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This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah!
Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy. Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.
Validation: Like the example above, they provide a strong sense of trust by including a set of logos. Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path. Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. Visual chunking: The page is broken up very well vertically, aiding the consumption of information. Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site.
Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility.
Privacy policy: You should always include a privacy policy when asking for an email address. Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling. Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with.
How are the logos connected: Are they just hotel names to help you understand the point of the page? Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout. Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design. Directional cues: The use of arrows guides people through how they should interact with your page.
Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information. Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action. Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).
Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this.
Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC. In this 11-part course landing page expert Oli Gardner and 10 renowned conversion rate optimization experts (including Rand Fishkin, Peep Laja, Michael Aagaard, Copyblogger, Hubspot and more), will walk you through how to create high-converting landing pages.
A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. This creates the need for two types of landing page – a lead generation page and a click-through page. Once you have a lead’s permission, you then try to convert them into a customer by combining the two most powerful 1-to-1 communication tools a marketer has – email and landing pages. Click-through pages (sometimes called jump pages) are designed as a conduit between a marketing ad and it’s final destination.
Commonly used for ecommerce, click-through pages provide enough information to inform the buyer, making them ready to purchase, before pushing them further down the funnel – probably to a shopping cart or checkout. Landing pages live separately from your website and are designed to only receive campaign traffic.
If we look at an example of a WebTrends landing page, which is focused entirely on a single campaign objective, you’ll notice that it has only one call-to-action.
It’s immediately clear what you are supposed to do on this page, complete the form to download the data sheet. Landing pages should have all navigation and extra links removed so there is only a single action for your visitors to take.
With 50 links on your homepage, your attention ratio is 2% – compared to 100% with a single CTA. Webinar registration for live online sessions, often with Q&A with experts and special guest presenters. Or any of the lead capture uses listed above, if you want to use an introductory page before sending them on to the landing page with your lead gen form.
Most visitors are impatient and will leave your page within a few seconds of arrival if you don’t reinforce their intent with a matching headline and purpose (quickly and clearly). By ensuring a strong message match, you are letting the visitor know that they made a “good click”. A weak message match will result in a higher bounce rate and thus a drop in conversion rate.
Not only is the copy perfectly matched here, but there is also a very strong “design match”, where the visual treatment of the landing page has been incorporated into the banner, helping to further reinforce the connection between banner and landing page.
Conversion scent, or information scent, is another way of describing the connection between your source ad and your landing page. Maintaining the information scent from ad to landing page is a critical factor for conversions. The more contextually related your page headlines are to the calls-to-action people clicked on, the more likely those prospects are to make the connection that your landing page is for them. To round out the first day of the course, we’ve got a video for you so you can observe just how bad message match can be. Due to its singular focus, a landing page can be a highly effective tool to help you to sell your product, gather contacts, or introduce your concepts. What does an effective landing page look like?There are many ideas on the matter; in general they include the following elements. While a website provides a great deal of information and features, it's primarily informational so there are many places for a visitor's attention to go. A landing page, on the other hand, has a simplified layout and single action item to make it quick and easy for visitors to respond as you hope.Ready to move on?
Amazing designers and developers release new projects every day, that make us excited, inspired, and often more than a little impressed.
Today we’re continuing our monthly roundup of the best free resources for web designers with a collection that includes plugins, galleries, icons, WordPress themes, templates and more tools than you can use in a month. A modern collection of icons with a completely flat look, portraying all kinds of writing and stationery items. Eight different mockups to showcase your designs in a Nexus 6 smartphone, including smart objects for easy handling.
A UI kit for Adobe Illustrator that will allow you to create all kinds of designs and mockups for the device. A good-looking mockup for showing your next app or design with an interesting, multi-screen perspective. Use this set of design elements to produce interfaces following Google’s Material design philosophy.
A glamorous set of UI elements to go along with the gold version of Apple’s smartphone. The free version of the Baikal UI kit including samples of the many elements available in the full version.
A beautiful UI kit featuring transparencies in order to provide a sharp, modern appearance.


A complete template for creating websites with a fitness-oriented purpose, whether it’s a gym, club, trainer, etc. A content-focused WordPress theme with a simple layout and various widgets for search, Flickr, videos and more.
A simple and multi-purpose theme featuring a clean, simple layout, screen wide slider, portfolio section, and more. A complete template for people involved in creative projects, coming in both PSD and HTML5 versions.
A highly-detailed set of icons including shadows and bright colors, developed with nothing but CSS3. A simple design that uses pure CSS, portraying a Firefox window in an entirely flat design. Edit HTML5 on the cloud using desktop or mobile devices and save your content offline with this AngularJS powered editor.
Develop applications in PHP, HTML, JavaScript and CSS and then run them natively on Windows, Mac and Linux.
Create your own calculators online with this open source project, on both desktop and mobile.
Switch from one gradient to another using soft animations and customizing speed and angles, using pure CSS. Compare the three main CSS preprocessors (Less, Sass and Stylus) to see which one fits your projects better. A fantastic reference sheet to know what additional changes are triggered by changing various CSS properties.
A tool that will speed up the process of creating Express servers without worrying about configuration. A smooth library for creating drag and drop upload interactions, including image previews and interesting hover effects. Trigger animations as soon as the user scrolls through a section of your site and customize aspects such as delay, style, length and more. A fantastic JavaScript library that will allow you to make straightforward animations for your project’s elements.
This tool lets you create galleries that work on any device, allowing users to flick through them with either their fingers or a mouse.
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Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen.
Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc. The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up. I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page. Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable? I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation. A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures. Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script.
Wishpond makes it easy to create landing pages and contests, manage your leads and contacts, and automate email campaigns. Using a dedicated landing page for a webinar has been shown to increase conversions by up to 750%.
Customer surveys are a great way to get a ton of information from your users in a single page. Firstly, people are more likely to complete the form since landing pages are typically built using CRO best practices.
Secondly, if you’re using a platform like Wishpond to build your landing pages you can then use any information collected in a form field, checkbox, or multiple choice option to trigger a marketing automation workflow. Say for instance one of your survey question asks users about their favourite winter activity. Common event types include sporting events, corporate functions, family reunions, weddings, and community engagements.
When creating an event registration landing page, remember to include a map of the location so it’s easy for people to find as well as the phone number or contact information for the event organizer in case people get lost. Landing pages can be a great way to build up hype around your product prior to its release.
A product reservation page allows users to reserve a product that’s not yet released in exchange for some form of contact information. Use a simple landing page like this on your website and link to it from blog posts, PPC ads, and product pages to help build a following for certain products leading up to their launch. Course sign up pages make it simple to have all of your course content, enrolment requirements, and contact information in a single place.
Using marketing automation, it’s easy to setup a workflow that will automatically send students a welcome package once they enroll outlining the course syllabus and schedule. Kevin is a Content Marketer at Wishpond specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization. Use Wishpond to generate leads, track their activity, and nurture them with automated email campaigns.
In order to provide an effective and successful internet marketing campaign, you need to have relevant website traffic. Website conversion optimization is the process we use to encourage your website visitors to complete a specific action.
You could have 2 million unique visitors every month and it would be pointless for your company if they don’t convert into leads. A landing page is a website page that is carefully planned, designed and developed to produce a desired outcome. The specific action you ask website landing page visitors to take must be very specific and targeted. Most Internet marketers spend too much time trying to drive more search traffic to their websites, which is definitely one of the primary and critical components of Internet marketing.
Think of this scenario: You operate a website that sells vitamins as well as other nutritional supplements. In reality, research has proven there’s a really good chance individuals who you paid to get to your website through that PPC ad will land on your website homepage and either get distracted or fail to track down the vitamins they intended to purchase and completely give up! Rather than delivering that very same visitor with this PPC ad straight to your general health and nutrition website homepage, why not drive it to a clean, simple, targeted and intelligently designed website landing page which has one specific product – the one they wanted to purchase!
Based on this scenario, you can clearly see that using a highly targeted website landing page – or conversion page can help you improve your conversions from PPC campaigns. Google Testing Review Snippets in 3 PackLocal SEO Company - Know Importance of Reviews Will These Review Snippets Roll-Out Soon?
Find out what's happening in our company and see what new projects or awesome innovations we have for our clients! From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button).
And it’s nicely backed up by a well written explanation of some of the core benefits directly below.
Always ask permission to use a testimonial and include the name of the person providing it for extra trust points. They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes. Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about.
I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description.
They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions.
Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one.
The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor.
This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend.


When offering a video solution, you should really be using a video to demonstrate what your product is about.
The white background with orange headers and black body text stands out easily and the action is easy to see. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits. Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate. Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion.
Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user. The course includes step-by-step instructional videos so you can follow along, creating your own landing pages as you go. In essence it floats alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email for example).
Videos or product images paired with a description and product benefits help to persuade the visitor to click the call-to-action. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task. It speaks to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site. Each link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate. Message match is the ability of your landing page to reinforce the messaging presented on the link that was clicked to reach the page.
The scent begins when the ad is seen, and is maintained or ended when the visitor sees your landing page (depending on how strong your message match is). A great way to ensure your message match is strong is to write your ad CTA on a piece of paper and your landing page headline on another piece of paper underneath. If this collection is anything to go by, 2015 is shaping up to be an awesome year for web design resources.
I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page. You’ll do this through an affiliate link so you can get credit for any sales you generate. The point of a landing page is they help increase the visitor’s desire to complete the actions you want. I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page.
Someone that has to pull out their credit card to complete the action will need a landing page. Imagine you have a new niche with several countries and you don’t know which country to start.
I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it. I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky). However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP. The power of being able to customise your page headline based on your keywords, the flexibility of being able to customize your offer based on your segment?
If you're craving a new landing page fix, we’ve compiled 6 new use-cases for your website landing page to satisfy your hunger. A simple page like this can be used to break down the content of the webinar, provide information about the time of the webinar, and give users an opportunity to register.
If a user selects the field “Snowboarding”, you can trigger a marketing automation workflow that automatically adds that user to your snowboarding list segment so they can start receiving your snowboard specific content updates.
Set up an automation workflow that automatically sends a user an email thanking them for participating.
Use these types of landing pages to either allow people to find out more about the course, or to actually enroll. And if you own a website or even a domain name, you’ve been contacted by several digital marketing companies in Jacksonville and throughout the world touting their uniquely effective SEO strategies for getting web site traffic or page 1 search engine rankings. This action could be to purchase something, download a whitepaper or e-book, submit a contact form or RFP, or schedule a consultation. In the planning phase, the desired action will determine all aspects of your website landing page including the design, layout, content, headline and calls-to-action. Those same principles can be integrated into your website calls-to-action, as well as placement of certain elements within the design. Tell the visitor exactly what you want them to do, and let them know what they will get in return. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner).
Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce.
Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached. Try showing characters using the appropriate devices, or acting out things related to using the product. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!). I’m going to keep things as simple as possible since I have a lot of beginners that read. I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking. I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time. If I had a $500 budget I would set a $50 budget for each campaign and direct link them all. Rather than just letting your site stay in construction mode until it’s complete, use a landing page to collect emails from prospective customers in the meantime. Landing pages are one of the most versitle tools on the web and it’s always interesting to see new use-case scenerios emerge. What is far more important and all-too-often forgotten, is what to do with those website visitors after you’ve acquired them. ALL of these actions will require the website visitor to provide their email address and some amount of contact information – which converts them into an active website lead for your company.
They’re generating website traffic, but they are not generating any consistent numbers of leads or sales from that traffic. Without sales, you would have no business, no matter how much traffic you have paid to bring to your website. You may employ a website landing page to prompt website visitors to download your latest White Paper or special report.
Your ads point back to the website homepage, and you are relying on your website architecture, calls to action, search function, and checkout process to convert your PPC visitor to a paying customer. If you send someone to this page and they fill out all the information, you get $5 or whatever. Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page. If you don’t know, then you have to test direct linking vs a landing page and see for yourself. The other reason is that starting with a high converting webinar landing page template that has industry best practices built in like CTAs, mobile responsive design, video placeholders, etc. If you want to grow your business, continue reading this article and you will learn the tools and methods we use to increase website conversions for every client, every time!
This leaves the door wide open for you and your company to gain new business and expand your market share by employing the fundamentals of quality Internet marketing and website conversion optimization.
You can also use a landing page to promote an exclusive limited time offer for immediate purchase in your web store.



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