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I am not saying that SEO consultant should be the only one doing it because we need some consensus here and the client is who knows better his company, business model, products and market to target but you are the first analysing it as the one in charge for distributing keywords along the website structure so soon you will feel the clear necessity to put some order in this chaos.
If you did the keyword search properly you will have tons of them: top, secondary, long tail keywords, generic or specific ones, combinations (verb + adjective + product + location) in the attempt to capture all the relevant traffic. Sometimes the problem is not quantity but quality, so badly written texts that optimise content is a nightmare and you have to end up rewriting big part of it. Consider multi categories website structure, this will create more room for variations and combinations for sure.
Some content areas people usually not paying to much attention as 'About' and 'FAQ' pages in example. Anyway, you have to go deep into the site to know it really well, even better than de client so you can write down structure while navigating it. Here it is a sample of a spreadsheet with vertical structure proposal and some more columns to make it easy. This way whole structure is always at a glance, a global vision helping you distributing better the keywords. Take time to rethink the whole structure and evaluate if it serves perfectly your SEO purposes but always in a natural way, no overdoses.
Ask the rest of the professionals involved in project to share their opinion about the new structure you purpose, four eyes see more than two. Quite sure you will have to convince the client to add more content or increase the budget to write yourself or hire the service of a copywriter. Ask as soon as possible the developers if the platform used is flexible enough to change the structure or add more parts to it. Really great spreadsheet; I'm surprised there's not more comments because this was a great little read.
Thanks Zacchaeus for your comment, glad you find the spreadsheet useful.This site is got thin traffic as I don't write about latest business hot topics and similar ways to gain more visits so few comments here. Very nice template for keyword distribution, perfect to organize your keywords from page to sub-pages in a visible and organize manner.
On Paella and Semantic Markup for recipiesIn plain words, it does not work fine most of the cases. With these tools in your tool kit you’re sure to find some awesome keywords during your keyword research.
I love CoSchedule and use it on many of the websites I manage and build, so I have no problem recommending it to you (and using my affiliate link).


What you then need to learn is how to determine what page on your site Google has already indexed as the top page for any given keyword.
If you have done very little optimization on a given page for a certain keyword you may find that the page you want is not the top ranked page.  If you start linking that keyword to the page you want you will see it move up to the top of the rankings within Google search results.
I used Market Samurai for about 30 minutes this afternoon to identify at least one promising keyword phrase: targeted web traffic.
Unfortunately, I see an SEOC score of 666,000 which means that over a half million other webpages are already competing for the same phrase. I’ll use my new keywords throughout my blog in meta-tags, titles, descriptions, keywords, categories, post tags, image tags, anchor text and more. Off-site, I’ll use these keywords to find relevant 3rd party blogs and content with which to comment and use as inspiration for my own blog posts. Understanding my keywords will also allow me to speak more directly to my audience, since I more clearly understand what they want. Again, understanding how keywords work and what people are searching for online is critical if you want to attract a target audience through natural search optimization. Guessing or choosing keywords based on intuition can really waste everyone’s time and effort.
I’ll share some more Market Samurai goodness later with a deep dive into competition and outranking other websites for my keywords. None of those between millions 'how to find the magic keywords bringing all the organic traffic to you'. Designers, programmers, usability experts, copywriters, marketing guys, the nephew of the owner of the company or, in the worst of the cases, all together.
If you try to place all the required keywords in such a few content the writing style won't be natural and it will seem you are trying to stuff the text with keywords. Imagine your business does not want directly compete for very generic keywords, 'buy phone', because it requires a much bigger investment due to very hard competition and your customer is focused on a segment selling touch phone, PDA phone and smartphones in example.
First, these more generic words can help define better what the web is about and second they represent a valuable resource for internal linking strategy don't you think? Two columns to place the most important ones and secondary by area, section or page, go as deep as required. Again, that helps you having in mind the whole site map, the keywords nicely distributed so writing those elements is easy and the result gains in quality. Advice the client about this possibility from the very beginning not to scare him asking for more money once the thing started.


I've used it a bunch of times, it's great, and now it's on my SEO Tools I Frequently Use post. I have been looking for this to set my keywords so I can implement some content soiling, thank you. Express yourself but be polite or I'll tweak Google's algorithm to send your sites to the suplemental index forever. If you’re not sure how to research and find which keywords are right for your website, here are 5 quick and easy tools to help find your perfect keywords. It’s the word or words that a potential customer types into the Google search window to find your product or business. The goal is to identify long tail keyword phrases and increase targeted web traffic to my site. I narrowed the initial related keyword phrase result set to exclude non-relevant word and longer phrases and then move forward with my analysis. I assume you did your keyword research and you have a nice bunch of them classified the way you like most.
Quite sure you will find which way is the preferable in traffic volume terms but no need to reject any possible visit coming from secondary or more specific keywords. It also shows how many people are searching on the keyword term globally, nationally and locally.
Please contact me, I’ll do your keyword research and give you a list of up to 30 keywords. If you’re an attorney and you want other attorneys to find your website and refer you, then use the term attorney.
If you have a WordPress website, there is a plug-in that makes hooking up your analytics account practically painless. If you’re an attorney and you want a layperson to find you and use you for their divorce, use the word lawyer. 10 will be easy to rank for and have a lower level of competition, but maybe a little obscure. When people are searching for DIY, they search for what you do, or action they are planning to do ie.



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