Vine marketing communications 6th,new product marketing plan sample pdf online,online video game sales tracker,make a music video online with pictures and videos real - How to DIY

The 6-second limitation of Vine means videos have to employ particularly creative techniques to be effective.
It’s tempting to cram as much information as possible into a Vine video, in order to have maximum impact. American Apparel has simply tried to fit too much in, which means it hasn’t been possible to form a coherent message.
All of these videos tell a story and are shot with such creativity and skill that they’re hugely shareable.
Bacardi has taken things a step further than Urban Outfitters, and actually incorporated its brand into the video, while also telling a simple story: Bacardi should be kissed by lime for best results. Vine is quick, cheap and simple, and with a little creativity and imagination can yield excellent results – so it’s worth at least giving it a go and seeing where it takes you. And, most importantly,shoot for entertaining over informative because there’s only so much information you can share in 6 seconds. The aim here is not to attract new customers to your products and services, but to boost awareness of your brand by creating a video that will be shared widely.
Damit das funktioniert muss das Vine zunachst getwittert werden, damit erhalten wir die URL des Videos gleich mitgeliefert. Ever since Twitter unleashed Vine in January, the intriguing app, which lets users capture and share short looping videos of six seconds or less, has been a topic of much discussion among marketers. Michael Kelly, consumer communication manager of American Licorice, the makers of Red Vines, was an early adopter. First, the hard part: figure out what you can say to or do for your customers that fits in six seconds. Vine demands the same brevity that Twitter does, and it requires quick, Twitter-like thinking.
He recommends that marketers try to segregate their Vine efforts from the typical marketing work that requires approvals from multiple layers of stakeholders and brand managers.


But just because it’s easy to make a Vine video doesn’t mean you’re absolved of caring about its quality.
Early indications seem to be that Vine will be heavily used for customer promotions along the lines of “Send us your video, attach the appropriate hashtags, and you’ll be entered to win a free widget.” Then, collect the best ones and post them on your Web site or retweet them. The Vine is trying to raise A?88 for Comic Relief 09 by hosting Back to the 80s - ultimate 80s movie party.. Social video app Snipper has added to its app portfolio with Spanish, Portuguese, French and German language versions joining the original English version. Initially, videos created using Vine could only be shared on Vine, Twitter or Facebook, but it’s now possible to embed them on external websites, opening the door to yet another online marketing opportunity. The beauty of Vine is that it can be used to record stop-motion videos, because you simply hold your finger down on the screen to film, and let go when you want to stop – and repeat until you’ve used up your 6 seconds.
In fact, the Tribeca Film Festival incorporated a whole new segment this year – the #6secfilms – just to cater to Vine. If you have a lot of followers on Twitter and you manage to pull together a shareable video, your followers and their followers with share it on and on, quickly sending it viral. So cool die 6-Sekunder Clips auch sind, so schwer ist es die erforderliche Reichweite zu erzielen. Will it inspire a new wave of online video marketing creativity, or will the videos be just too short and fleeting make a difference? Once you’ve downloaded the app (it’s only for iOS at the moment), all you need to do to create a video is press your thumb against the screen to record. Some are also working on the somewhat cynical but probably accurate theory that many online consumers’ attention spans are already totally shot at this point, and six seconds is perhaps all they care to tolerate. To be relevant you have to be fast and willing to experiment, pushing content out to learn from the reaction and to measure impact. Compare that with the American Apparel video above, and it’s easy to see the difference.


Witzigerweise kommt jetzt Pinterest ins Spiel, denn hier kann man ganz wunderbar sein Video mit eigenen Vorschaubild darstellen und verbreiten. Das kann ein eigenes Bild sein oder ein Screen aus dem Video (dazu einfach das Video herunterladen, das sind ganz normale MP4 Dateien, und einen Screenshot mit Photoshop so verarbeiten, dass er gut aussieht). In Vine’s first weeks, it was easy to find examples from companies as diverse at Toyota, Malibu Rum, General Electric, NBC (where Jimmy Fallon made an endless Vine), Gogo, Dove, Nabisco, Urban Outfitters, and Malibu Rum. The key here is to integrate Vine into the message delivery strategy you already have in place. You might also use Vine as a tease, breaking up big pieces of corporate news or product launches into smaller pieces that come together over time like a puzzle. This tactic probably wouldn’t have the same effect now, given that Vine has already become a standard part of online media. Die Funktionen dazu gibt uns Pinterest mit an die Hand, wir mussen sie nur entsprechend verwenden. So not only can you can create a six-second video, you can also include multiple scenes or even create crude stop-motion animation.
Beides trifft auf 99,99% aller Marken nicht zu, also muss man andere Wege der Verbreitung finden. The Vine app categorizes videos for simple searching, and users can push their videos out to Facebook and Twitter. And always keep in mind that because these videos are usually recorded on shaky handheld smartphones with whatever ambient lighting is available, they will never be of the same quality as your million-dollar 30-second commercial and should therefore be distributed on the appropriate platforms.



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