Why content marketing matters austin,amazon affiliate marketing sign up,window media player error - 2016 Feature

Data is a powerful tool in content marketing, but it can be hard for readers to understand unless it’s presented well. Let’s take a look at how data visualization content marketing could work for your business. As conventional methods of advertising lose credibility, companies are embracing their role as content creators.
There are a number of ways to gather data about your topic, and one such way is to use business intelligence tools.
Business intelligence software is great for generating internal data, a lot of which can be very useful in content marketing.
Regardless of the type of data you choose to use in your content, don’t be so data-driven that you lose the human element.
Content publishers want to see well-researched information and fresh perspectives – because that’s what their reader base wants.
As a content creator, it’s your job to pair the right statistics with your content to tell your story in a visual way.
By gathering data and incorporating it intelligently into your content, you’ll have the basis for a great visual story that engages an audience in ways you never thought possible. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. These days when everything is viewed on mobile devices, visuals are more important than ever. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. Creating quality content as part of your online presence is an increasingly important way to establish relationships with potential customers. Before we get ahead of ourselves, here are a few quick pointers about what content marketing really is. Companies in the contracting sector are actually uniquely suited to take advantage of content marketing.
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As a brand or marketing manager, staying ahead of your competition in mobile isn’t easy.
Since the late noughties mobile innovators have been flying the flag for app development and promotion. After all, mobile is about generating new revenue streams, increasing customer engagement and raising the profile of the brand.
So whether you’re a mobile innovator looking for an iOS7 refresh, or a brand marketing manager taking those first tentative steps into mobile, contact us today to begin the conversation.


I had a really fun conversation with Alisa Meredith and she dropped a ton of great information.
Alisa is also co-host of the Super Heroes Of Marketing Podcast, which I was a guest on for episode 26. I apparently said I was going to put a picture of myself with the cape in the show notes so that’s why there is a picture of me with a cape here. I tried to stump Alisa by asking her how I might create an image if I was an attorney or a financial planner or a home improvement contractor.
She also talked about a bunch of cool apps you might want to check out such as: Over for creative typography, Studio Design, Enlight, Wordswag and Pixabay for free images. So if getting emails with hard hitting marketing advice designed to get you leads, customers and profits, and the occasional invite to take advantage of an offer bothers you, don’t subscribe. One solution is providing a visual breakdown of the data in a context that’s easier for the average web user to read or scan.
The average web user likely only reads around 20 percent of the words on a page but will instantly internalize the same information if it’s presented in a short-form, visual manner.
It can tell stories and add credibility to a narrative, and it can do so in a concise and visually appealing way. Businesses have been using data, not only to grow and improve, but also to manage their day-to-day operations. At the same time, good software will create imminently understandable data visualizations — and these don’t just have to be about business intelligence.
Corporate infographics tend to use other entities’ research or simply create visualizations of written blog posts. Your data may show you that you cater to dozens or even hundreds of unique buyers, so be creative. If you can’t turn your insights into a meaningful story that speaks to your reader base, your data will lose its legs.
If you follow any companies or brands on Facebook, Twitter, Instagram or LinkedIn, or even if you have subscribed to a company email list, then you’ve probably found yourself on the consumer side of content marketing.
A customer will be much more likely to trust you if he or she sees your expertise shared freely on Facebook.
Clark is the president and editor-in-chief of Grammar Chic Inc., a full-service professional writing company.
These days, keeping on top of mobile is the only way to position yourself as an innovative brand.
You’ve worked hard to nurture your brand, but are you pointing it in the right direction for the future?
We’ve got lots of experience working with brand and marketing managers, so we understand a thing or two about what mobile can do for you.
But well worth the listen… And there are a ton of great visual marketing resources she shared (links scattered in this post).
And since this recording, Alisa created a very special offer on doing promoted pins which you should check out and get here for free. Major newspapers have invested significant time and money in data journalism, with the understanding that data can do what written text can’t.


Visual design is one important piece of the puzzle, but if you don’t have anything to say, fancy visualizations won’t do you much good. Put business intelligence software to work, and it will generate information about past performances and help predict future events about your company. Depending on your industry, you may want to administer a questionnaire, conduct a survey, or simply gather raw information. On the other hand, your original data can do more than guide marketing decisions; it can also be a jumping-off point for amazing content. Evaluate information like purchasing patterns in addition to age, gender, and income bracket.
It might be a product tutorial, an FAQ, or simply some interesting facts and tips, all designed to educate consumers and to earn their trust. A plumbing company could share helpful home plumbing tips and water-conserving secrets on Facebook, along with the occasional promotion.
Developing an app for your business is a fantastic way of signalling to your stakeholders and competition that you’ve arrived in mobile – it says your brand is fired up and ready for the future.
In fact, if you’re lagging behind in desktop web design, there’s never been a better time to leapfrog your competitors and get busy with mobile apps and marketing. Planning and designing your mobile-first brand presence will define your future marketing strategy. Your brand is the most important thing in your world and we’re here to help you get mobilised. We understand how to engage your customers across all the major platforms; iOS, Android, web and Windows.
If you subscribe to this list I am going to share regular (sometimes as much as daily) tips designed to educate you and motivate you to take massive marketing action. As web users, we’re inundated with five times more information than in 1986, amounting to more than 100,000 words on a daily basis. We use data visualization to show our sleep patterns, calorie intake, the number of steps we walk, and more.
In the case of business intelligence data, you likely collected the information for internal use.
The company accepts a wide range of projects and often engages in content and social media marketing, drafts resumes, press releases, Web content, marketing materials and ghostwritten creative pieces.
Going mobile is not an easy process, but the successful brands are able to overcome the challenges and barriers and subsequently reap the rewards by working collaboratively with the right people.
We also enable you to monetise your offering – if that’s what you’re trying to achieve. Like the above Jeff Bezos quote suggests, going mobile is not easy and was never intended to be. But with the right expertise and direction, you can start pulling your brand in the right direction today.




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