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Naim is an avid paddler, surfer and sailor, he loves life, his work (Creative Marketing) and helping his clients, friends and partners find success. Recent Posts8 Website Design TipsThinking about designing a new website, or even redesigning a site you already have?
We know responsive design is critical to effective content marketing strategy, so we partner with a firm that builds amazing sites that help our clients attract and convert the audience they need.
We recently worked on a guide with 3 Media Web called 8 Ways Every Agency Can Save Money and Time. When you hire experts who are in the business of building effective websites, you know they’ll get it done right the first time. When you work with a web design firm, you can focus on your primary role at your organization.
You may only update your website every few years, but busy web design firms launch new sites every week. As you work with a web design firm, you’ll find that the people there learn more about your organization, your clients and your business needs. Hiring a web design firm has helped us to save our clients’ time, money and effort — all while delivering superior results. Learn more about outsourcing web design work: Download the 3 Media Web guide, 8 Ways Every Agency Can Save Money and Time. Reputation Capital Media Services is a Baton Rouge, Louisiana, marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Sign Up for the Rep Cap Email NewsletterGet the monthly Rep Cap email newsletter for the latest content marketing news and ideas. What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site. The reality is that often information currently out there is difficult to navigate — having a strategy that answers readers’ questions wins because it makes consumers’ lives easier. There is power in having a content marketing strategy by answering the questions your readers most need to know. After reading Kenwright’s post, I realize that my content writing business site, Content for Coaches, lacks an FAQ page. Book Notes for Busy LeadersSign up to receive your monthly edition of BizBook Nuggets: Book Notes for Busy Leaders, and you’ll begin receiving book notes that can help you save time and money, so that you can get found, get known, and get clients! Your marketing campaigns need to be attracting the right visitors, converting visitors into leads, and nurturing these leads until theya€™re ready to speak with the sales team. The first step a€“ attracting the right visitors to your website a€“ usually requires some careful planning and execution. Awareness stage: This is where the prospect has realized a potential problem or opportunity.
Consideration stage: This is where the prospect has clearly defined their problem or opportunity. Decision stage: This is where the prospect has defined their solution, strategy, method or approach - and is ready to buy.


By creating offers for each stage of the buying process, you can deliver the right offers at the right time.
Offers will entice your visitors to submit their contact information in order to receive a deliverable of some kind. Chances are, youa€™ve already created some of these offers - but theya€™re probably sitting idle on the desks in your office.
If you havena€™t created any offers just yet, think about the stages of the buying process. In order for visitors to become leads, they must first fill out a form and submit their contact information. If youa€™re investing in website traffic but you lack an effective conversion strategy to convert these visitors into leads, stop. YouOnly cut its teeth working with small to medium sized businesses, from work at home parents, first time business owners, small online retailers, start-up recruitment firms and even the adult entertainment world. YouOnly as well as building the best websites also have the Servers based in both the UK and via super fast fiber lines in US we are able to offer a YouOnly managed hosting package for your need. Once you have your website or shop it doesn’t just stop there, think about promotions, Business cards, Flyers, Web Banners. In this video Edward Snowden explains why You Should Use Passphrases, Not Passwords in a way all your friends and family can understand. Enter your email address to subscribe to this blog and receive notifications of new posts by email. About us YouOnly is a Fresh young Web Design and Training firm based in Brighton the tech capital of the UK, having worked with some the big companies in and around the UK and built various companies ourselves we decided to form YouOnly. Hiring 3 Media Web to focus on responsive web design lets us concentrate our efforts on what we’re really good at: content strategy and execution. It’s a great resource that shows exactly why content marketers should consider working with a specialty web design firm to get the results they want.
When you work with an agency, you’re hiring the entire team and getting a wide variety of skills and perspectives. You may have a designer on staff but may not have the resources for development, for example. By working on what you know best and outsourcing the tasks you don’t know much about, you can work at peak efficiency.
That means they’ll have an established process for getting the work done at a high level of quality and on time. Our editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting.
Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters.
How many times do you read a great blog and have questions about what it’s actually offering? In it the author goes into valuable details about how to find the right questions to answer, how to find the right places to provide answers, and why Frequently Asked Question pages are often too technical.


Your business will succeed when you focus your web content strategy on anticipating questions people need help with the most. Thata€™s like setting your car on cruise control and expecting it to slow down for construction zones. Dona€™t let all this effort go to waste by not having the necessary functions in place to convert these visitors into leads. According to Gleanster Research, 90% of B2B website visitors are NOT ready to buy just yet. Provide your visitors with high-level content at the top of the funnel, and focus on more brand-specific content towards the middle and bottom of the funnel. If youa€™re generating few or no leads from your website, you probably lack the appropriate CTAs that provide visitors with that next logical step. A landing page is where the offer is fulfilled, and where the visitor submits their contact information so your sales team can begin the conversation. Dona€™t ask for too much information, as this will decrease your overall conversions at the top of the funnel. With 15 years of experience in Web creation, Training and marketing the Paterson’s will be able to offer you a great service and finished piece of work. You’ll have access to expertise on SEO and ecommerce, for example, as well as the basics of coding and design. Working with an agency means you can hire out the tasks you need help with and hold onto the ones you can do yourself.
They’ll soon become trusted partners who can provide innovative solutions to the challenges your organization faces. Contact us for a free 30-minute consultation to find out how great content can help you attract and retain your customers. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department.
You must devote a few key content pages to answering readers’ questions about your business products and services. This happens on blogs of thought leaders where there’s a focus on quality information and not much in the way of call to action.
Thanks to his post, I now know I don’t have to simply imagine what those questions are. Below wea€™ll cover the basics of the Convert phase and provide a roadmap for successfully converting website visitors into leads.
They’ll understand that projects shift and change during the process, and that sometimes time is of the essence.



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