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Due to a maintenance operation, access to Web Archive collections might be partially affected. When I develop online communication strategy for the client (as well as any other strategy development), I like to consult the available frameworks, worksheets, guidelines, or any other strategy document templates.
I like the applicable methods and detailed explanations related to the strategy development. The POST method developed by Forrester (People, Objectives, Strategy, Technology) is the base of their very popular book Groundswell. This method can be very applicable if Forrester’s Consumer Profile Tool is used for the development of the social media strategy (related to the consumers profile definition).
How To Develop a Business-Aligned Social Media & Social Networking Strategy by Dennis D.
This is really business-aligned focused social media strategy explanation, separated in three step process, as well as in six practical considerations.
I have been chosen three social media strategy templates in the form of the structured questions, and two templates in the form of table.
This is the only paid document reffered (from Econsultancy) in this article, but in my opinion it is one of the best documents I have seen about the subject of social media (and online PR) strategy. This pdf document provided by WeAreMedia.org is based on the mentioned strategy framework described by Beth Kanter.
Although this template is meant to be the guideline for outsourcing the social media activities, it is very informative for the development of social media strategy, in a form of the questions asked in this template.
You can learn more about social media strategy development from Social Media Strategy Worksheet Example – Illinois Arts Alliance and Admiral Mullena€™s Social Media Strategy.
In addition, it is very informative to read very detailed Corporate Twitter strategy by Neil Williams. If you have a need for the development of social media policy, here is the database of more than 100 examples of social media policies. Last year I wrote how to write an SEO plan and mentioned the SEO Strategy Document without going into very much detail.
Aside:When pressed for timelines I look at what is happening in the search indexes and what I think will happen in the search indexes over the next 3 to 6 weeks. You cannot successfully execute an efficient SEO campaign through Executive Fiat, and you tend to burn out people when you draw upon it.
Strategy Goals (Objectives) – What will executing the strategy (hopefully) accomplish toward meeting the need? Strategic Resources – This can include money if you’re going to pay for resources but it needs to include intangible resources as well. Strategic task lists don’t include specifications for anchor text, link placement, font sizes, keywords, etc. The simpler the goals, the less competitive the queries, the easier the tasks, the more predictable and mechanical everything becomes. If you’re not yet in that position then you would probably benefit from writing down your strategies.
Meg Ryan is the founder of Urdu Magazine, She is blogging on here since few year with a great article, She's love to writing articles on mehndi design, poetry, photography, showcase and specially typography and she's also available for freelancing in Designing and Development. If you would like to recieve our RSS updates via email, simply enter your email address below & click subscribe. There was a brief period of a year, when Apple’s logo was Issac Newton underneath an apple tree.
Fun fact: The reason there is a bite out of the apple is so people know it is an apple, not a tomato, cherry, or other miscellaneous fruit. She commissioned an in-house team to come up with a new logo everyday for 30 days, and at the end of this time, one would be selected. It has been two years since Mayer has been CEO and she recently reported an above-average quarter. CEO Howard Shultz says, “Throughout the last four decades, the Siren has been there through it all.
There are supporters and critics of any logo refresh, and many felt Starbucks’ logo update was unnecessary.
If you identified with any of the above stories and feel a brand refresh might be in your company’s best interest, give us a call. In its essence, a title tag (or title element) is a short description of the page in question. Title tags are important because these are the words that appear as the link in a Google search and the title of a link when it is shared socially. Some website content management systems, like WordPress, will default the title tag for you in your preferred settings. We touched on this a little in the previous example, but it is important to note that each channel should have unique goals and metrics for measuring results. Essentially, you must put money behind your Facebook posts, or they will not be seen, whereas Instagram (currently) does not require the same investment for views. Your business name has moved from black text underneath the photo to white text on top of your cover photo.
The “like, follow, message” bar covers up part of the photo, so you should again, make sure it works with your cover photo. The business statistics (metrics, likes, reach) are now on the far right in a little box (see in the above photo). Admins can adjust the placement of sections with the navigation menu on the top of the page, and the left column. Also being released is a, “Pages to Watch” for all admins to create a list of competitors so you can compare your metrics to theirs.
It isn’t entirely clear why Facebook is changing the design of pages most people don’t even see other than perhaps to make it more obvious how many people are not seeing your page. In summary, we recommend designing your new ‘streamlined’ page to fit your overall content strategy for Facebook.
In an effort to provide useful information and as a general courtesy to our clients we want to take a moment to discuss the recent Microsoft Internet Explorer (IE) vulnerability.
Remain very vigilant before clicking on a link, a web page or an ad, particularly if that material was sent to you in an email. The type of Internet browsing that you do might raise your exposure level; be cautious of the websites you visit. Keep your diligence level up for phishing types of attacks where a malicious person poses as a friend or relative and entices you to click on an attachment or link. Lastly, here are a couple of links that can provide more information and workarounds to help protect you.
Similar to Facebook, you can add a cover photo and a profile photo to your Twitter homepage. If you’re pressed for time, you can use your Facebook cover photo and profile pic for the new Twitter. Your Twitter skin will remain on your personal feed, but users will no longer see it on your homepage. Now, photos and videos are portrayed directly on your user’s feeds—meaning, they don’t have to click an image link. Unlike Facebook, whose algorithm hides posts from people’s feeds if it’s deemed ‘unpopular’, Twitter shows ALL posts in real-time. Material6 came to us with their new iPhone 5 interchangeable back panel concept and asked us to create a user interface that would allow customers to build and customize their phone. The new product comes with a new web store experience as well, where customers can make changes and see a live rendering of what the product will actually look like when shipped. Similar to a punch pass, on demand marketing allows you to purchase service hours in bulk at a discount.
We came up with MyFlexTime because we saw inherent flaws with the way traditional agencies charged clients for their time.
Often, businesses are forced to either keep an agency on retainer, or hire a team of lower cost freelancers. MMJ Labs, maker of Buzzy, is a medical device company specializing in pain relief from injections. To handle the huge influx in traffic and potential customers, we laid out a strategy composed of marketing research, landing page testing, hosting migrations, load testing and contingency plans.
The final result was a smoother workflow for the website customers and fewer phone calls to 2point5 with questions. Research has demonstrated Gmail subscribers are undoubtedly using tabs to ignore certain emails. WordPress has undergone a massive facelift with its recent release, WordPress 3.8, “Parker”. The most apparent change in 3.8 is the color contrast, which creates a clean and easy-to-read dashboard.
With the use of mobile devices always on the rise, many websites have adopted a responsive design to accommodate the various screen sizes used by consumers today. The above image shows how the menu on the left disappeared and relocated to the top of the page.
Not only does 3.8 offer a new user interface, it also offers many technical upgrades that both developers and casual users can appreciate. Don’t miss out on this chance to drastically improve your experience with managing your website! Keeping your social media names consistent will help build a following among people who already follow you elsewhere.
The ‘feed speed’ of Instagram is not as fast as Twitter (yet), so there is no need to post everyday. Adding photos of your business in the community or of your employees is an opportunity to remind your audience your business is more than an office, advertisements, and sales.
While not always a necessity when using a content management system such as WordPress, it is never a bad idea to be familiar with HTML. If you are having an issue operating WordPress, odds are someone else has had the same issue at some point. If you are really stumped and can’t seem to get anywhere in your searches try reaching out to your fellow WordPress users at the official WordPress forum.
According to BBC News, the most common passwords used for the Adobe hacking included “123456”, “qwerty”, and “password”.


While it may seem obvious that these are horrible choices for passwords to a savvy webmaster such as yourself, most people forget the importance behind a strong password.
If your website is filled with many posts and pages it can be a headache to manage if lots of changes need to be made at once. Keeping a record of what you do as an admin on your WordPress site will help keep you organized. This will save you time later when changes need to be made, or when you want to do something similar, but can’t remember how you did it the first time. When you are satisfied with your new changes copy the new content over to the existing live page. To back up a WordPress site: click on the HTML tab of the text editing area and copy everything inside. Staying organized, keeping good records, and backing everything up will make your life as a website manager infinitely easier.
We all know the best way to ensure something is done to your specifications is to do it yourself; so empower yourself to make changes on your own.
When you see a mistake in your web copy, you will no longer need to wait for someone else to fix it for you…with the mistake just glaring out there for the world to see. Why wait around to pay someone to fix a flat tire, when you can fix it yourself on the spot?
CRC Industries is a leading automotive, heavy duty equipment, marine, and hardware supply company specializing in professional grade chemical products.
VisFire worked closely with the internal team at CRC Industries to create promotional product brochures for distributors.
A company name like, Diffsonline, requires a website that properly reflects the authority of the business in a niche market. Transparent—We’ll always let you know if someone paid for what you see, or where you see it. Improved based on your feedback—Keep letting us know what you think, and we’ll keep working to make things better. Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come! The concept of, “above the fold,” is not new; its origin began with newspapers and can still be seen today. Somewhat disjointedly, the fold has translated into web design and may be one of its most misunderstood concepts. Most of us have been eyewitnesses to the rise of technological devices such as tablets, smart phones, double gigantic monitors, and varying sizes of laptops.
Believe it or not, there have been countless studies on the fold and it turns out, it isn’t that important anymore. The iceberg in the above example has the dual purpose of first drawing in you in and then enticing you to scroll down. This heat map is pretty convincing: did you know 65.7% of user engagement happens BELOW the fold? Research also demonstrates the highest CTA is at the end of all the scrolling; in fact, moving the CTA to the end of the page led to a 304% increase in conversion.
Remember, would you buy a newspaper that crammed all of its stories into the space just above the fold?
As a client, make sure you work with your designer to collaborate on great copy and a compelling design that pulls people down the page.
Name the company with just a couple of people, or on your own first, before you get other people’s opinions. It can be helpful to get opinions from others once you’ve narrowed your choices to a small list —within reason. External links, forms and search may not work in archived websites and contact details are likely to be out of date. I recommend one method and three detailed documents related to the development of the social media strategy. Those templates are ready to be used immediately, if they suites the needs of an organization. The document is structured in the form of questions, and it has all the elements (including the adequate worksheets) to work on strategy through this particular template.
That was a hard lesson I learned from both sides in the IT industry, but it applies just as well in the SEO industry. You should easily be able to list or describe what you’ll do to gauge the strategy’s progress.
You can analyze their effectiveness much, much better by holding each strategy accountable for its results.
Many feared job losses and generally, people do not believe successful mergers are possible. The iconic colorful apple is very recognizable and for many, nostalgic, as we are reminded of the original PC’s from elementary school.
However, the colors have changed, most notably with the advent of the monochrome silver apple in 1998. It was created with the idea of bringing the brand into a new era by streamlining the design, eliminating the lettering, and displaying just the green color.
However, if you if you prefer something other than the default and want to change the title tag manually, just insert the code below into the top of the page in your text editor on your CMS.
Anything beyond this will get cut off in your results, so if you do go over, make sure to place the important words near the front of the tag. If you are only promoting your brand, it is likely you are not adding any real value for your users. Whether or not your readers click a link or view a page is dependent on how compelling your content is. With any strategy, it is important each step works toward an ultimate goal, so you are not simply posting content willy-nilly. Searching simply for “SEO” is like searching for ‘Biology’— it is an overwhelmingly broad topic. Try to use keywords from your page if possible, but don’t get so hung-up on keywords the URL gets too long.
You need to remember people may not know what your product is yet, so it is better to use a description than just a product name.
If your page has not already switched over, you should receive a notification on Facebook noting the day of the switch. Therefore, you should revisit your FB homepage design to make sure it is presentable for your visitors. In the below example, you can see it is covering up our logo…so that isn’t going to work.
If you want your posts to be seen, you need to rethink your Facebook content strategy, and put some money behind your posts. This vulnerability is a security problem which allows criminals to take control of an innocent person’s computer by tricking any person using IE to click on an email attachment or visit certain malicious websites.
Take that extra second to think whether the email is out of character, or for some reason, just doesn’t feel quite right. If you simply switch over to the new design with the images you currently have, the resolution will be suboptimal.
Twitter’s goal is to increase engagement among users with more sharable, media rich tweets. Now, your more popular tweets will be bigger on your home page than the less popular tweets. The founders have over 30 years of design experience, which lead them to the innovative iPhone 4 wooden back cover design that surpassed anything else on the market.
Their newest innovation includes a customizable back panel that is easily interchangeable by using their exclusive band system. However, unless you have an unlimited marketing budget or a large amount of time on your hands, it is likely neither the traditional agency model nor managing teams of freelancers is ideal for your business. MyFlexTime is designed to provide marketing teams with the agency and freelance services they use most often at volume discounts. Spec.dock solves the common problem of poor iPhone and iPod integration presented my most modern car stereos. Customers felt more confident ordering and 2point5 now has more time to design new docks for the latest Apple devices. The research is in; tabs are making a difference in the way Gmail users process their inbox. For example, a simple subject line test compares the effectiveness of two versions of a marketing email.
Glove and Boots explain the proper usage of “they’re, their, and there,” as well as “your and you’re.” As they mention, many users probably learned the rules they outline in 3rd grade.
Named after famous Jazz musician, Charlie Parker, 3.8 offers a polished and contemporary dashboard interface. This is due to the new vector-based, “Dashicons,” which was created specifically for the icons in this release. WordPress recognized the relevance of this change and has, for the first time, released a fully responsive dashboard. The large icons are instantly recognizable and easier for the user to press with his or her finger. Eight themes are available to personalize your experience; this is an update from the previous WP version, which only offered two such themes.
These include bug fixes, new functions, classes, actions, and filters that improve the quality of your website at the base level. This drastic change could be dangerous for a customized website if done incorrectly and could destroy the design. For example using the popular hashtag #tbt for, ‘Throw Back Thursday’ will help find and engage potential followers.
However, you may want to organize where and when you will post your content, to ensure you stay active and consistent on your account. Showing photos of the people who make your company possible, or the work you do outside of the office can be rewarding for everyone. This is a great way to get fans involved in your brand and the photos may be fantastic enough to repost (#regram).
Screenshots are an excellent way to document any visual discrepancies that you need to communicate to your developer. If you are using Windows 8, 7, or Vista there is a preinstalled program called the Snipping Tool. Not only will it encrypt your passwords for you, it also acts as a vault for any other passwords you choose by storing, organizing, and protecting them.


This is where WordPress gives us a break and saves us time by offering filters and bulk actions.
Backing up your work is essential for preventing countless headaches and website-related emergencies.
Learning new things, especially outside of your comfort zone, can keep your brain in shape by improving your memory. They initially approached VisFire to act as an extension of their internal marketing team by developing an updated package design for their gasoline and diesel product, 1Tank Power Renew®.
The campaign also focused on increasing consumer demand with online display ads, print advertisements, and a landing page to engage customers in their rebate program. While their previous website provided great information, it did not provide a seamless ordering experience. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses. Clients often want as much information as possible crammed above the fold, but this can be a disservice to their business and their users. A good strategist can guestimate — based on historical performance — what lag times may be expected, but you cannot hold a strategy to timelines because the search engines don’t care about your timelines.
There are certain times of the year when people just want to shoot me because I won’t commit to 2 week timelines. At some point you may have to conclude that this strategy won’t work (it won’t accomplish the stated goals).
But real search engine optimization has to look at so many different parts of the picture that you need to break it down into manageable functions and tasks. They have basic routines they fall into and they only change what they are doing when it doesn’t work. Organizing your thoughts this way will help you learn some of the more advanced aspects of SEO much, much faster than trying to do it all in your head.
This marks the return of Steve Jobs, credited with the logo change, along with the release of the original iMac, which, as we all know, made Apple cool again. If you were reading a book called, “Coffee,” a chapter of it may be titled, “From Bean to Espresso, Making Coffee at Home.” The latter being a description of what the page or chapter discusses. Since there is no such thing as a captive audience anymore, everything you publish must be appealing and sharable. This is why it is important to appeal to your audience with content they will actually want to read. If our product is cars, we could start a hashtag community with a familiar car hashtag like, #auto or #autolove. Each channel should be addressed on an individual level and as a part of your overall strategy. The site would need to allow users to build their phone using a visual product tree structure. This allows you to select the services you need while staying within your company’s marketing budget.
This meant the modestly busy site would now have to handle roughly 3 million hits in an 18-minute period.
The result was a 74% click through rate (unique visitors & clicks) on our landing page, a low 16% bounce rate, and the page served up in 500 milliseconds. The owners of 2point5, makers of spec.dock, wanted a web solution that would be as seamless as their product.
Upon reaching the product page specific to their vehicle, the customer answers a series of questions. Know your audience, and make sure the email you send is one you would want to read or better yet, a friend would want to read. Promotion codes and other offers can also entice your users to open your email and click through to your site. Since Dashicons are vector-based rather than pixel-based the images are clearer and load more quickly.
This guarantees the best possible user experience regardless of the size of the device being used. If you have more than one user on your account the changes only apply to the user making the changes, so everyone can have personalized settings. When upgrades are made, crucial source code is altered which could lead to your website breaking.
Instagram is your business’ chance to show its fun side, and its workings behind the scenes. Understanding the language will give you more freedom and flexibility to create and style your content in ways the visual editor may not easily let you. Be sure to rename these screenshots, as they are assigned default names when they are created. This allows you to dictate publish dates, post categories, authors, or rules regarding comments and pings. For example, if we wanted to completely redesign our “Database Management” page, our new ‘work-in-progress’ page is named “Database ManagementTEST” so we can easily distinguish between the two. After creating a design that leveraged their existing brand recognition from other professional grade product lines we were asked back to help develop a national campaign.
The challenge of this project was building a website that could be both used by consumers and the large network of dealers that distribute Diffsonline’s products. It is often the only area visible before purchase, particularly, if purchased from a newspaper vending machine.
The early days of the Internet had slow connections, archaic design technology, fairly standard screen sizes, and non-savvy users.
In fact, the cleaner looking the area above the fold looks, the more likely the user will scroll down. If your site is too cluttered people will not be able to read it and they will leave immediately thereby increasing the dreaded bounce rate.
Whether it’s your business or child (and we know for some people their business is their baby)…what should be considered when naming?
The difference between a campaign plan and a strategy is that the campaign plan DOES have to meet a timeline. Will it simply reposition the site to do something else (to offset the lost search traffic)?
Below, we’ve highlighted a few stories of brands that refreshed their overall image, and their reasons behind the decision. Delta officially emerged from bankruptcy before the merger, and while both airlines saw an initial profit loss in their first quarter, the merger (complete with a refreshed logo) held April 15, 2008, was widely heralded as a success.
Therefore, creating unique, descriptive, relevant, and high-impact tags is important for your users and for search engines to read. Remember, great content doesn’t interrupt the user experience, it attracts and engages. We could then measure one hashtag at a time by noting which one attracts the most likes and how many users are gained as a result.
Keep on eye on your page to see when your design will switch to the new ‘streamlined’ look.
Put money behind the posts you do want your users to see, and design your page in a way that works toward your overall marketing goals.
However, this situation has reminded us how we must always take precautions to keep ourselves safe when visiting the Internet. Theoretically, the tweets that are ‘favorited’ and ‘retweeted’ the most, will be even more ‘favorited’ and ‘retweeted.’ Now is a good time to make sure your Twitter content is engaging for your users.
The interface would show endless phone band, back panel, monogram, and custom engraving options. This also required preparation to capitalize on one of their biggest business opportunities to date. Through each step the customer can read more about the product options or be directed to an FAQ page.
Also, the fact that there aren’t really any consequences for people posting grammatically incorrect sentences on the message boards—other than looking stupid.
VisFire can upgrade your website to WordPress 3.8 in a safe and controlled test environment ensuring that your live site does not experience any negative side-effects. Just think about it this way: the more Italian you know, the more specific you can be when ordering coffee in Rome. Do not use a word processor like Microsoft Word as they often create encoding issues, which interfere with html syntax. The answer was creating a single interface that automatically adjusted pricing and delivery methods based on the buyer’s login id.
Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future. You can implement multiple strategies and change strategies in the midst of a campaign but if you try to run two or more campaigns for the same sites you’re just competing against yourself.
If you include any dates or time references in this part of your document, you’re doing it wrong. This list of dependencies is where you include annotations suggesting plan B options and (if you need that much redundancy) plan C options. Ideally, you want to only choose a strategy that has a high probability of working, but no strategy works every time.
You can write a campaign plan but you probably will find yourself diverging from it a hundred different ways. Even though Microsoft hasn’t officially issued a patch yet, there are still some things you can do to help protect yourself. It’s best to know up front what tools you intend to work with rather than wait until you get into the thick of the strategy execution to figure out all that stuff. The order of execution has to take into consideration when resources will be available, lag times (such as build-to-crawl, crawl-to-index, index-to-confirmed-value, etc.), communication requirements, etc.
Make sure the people most intimately involved in your business do the naming before announcing. Just organize your task list in such a way that you can annotate it with comments like “This needs to be done AFTER such-and-such” or “This should be completed before so-and-so” or “Can be implemented on an ongoing basis”, etc.
Think of the Order of Execution section as that part of the strategy that describes the nature of each strategic task and how it relates to other tasks.



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