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As with any endeavour, good planning is essential to increase the likelihood of a successful outcome. Having a Digital Marketing Strategy does not mean one has to to include each and every element described below (click on the digital marketing strategy schematic below to enlarge). MGL Marketing can help you develop or optimise a Digital Marketing Strategy tailored for your business for maximum budget efficiencies and optimised marketing effectiveness. Contact us today for more information on our wide range of online and integrated offline marketing services.
Digital Marketing continues to be a dominant advertising force for businesses regarless of whether they have a strong online presence or not. There used to be a time ( the good old days ), when every post you made on your Facebook page was seen by all your Fans. Now that Twitter is a public company, it has also seen increased pressures to drive revenues and this will no doubt continue. It has been said that Social media will increasingly become a pay-to-play marketing channel, a somewhat different landscape from the original. While businesses will need to pay to compete, they will certainly have many more options available to them through new and innovative channels. There has been massive growth in pure image platforms, such as Pinterest and Instagram, increasingly in the last 2-3 years. The ease of which visual infographics can be created for businesses, and their increased use provides strong indications that image-based content is incredibly  important to spreading your message online. Video marketing is already gaining credibility in the online space, especially via the usual suspects of YouTube, Facebook and Twitter.

Even Vine, has the unique capability of allowing businesses to market themselves in 6 second bursts, which may seem disadvantageous at first. Also remember that videos have become incredibly important in ensuring Google ranking, so consideration is warranted for inclusion in your business marketing. An increasing number of businesses and its consumers are becoming more and more dependent on cloud services, whether they know it and appreciate it, or not. Stalwart providers such as Google Drive and Dropbox are rapidly being joined by numerous newcomers such as SugarSync, Box and the omnipresent iCloud.
Public and hybrid cloud offerings for enterprises will become more important as Private cloud strategies are tested to the limit.
With the confluence of mobile penetration, mobile apps growth , social media prevalence, and the ever increasing growth of enterprise data , cloud services are set to  become an important digital trend leading into 2014 and beyond. Its has been proven, where  an overall strategy is developed, in which each tactic and action activity compliments the other, coherency of your messages and overall effectiveness of your marketing is greatly enhanced.
Some of the most profitable online marketing schemes involve some sort of paid advertising. Those days are long gone, never to be seen  again, as Facebook changed its news feed algorithm so that there has been an inevitable decline of the organic reach. This will manifest itself via Keyword,  Interest, Device and Geographic targeting of Promoted tweets. In general, businesses have been slow to ride the crest of these popular media, but cottage industries and SMEs are leading the way with innovative use of these platforms to extend and strengthen their brand.

Many businesses are missing  opportunities to extend their brand via mobile apps, particularly Instagram and Snapchat ( who would have thought ! But considering mobile use  is still growing rapidly and becoming even more accepted amongst businesses as a marketing tool, apps such as Vine are set to become extremely potent in the advertising  war. Security as always will play an  important role in determining the final makeup of offerings. The E-Consultancy schematic below  illustrates the operating procedures and management processes required for successful Digital Marketing planning and its integration to existing marketing and business structures. Sometimes, in the rush to action, Digital Marketing Strategy can often be overlooked as businesses focus on the individual tactics of specific media channels such as SEO, PPC and Social Media Marketing.
We can advise and help you every step of the way with your marketing planning and budget efficiency. Google AdWords has started the trend, and is  rolling out paid ads to its own social media platform, Google Plus.
The growth trends we have seen in 2013 in micro- targeting will only increase, including Promoted Posts, Custom Audiences, and Facebook Exchange (FBX), Facebook’s real-time ad bidding exchange.

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