount of choices. Players are also engaged by the editorial content on offer, meaning higher conversion rates as a result. Check out our new series to learn the best processes for finding efficiencies across your business. We couldn’t help but look a little further into just how the Olympics sports marketing team is using digital media, specifically social, to connect with fans and athletes all over the world. So how is the IOC sharing this information with the general public and promoting the Olympics brand?
The information they find, in turn, shapes the information they share with the world and their own social communities.
Ainda existem esforcos de comunicacao por parte das stores que ensinam como funciona o download de aplicativos e a Gameloft tambem e bem didatica e atenciosa em todos os pontos de contato com o consumidor. A aceitacao cultural e tao grande que nao existe quase nenhum tipo de fiscalizacao ou punicao para reproducao e distribuicao deste tipo de conteudo. Alem disso, e no Facebook que funciona nosso SAC 2.0, respondemos todas as perguntas dos usuarios e mantemos um relacionamento bem proximo! Desta maneira, atingimos todos os tipos de publico, fortalecendo a marca da Gameloft nao so em um nicho, mas em uma grande parcela da populacao que joga mobile games. By providing platforms and social applications for both fans and athletes to connect, allowing each to inspire and encourage the other.
By providing excellent content and finding a way to track the social platforms your fans frequent, you might just have the marketing power to connect the whole world together. A internet 3G de alguns paises como Japao, Coreia do Sul e Suica e melhor que a internet wi-fi de muitos brasileiros. One example is the Olympic Athletes’ Hub, a social media platform allowing fans to follow their favorite athletes on Facebook and Twitter. Apesar de a conexao brasileira deixar muito a desejar, vai avancando a passos de formiguinha.
Recently, Foursquare was also integrated into the Hub, allowing people to check in to sports venues worldwide, including past, current and future Olympic stadiums and training centers. By actively participating in the Hub’s social community by following athletes, earning Foursquare badges and sharing social content with friends, fans can earn rewards and be entered into a contest to win a trip to the upcoming Olympic Games.



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