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In June, I previewed Microsoft's next Windows Media Player (WMP) release, Windows Media Player 10, and as I hinted would be the case in that article, a lot has changed since then. It's been a while since the last What I Use, but there haven't been many major changes since late last year: Surface Pro 3 has become my go-to travel companion, I've added a third cellphone line for testing Windows Phone, Android and iPhone side-by-side, and have rotated through some new tablets and other devices. Windows Media Player is used for playing audio, video and viewing images on personal computers running the Microsoft Windows operating system, as well as on Pocket PC and Windows Mobile-based devices. Windows Media Player 10 is the all-in-one media player that provides the best experience for discovering, playing and taking your digital entertainment anywhere--on Windows XP PCs and the widest choice of portable devices. Windows Media Player 11 offers great new ways to store and enjoy all of your digital media. Windows Media Player 12 is the latest version of Microsoft's official media player, which comes bundled with Windows 7. Windows Media Player 12 adds native support for H.264 and MPEG-4 Part 2 video formats, 3GP, MP4 and MOV container formats. Content ratings help you understand the type of content you might find in an app or game, so you can decide if they are suitable for you and your family.
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Windows Media Player 10 Visual Style has been tested by Softonic, but it still doesn't have a review in English.
There are many free ways you can spice up Windows without splashing out on a new operating system. Released to the public alongside a beta version of MSN Music (see my preview) and three Portable Media Center devices (read my review) as the first phase in the Windows XP Reloaded marketing campaign (see my new activity center), Windows Media Player 10 is the linchpin of the Crescent wave of products. So I pulled the trigger on an unlocked Windows Phone flagship that will hopefully take me through at least the first half of this year. It's easier than ever to access all of your music, video, pictures, and recorded TV on your computer. It does not indicate that the app was specifically designed for that particular age, or if a certain level of skill is required to play the game or use the app. We do not encourage or condone the use of this program if it is in violation of these laws. This includes to personalise ads, to provide social media features and to analyse our traffic. WMP 10 is also the center of Microsoft's digital media strategy, which seeks to holistically approach consumer requirements for acquiring, consuming, and sharing digital media.
Windows Media Player 11 is designed to work with all editions of Windows XP Service Pack 2 (SP2), and can also be used to restore Windows Media Player and related technologies to N and KN editions of Windows Vista. But sometimes it still fails to play MOV container format which could be encoded with unsupported codecs by WMP 12.
We also share information about your use of our site with our social media, advertising and analytics partners. Or if you want to play MOD, XAVC, etc which are not supported by no matter WMP 12 or other version of WMP, you will also suffer only failure. To playback those unrecognized video formats on WMP, you can convert the videos to WMP supported formats. And though I have some concerns that WMP 10 might still leave a bit too much on the table for competitors such as Apple, with its iTunes jukebox and iPod portable audio player, it's quite possible that Microsoft's broad-based approach to solving digital media needs will ultimately be the correct one. In this review, I'll examine WMP 10's new features, compare the product to competition from Apple and other companies, and explain how WMP 10 fits into Microsoft's wider strategy. But first, let's take a quick walk through the past and see how Windows Media Player has evolved from a simple audio and video playback utility into a modern and powerful all-in-one jukebox.
With Windows Me (review), however, Microsoft attempted to greatly expand its support for task-based user interfaces, and that product would have originally included a number of Activity Centers, special dashboard-like applications that would have provided a handy front-end for related tasks.
Windows Media Player 7 (WMP, see my review) grew out of that user experience effort, providing a Web- like interface that aggregated a slew of common digital media tasks--media management, CD playing and ripping, Internet radio playback, portable device support, and the like--into a single place.
At the time, I blasted WMP7's convoluted and confusing interface but looking at it now, you can see that it was the first step in an evolution we're still partaking in today. MPXP also integrated fully with My Music and My Videos, two of the media-oriented special shell folders in Windows XP. So when you ripped a CD with MPXP, it copied album art and other meta data information to the appropriate subfolder under My Music.
And when you accessed these files from the shell, XP's task panes changed, depending on which type of file was selected.
In total, these features make working with digital music in particular far nicer than with other systems.
Faced with constant delays in its next ship vehicle, the Windows Digital Media Team (now simply part of the wider Windows Client team) did the right thing: They culled together a set of functionality originally scheduled for Longhorn, created a much simpler user interface, and released it as a standalone product called Windows Media Player 10 (WMP 10). And though WMP 10 isn't the cornerstone of a new platform per se--there aren't updated codecs, for example, or a new version of the Windows Media Encoder--WMP 10 is very much at the center of a new Microsoft product and technology wave. Dubbed Crescent internally, this product and technology wave consists of a number of consumer-oriented digital media products that Microsoft and its partners will unleash this fall. And those products and technologies will be marketed as part of a marketing push codenamed XP Reloaded, which seeks to educate users about the many free and cheap enhancements that Microsoft has made to XP since it was first released three years ago.

WMP 10, if you can believe it, actually offers a lot more functionality than previous versions of the player, but it presents much of that functionality in far simpler ways. For example, in addition to aggregating music and video files like previous versions, WMP 10 can aggregate pictures, Recorded TV shows, and other media, though that ability might be limited by the kind of PC you have, and which portable devices you interact with. I must not have been the only one that complained: With WMP 10, Microsoft has dramatically cleaned up the user interface of its player, and removed most of the all-too-similar UI elements from the default view (Figure).
But the player has been re-skinned to visually resemble the next Windows XP Media Center Edition, which I'll review soon as well, and that look--a sort of royal blue chrome--is reasonably attractive and will likely appeal to the college set. A better comparison might be RealNetworks RealPlayer 10.5 with Harmony Technology, which, like WMP 10, is an all-in-one media player. And sure enough, like WMP 10, RealPlayer gets bogged down in options, though the presentation is largely is arguably more attractive, with pastel colors and none of the tree view nonsense that Microsoft is so fond of for some reason (Figure). From the Media Library, you can manage your media--songs, movies, recorded TV shows, and photos-as well as any connected portable devices. You can manage your Now Playing list, a constantly updateable queue of media files that's currently playing, as well as separate lists for media that needs to be burned to CD or DVD, or synchronized with a portable device (discussed below).
The look of the Media Library has been updated to subtler, more readable hues, making it easier to pick out the titles of songs or albums you want.
Meanwhile, the "Year Released" filters let you find music based on when it was released, which is a wonderful memory trigger. It supports the taskbar player mode, like the previous version, which gets a nice new Seek button for scrolling through the currently playing song or video (Figure). It can also be resized in far more ways than before, and can actually be resized all the way down to a nice, small, WinAMP-like player called Mini-Player Mode that will likely please many people (Figure). Indeed, skins, like certain other features, have been somewhat victimized by the new design.
Because a lot of the superfluous UI elements are now missing for the sake of simplicity, it's much harder to get at some features (like skins). The company also goes a step further by providing a way for these partners to customize parts of the WMP 10 interface so that when users are utilizing an online store (or related service), the player visually changes to reflect which service you're using. Select Napster from the online store button, for example, and the right side of the WMP 10 toolbar changes colors to Napster-like colors and displays buttons (Music and Radio, in the case of Napster) that are particular to that service (Figure). That way, you can navigate around each store and get a customized experience, all from within WMP 10. Some services, like Napster, will also opt to take over WMP 10's Now Playing Info Center View, thanks to a new extensibility model Microsoft provided. Instead of getting the stock (read: Boring) Info Center View that Microsoft offers, which is based on All Music Guide data, partners can choose to present their own Info Center View.
Napster's Info Center View (Figure) presents artist biography information for the currently-playing song, along with a list of other similar artists that Napster members recommend. This enhances your ability to discover new music and plays nicely into Napster's community functionality, which is a primary benefit of that service.
And naturally, you can quickly access the artist, album, and song information for the current track directly from the Napster service. That way, you can easily purchase more music by the same artist, or tracks by similar, recommend artists.
Each offers a fairly unique WMP 10-based experience, though from what I can tell, Napster is still the poster child in this regard, since it offers the most thoroughly customized experience.
Your purchased music is divided by online service, making it easier to find, so you can synchronize with portable devices or burn to CD. There is also a Purchased Videos node under All Video, though I haven't tested a service yet that utilizes it. Not coincidentally, WMP 10 is also compatible with a wide range of portable devices--over 70, according to Microsoft--that also support WMA. These devices run the gamut from small USB-based fobs, like the Creative MuVo to hard drive-based units like the Dell DJ and full-blown Portable Media Centers, which offer not just music, but photo, video, and recorded TV playback as well. With a smaller device, like the MuVo, WMP 10 pops up a dialog that recommends manual synchronization with your music library (Figure); under such a sync, you will manually decide which songs should go on the device.
This makes sense, because small devices like this don't contain enough storage for you to automatically synchronize all of your content.
If the device has enough storage, it will simply copy every single song you own to the player. For example, you might configure it to sync your highest rated songs, your most recently added music, or whatever (Figure). Plug one of these bad boys in, and you'll be prompted to automatically synchronize all of your music, photos, videos, and, if you've got a Media Center PC, your recorded TV shows too. I've tested WMP 10 extensively with a Creative Portable Media Center (see my review) and have overcome my initial skepticism to be impressed with how much content you can fit on such a device. As I write this, the 20 GB hard drive on the Creative contains 3 TV programs (two of which are actually full length movies encoded in the device's highest-possible setting), 2253 songs (239 albums), 5125 photos, and 17 home videos.
To do so, simply select the music you want and drag it into the WMP 10 Sync List, which automatically appears when you connect a device (if it's not available; you can choose Sync List from the select list options drop-down list that appears above the list pane in Media Library). Or, you can press the Explore device button to see which songs or other content are already on the device.

Old school users can go to the Sync Mode by clicking the Sync button in the WMP 10 toolbar; the experience is very similar to Sync in Windows Media Player 9 Series.
The first level of support is for older devices, which require a third party driver installation scheme; these devices still work in WMP 10 as before. The second class of devices, sometimes called "mass storage class" devices, is typified by small USB fob-like devices like the Creative MuVo; these devices are immediately recognized by both XP and WMP 10, and work fine out of the box.
These devices install on XP and WMP 10 without drivers, like mass storage class devices, but also offer additional features.
For example, an MTP-compatible device can communicate its capabilities to the system and can transfer rich meta data information, like album art and song ratings, and do so bi-directionally.
So WMP 10 will natively "know" that a PMC supports Recorded TV, music, photo, and video content, and will automatically attempt to Auto Sync with the device. Also, if you rate songs on your PMC, those ratings will be synched back to your PC the next time the device is connected.
MTP devices also show up in the shell, where they can be navigated and managed if necessary. One area that iTunes excels in is searching, and I was interested to see whether Microsoft had made any progress in this area. And sure enough, a new always-on search box is available in the Media Library view, making it easier to find music in today's suddenly massive collections. Sadly, the search function in WMP 10 isn't instant, as it is in iTunes: You can to click the Search button (or press Enter) manually to display the results of a search (Figure). And there's no "back" button, so you have to manually navigate back to your previous position in the Media Library if your search was unsuccessful. One of the big complaints in Media Player for Windows XP (MPXP) and Windows Media Player 9 Series was that Microsoft seemed to be pushing their own Windows Media formats over existing rival formats that had already penetrated the market.
Meanwhile, every other music player on the planet supports this functionality out of the box Well, in WMP 10 the wait is finally over, though it has sort of a anticlimactic ring to it: You can now rip music to MP3 format from WMP 10 directly, without needing an add-on (Figure). There's just one problem: Microsoft's MP3 encoder only supports 128, 192, 256, and 320 Kbps MP3 ripping. Because I prefer to rip songs to 160 Kbps MP3 format, I still need to install a third party MP3 encoder. Hey, it's better than nothing, and it's certainly better than the crippled MP3 ripping in RealPlayer 10.5 Plus.
That means that you will still need to purchase a third party DVD decoder to play back a DVD movie with WMP 10.
Today, Apple's iTunes is the simplest, most elegant media player available for any platform, and the release of WMP 10 doesn't change that. Yes, iTunes has its problems, and it certainly doesn't offer the wide range of media compatibility that WMP offers, but it's still simpler and arguably more popular with the key demographic these companies are trying to reach: Young people. Whether its high-school aged kids, college students, or young adults, Apple can do no wrong, and for good reason: Its products are well-designed and easy to use to a fault. WMP 10 looks somewhat amateurish by comparison, despite its many benefits over Apple's admittedly limited player. First, it's compatible with the iPod, the world's best-selling portable audio player, a feat Microsoft can't seem to manage.
Second, iTunes lets you easily share music from PC to PC (or from Mac to Mac or Mac to PC), a feature that WMP, inexplicably, still lacks. Meanwhile, Microsoft has expended (arguably wasted) years of effort and millions of dollars to ensure that you can share music from your WMP 10 with every conceivable device on the planet, regardless of the business sense.
But it has somehow managed to ignore the most obvious music sharing experience, that of PC to PC sharing, and given how many homes now have two or more PCs, that missing functionality is all the more incomprehensible.
These methods, however, require customers to understand home networking concepts that are typically more advanced than one might expect from an average user. RealPlayer 10.5 doesn't offer a wealth of online music services, mostly because Real offers its own online music store and streaming music service, but it does support more devices than WMP 10--over 100, including the iPod--and arguably offers a nicer UI, depending on your taste. If you want to play back iTunes Music Store purchased music, or music ripped to AAC format, you need iTunes.
This was a huge opportunity for Microsoft to cancel out the rationale for competing players, but as is so often the case, the company has chosen to play it safe and tout features like MP3 burning support and the use of "cool" terms like Rip and Burn as if they were somehow leading edge. They're not, and frankly, you can look to RealNetworks' recent decision to reverse engineer Apple's formats for an example of what I'm talking about: Consumers are waiting for someone to stand up for our rights, and Microsoft's not doing it. If you've bought into the Microsoft-oriented music world in any way, however--perhaps with a Media Center PC, Portable Media Center device, or by using a WMA-compatible online music service--you simply must upgrade to WMP 10. This release offers major improvements for discovering and buying, and subscribing to content online, sports an improved UI, and integrates nicely with a coming generation of portable devices. And if up-and-coming music subscription services, like that now offered by Napster, take off, the release of WMP 10 will be heralded as the watershed moment of what is clearly still a nascent market. That said, users interested solely in music playback will likely find little reason to abandon iTunes.

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