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Our company has been very successful and I’m going to tell you my four secrets to making your marketing work these days as well as let you in on what I did to increase my own clientele over 200% in three months. The Holidays are right around the corner.  Now is the time to get your holiday promotionals and inventory ready so you can compete in the biggest selling season of the year. On our end, we try to picture this business person and what they were doing in early September.  Apparently it had more to do with getting fantasy football and late summer barbeques than planning holiday ecommerce sales. Don’t get Turkey induced indigestion because Cyber Monday is here and your website still has 4th of July banners on it.
This entry was posted in Thoughts and tagged content-marketing, Ikea, instagram, social media. We love it when brands take an established platform and use it in new and creative ways and Ikea has done just that with Instagram. At Cunning Plan our focus is on delivering great marketing projects that directly affect our clients' bottom line. We work as your outsourced marketing department, providing open and honest feedback, guidance and advice.
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The term ‘author platform’ is gaining more notoriety in publishing today and it’s a term used to describe your awareness building and promotional efforts being made to create exposure for yourself and your work.
I believe it’s paramount that writers understand that it’s not just for those who are published either self or traditional that need one, but that it’s a critical part of building your own awareness as an emerging, to-be author. For those that are still seeking a traditional publishing deal, you need a visible platform and good book marketing plan as evidence that there is demand and your books will sell. I’ve heard first hand from an editor at international publisher, Hay House, who said that emerging authors really do need to show a strong presence and that they are willing to put in the time and effort into marketing. So now that you understand it’s vital you work on building your writer or b, let’s cover what your promotional platform can consist of.
Most of you probably already know that your author websites are considered the hub of your promotional platform and everything outside of this such as, social media, forums and events work at drawing viewers and readers deeper into your web, with the purpose of landing at your website or directly buying your book. This is where your directly interacting with others through topic related forums and blog commenting. Even in today’s ever increasing technological world, real world events can play a huge part in your platform and promotions.
At this point, you’ll now have an understanding of what this ‘platform’ thing means that people keep talking about and it’s importance for your success.
Yes Charmaine that’s what I see many writers do and they become glum about not selling books. Absolutely Theresa, I too believe it’s important for writers and authors to talk more with each other and encourage and learn from one another.
Nicky your most welcome and a big thumbs up for already having put many of these things into action, well done! Sometimes, the most daunting thing is to find something to contribute to and then get the proper words to pour out, but isn’t that actually always the worst?
Wow, what a terrific graphic you have created to illustrate the various components of platform building and book promotion! I would like to add that in addition to a platform building and promotional plan, a comprehensive book marketing plan also includes things like defining goals and target audiences, setting a competitive price, writing a strong sales copy, designing a great book cover, and developing a budget and schedule.


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Create a web wide and strong enough and you’ll be more successful capturing readers, building relationships and exposure for yourself. If your an author your platform forms the basis of reaching potential readers and selling books. As the publishing economy is rapidly changing, publishers marketing budgets have constricted even further making less room for new authors. You’ll find agent and active blogger Rachelle Gardner has also publicly supported this through her blog.
Make sure you have a professional looking site that oozes a strong professional tone, looks smart, has well written content and is well laid out. Now depending on your specific audience and book, you may find that only a select two or three really work for you.
These additions to your writer or author platform are valuable yet often misunderstood or simply unknown to writers and authors. Here you can share what your reading with others, have others discover your books, run giveaways, give and receive book reviews and more. From book signings, writing groups, book clubs, expos, school visits and workshops all offer more awareness building to those who don’t spend time online. What you focus on from Press releases, radio, newspapers or blog guest posts will really depend on your goal, who your audience is and how you’ll best reach them.
If you have a platform up and running, then I hope there were some ideas here you perhaps haven’t yet considered that might be worth trying. I am sitting here thinking that I know exactly what I need to do but actually going out there and doing it?!
I also discuss with clients the importance of establishing a website hub long before they publish.
I’m in the process of creating my platform right now and am looking forward to doing a great job.
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Today more than ever before agents and publishers are seriously looking to those who have an established platform or brand and those already selling books and this acts as a huge filter for them when making decisions.
This is not a single page, free hosted blog that has no image of you which screams ‘ I’m just a hobbyist, don’t take me seriously’. Have a look at these, see which ones you might enjoy and benefit from and start off with one or two. These events offer you the opportunity to get real feedback and direct people back to your online site for more content, information and find where to buy your book. When seeking traditional offline media coverage you’ll need to find a hook that is going to be attractive to reporters by offering a controversial angle or offer a great benefit to the readership of that particular media outlet. For those who are just starting out, this should give you a better idea of how your promotional platform works how to flesh out your book marketing plan. And I know what I want to say but the words are in my head in something like a picture and that does not just print out, unfortunately. When it comes to MLM software development in Patna you need to have expert and professional developers.
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I love this diagram and now feel I have some direction to head in(Previously I have been simply fumbling in the dark!) Thank you!!
All the best with your pursuits and if you find time to invest in setting up a blog for yourself make sure you let me know and I’ll point you in the right direction.
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