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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Business Plan TestimonialsJen helped me define what the role should be of all things "digital" in my business. A marketing Plan is a synopsis of what the group needs to succeed in for a specific period of time. A advertising Plan permits the group to retrospect its previous activities in order that it will probably rectify its errors and give you new strategies. It helps in environment future targets and gives a path for future advertising and marketing efforts that everybody within the group should bear in mind and fortify. All of this boils down to one thing: Do you have a solid content strategy plan for your business? Jessica knew she needed help. She invested in herself and her business, and we met for a Content Strategy Day. We found the “tough topics” she was scared to address in her industry, and I coached her to be the voice. You’ve got to disrupt the norm if you want to be known for something.
We created a plan for dispersing the content on social media, so Jessica can drive people back to her website.
We identified a new opt-in that she could offer her audience to help build her mailing list.
Jessica left our session with a solid content strategy plan, with firm publishing deadlines, and with the confidence to write content she is passionate about. She is ready to rock her brand and make a big name for herself in her industry. Is it time you invested in your business and worked with me to develop a solid content marketing plan? Call me.
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Join The Writing Whisperer CommunityGet tips on becoming a thought leader through strategic content branding. On Wednesday’s I like to share information I picked up on my path to publishing, marketing and preparing to publish again.
Whatever negative side effects social media might have it does have equal and opposite positive effects as well.
Because it is the start of a new season I thought this would be a good time to share some social media etiquette and tips that I have learned over the years, some of them the hard way.
In 2015 it is still a bad idea to vague post, chronically complain, over share and post in clumps, frequently.
On Wednesdays I like to share information I picked up on my path to publishing, marketing and preparing to publish again.
As much as I intend to stay in the moment and enjoy every single second left of summer it is time to plan for the fall, winter and spring. I have a few author events coming up and I need to start preparing for them so I thought I would share what I’ve figured out with you. I’ve been reading a lot lately about authors that no longer want to do book signings because they have no luck with them. What I have learned is there are things you can do to improve your chances for a successful event.
Contact the community relations manager (CRM) and ask if they have ordered your books from their distributor or if they need you to supply them. If you can afford to hire a professional photographer to take photos during the event it can create a lot of interest in you and your book. Plan to arrive ? hour early so you have plenty of time to set up your table and deliver the announcement you wrote to the person who will be doing the announcing.
I am not an expert in Self-Publishing but I know a lot of self-published authors and I am planning to self-publish myself, in the future so I have been taking notes.
Once your manuscript has been critiqued and professionally edited by a literary editor and you are planning to self-publish on your own, you will need an ISBN number [International – Standard Book Number] for your book.
If you use Amazon for publishing your book will never be available in an actual book store. Lightening Source is a company you can use if you want your book to be available in book stores. To have any chance at having your book in a book store, your publisher has to be willing to offer your book to them at a wholesale discount price of at least 55% off the cover price. Here is a list of random Self Publishing Boutiques that offer a variety of packages to authors and come with some good references. Tate Publishing and Enterprises- Tate offers a publishing package that includes editing, formatting, cover design, ISBN#, copyrighting, marketing assistance and they handle returns. I cannot stress enough for you to have any contract reviewed by an attorney and ask for and check references. Traditional Publishers make their money selling 100’s of copies of only several titles verses other publishers that make their money selling 100 copies of thousands of titles. If you have any experience with self publishing it would be great if you could leave tips in the comments.
If you have any questions please leave those in the comments and I will do my best to answer or find someone who can. This Saturday August 1, 2015 (Can you believe it is almost August?) I will be at The Big Blue Marble Bookstore (7pm) with author friends, Maria Casale and Dylaan Rhea. I am SO excited and such a nervous wreck because I am going to be co-hosting (for the first time) The Insecure Writers Support Group for August! On Wednesdays I like to share information I picked up on my path to being published, marketing and preparing to be published again.
The publishing business has changed so dramatically over the past few years and there doesn’t seem to be any slow- down in sight. Traditional Publishing is still number one through six in sales, in publications and in best -selling titles, in the world. Submit your query and then if requested submit your finished, professionally edited manuscript to an agent that specializes in your genre.
They put up the front money for editing, copyrighting, distribution, listing with vendors,   ISBN number, some marketing and advertising. Your book will be released in Hardcover and then 8 months to a year later it will be re- released in paperback.
Earnings- You do not get paid until your advance is paid back (if you received one), royalties tend to be paid at lower percentages than other publishing choices.
If the Publisher does not make their initial investment back in two-years they may drop you. Independent Publishers tend to be smaller companies and can be imprints of a larger company.
These companies may offer different publishing packages ranging in price from $10,000 for complete preparation to release services, $5,000 for less services and $600 or less for assistance with self-publishing such as ISBN number (your books social security number) copyrighting and formatting for Amazon and Barnes & Noble listings. Some authors self-publish poorly edited or not edited at all books and it hurts all self-published authors. Whatever route you choose for publishing, if you write a great story and have it edited professionally, the readers will come! Wednesday is the day I share what I have learned on my journey from writing to publication, marketing and writing and publishing again. Have you followed all of the presenters, agents, the event itself and other attendees on social media?
A good writing and or critique group can be such a good resource for writers no matter where they are in their writing process.
If your family is like mine it has members that love and are proud of everything you do and members that are critical of everything you do. On- line writing groups and workshops are good for education and inspiration but in -real -life groups are the best place to socialize and are invaluable when it comes to promotion. It contains a cover page with word count, genre, title, short description of the book and your contact information. Detailed Author Bio- Who you are and why you are the best person to tell this story and the best person to promote the book. The truth is, a tremendous amount of misinformation surrounds these products and it’s imperative clients know and understand this.
While there are certainly exceptions to this, your clients can count on the fact that you, a licensed aesthetician, have taken the time to go through the proper training to earn the right to consult them on their skin.
Simple dialogue with your clients can help them understand the level of care you put into your product selections. Many professionals using Rhonda Allison products will highlight the use of cutting-edge science, quality ingredients, choices and customization for all skin types, and the longevity of the products. Finally, any product that is sold in mass on the internet, in a mainstream store or as an MLM, is going to have some restrictions on the level of active ingredients that may be used. Keep in mind, sometimes it takes them venturing out on their own to test those products and learn for themselves. Retail sales is one of the most profit-driven components of your business, and yet for many aestheticians it is the least.
Inventory, organizing, and selling retail are big question marks for most skin care professionals. In your inventory system notate when the product went on the shelf, and if it’s been there too long (well passed its expiration), pull it from the shelf. To preserve the life of your products, keep them out of direct sunlight or other direct lights. Now let’s talk about how to get your products in the hands of your clients without coming across as an overly aggressive salesperson. When you do send clients home with products, be sure to talk to them, not only about the how, why, and when to use, but about the shelf life of their home care as well. With Rhonda Allison products specifically, it is common for colors to shift or separation to occur in many of our formulas.
Weather is warming, flowers are beginning to bloom, and bright colors have started to immerge again.
Many clients are steering away from invasive treatments and turning to aesthetic professionals to help them achieve the youthful results they are looking for. While they may be used year-round, flower acids, like lotus and hibiscus, are favorites among clients this time of year.
Flower acids can be used in tandem with numerous other pro-youth formulas, to create custom results.
Organic Herbal Peel – for clients with oiler skin conditions, this is an ideal treatment as the Italian Herbal Peel balances excess oil production, while the Hibiscus Peel stimulates cellular turnover and healing. White Lotus Peel – a beautiful treatment for brightening, exfoliation, eliminating bacteria, and delivering anti-inflammatory support. To enhance the results, some treatments may be used in combination with other advanced modalities like microdermabrasion.
This season, get clients in the springtime mood by making renew and re-youth the focus of your spa. This post will provide a look inside the Skin of Color Peel – a treatment designed specifically to support skin of color and decrease the risk of unwanted side effects such as post inflammatory hyperpigmentation (PIH). Like the Skin of Color Facial, this specialized peel treatment provides a gentle, yet effective approach to addressing the hard-to-treat issues specifically associated with higher Fitzpatricks. To help control the pigment and support overall brightening, this treatment begins with a cleanse using the Skin Brightening Cleanser.
During the peel application the Mint Papaya Enzyme and unique H2O2 Emulsion will soften and digest cells, oxygenate the tissue while loosening surface-trapped debris and toxicity, and continue the brightening and pigmentation control. Once this combination is removed, the Melanin Suppressant Solution makes a second appearance followed by the Mandelic Arginine Peel to further prevent the formation of damaging radicals. Our goal is to create a dialogue about how ancestry impacts the skin and mitigate concerns surrounding the various challenges and sensitivities associated with skin of any color. There is often trepidation when it comes to working with skin of varying ancestries in the treatment room for the simple fact that every skin comes with it’s own set of challenges and sensitivities.
These were both designed specifically to support skin of color and the sensitivities such as, scarring and post inflammatory hyperpigmentation (PIH), commonly associated with the skin.
This highly targeted treatment addresses the hard-to-treat issues specifically associated with ethnic skin. With skin of color, PIH is a common issue, and thus it’s important to support the skin with skin-building ingredients as well as those that inhibit melanin production.
To soften cells and remove cellular buildup, the Derma Peel and Mint Papaya Enzyme are combined, creating a wonderful sensation and aroma clients love. Following the ChronoPeptide A and luscious Milk Mask, the Mandelic Arginine Peel makes a second appearance.
To download the step-by-step protocol for Skin of Color Facial click here and for additional information on working with skin of color, see our previous post.
Just two decades ago, working with skin of color was unknown territory – and that challenge intrigued me. Cell layers – Thickness and density of some ethnicities will require special attention to remove epidermal layers. Inflammatory responses – Skins of color have heightened sensitivity to inflammation that may increase susceptibility to post-inflammatory hyperpigmentation (PIH). Every ancestry has certain skin challenges specific to it, and this will significantly direct the type of treatment you perform.
Black skin – sensitivity to PIH, keloid formation, and pseudofolliculitis barbae (PFB).
While every client will have different ingredients that work best with their skin type, there are a few intelligent ingredients that generally work with most skins and produce beautiful results. Epidermal growth factor (EGF) – an essential protein and powerful cell regenerator that supports cell renewal and wound repair.
Mandelic acid – this is a safe go-to acid that universally may be used successfully on all skins of color.
Daisy flower (bellis perennis) extract – a gentle, yet highly effective natural skin lightener that influences different pathways involved in melanin formation, counteracting age spots and balancing hyperpigmentation.
Retinol – a vitamin A derivative that converts to retinoic acid and is a DNA regulator.
Melanin suppressants – typically a combination of natural lightening ingredients such as kojic acid, L-arbutin, azelaic acid, L-ascorbic acid. Thermus thermophilus ferment extract – a deep-sea microorganism used to fight free radicals. Zinc oxide – provides natural sun barrier, antimicrobial, antioxidant, and soothing, healing support.
The next blog post will cover two new treatments we’ve created specifically for skin of color. Taking time to reflect and renew will enable you to start the new year off fully charged and inspired.
Learn a new skill – why not set the goal to learn a new technique, modality or tool in the treatment room?
Do or see something new – this may seem more about personal development, but it inevitably spills over to the professional life as well. Make time to do what you love – recharging your batteries is absolutely essential to being effective in your professional life.
This time of year brings so many opportunities to offer clients some very special treatment. The Unwrap & Glow is a progressive peel designed to deliver glowing, pro-youth results without the downtime. The facial starts with two-step preparation using the Milk Plus Cleanser and the holiday Cherry Cleanser, which will polish the skin and envelop the senses in the tantalizing scent of ripe cherries. To further support the brightening and illuminating properties of the step prior, the Hibiscus Peel will leave the skin radiant, hydrated and rejuvenated.
The treatment begins with the tantalizing Cherry Cleanser which provides a deep cleanse while simultaneously polishing the skin. To awaken the senses following the relaxing massage, whip together the Grape Seed Parfait Mask and Chocolate Antioxidant Mask. Wisp, Bliss, and Enlighten are the three popular shades for lighter Fitzpatrick skin tones. The mineral crème works well for normal to dry skin because it increases hydration without adding heaviness. For oily skins, the powder is best applied immediately following a daily moisturizer, and Daytime Defense or Sheer Tint Finisher.
Not only does it form differently in different skins, it may also appear in varying degrees of severity. Regardless, it’s something numerous clients struggle with and may, at times, significantly impact the self esteem. It begins with understanding how scars form and why; then determining the type of scarring you are working with so that you may create a customized treatment. The potential for scarring occurs when the breakout penetrates the skin deeply, damaging the tissue beneath.
When you know the level of scarring you are able to determine the best course of treatment. When addressing acne scarring, the ultimate goal is to remove surface cells to allow strengthening and corrective ingredients and oxygen to penetrate the skin. Microdermabrasion – this is very effective in reducing scars as it removes cells of the stratum corneum allowing other corrective and nourishing ingredients to better penetrate the skin.
Microneedling – deeper microneedling procedures work well to remodel scar tissue, but caution must be exercised here.


Depending on the client’s skin and severity of scarring, a peel may be combined with microdermabrasion. For clients on a program to correct scarring, be sure to integrate epidermal growth factors, peptides, hyaluronic acid, and essential fatty acids into their home care system. Starting with the type of scar, then taking into account the client’s specific skin type, and their overall goal will help shape the type of treatment to use.
When trying to deliver results for clients, it can be easy to overlook pre- and post-treatments, making the peel or resurfacing treatment the star of the show. Pigmentation – for clients who may have pigmentation issues, higher Fitzpatricks, or if you are performing a deep peel, using a brightener or tyrosinase inhibitor will help suppress melanin, and may help eliminate post-inflammatory hyperpigmentation (PIH), as well as brighten overall skin tone.
Acne – antibacterial support prior to treatment will not only help eliminate bacteria, but also the potential for excessive purging that occurs with acne skin. Acne scarring – depending on the build-up underneath skin, performing a pre-treatment will help enhance results, however a more aggressive approach is needed.
Aging – the right pre-treatment can help stimulate collagen and elastin, and support healing.
Sensitive skin – for sensitive, rosacea-prone or thinner skin, a pre-treatment will start the building process, help the epidermis layer loosen, increase energy, and provide anti-inflammatory and antibacterial support.
As I mentioned, when performing peels, you are creating an injury to the skin that disrupts the protective barrier resulting in a wound. Pruritus (itching) – post peel itching is common for many skins, not just sensitive skins.
Post-inflammatory hyperpigmentation (PIH) – this is often caused by picking, so be sure to educate clients about the importance of not picking the skin that is peeling. Discomfort or pain – this will generally ease after the first 24 hours, however you can support clients with ingredients that will reduce inflammation and provide cooling, soothing relief. While there are other complications that may occur, ingredients that support healing, and provide anti-inflammatory and soothing support will be important components to any post-care system. Of course there are a variety of factors that come into play here – overall health, stress levels, sun exposure, medications, and the list goes on. One of our educators, Devin Romero, put it best when he said the pigmentation process resembles that of an assembly line.
First a trigger (such as UV exposure) sends a signal to melanocyte-stimulating hormones that the skin is in need of protection.
After tyrosine is signaled, the melanocyte cell receives a message to produce pigmentation (melanin).
These melanosomes are then dispersed upward through the granular layer via dendrites to keratinocytes where they form melanin caps, which reduce DNA damage caused by UV exposure. Common triggers that kick start this cycle include: the sun, inflammation, injury, hormonal changes, friction, medications, aggressive skin care products, an even acne (in the form of post-inflammatory hyperpigmentation). In healthy conditions, the pigmentation that is produced in response to potential damage will eventually diffuse or fade on its own, but in some cases a permanent discoloration can occur. Luckily there are a number of ingredients that help support the skin and control hyperpigmentation. Bellis perennis flower (daisy flower) – a gentle, natural brightener derived from daisies. Arbutin (L) – a natural plant-based derivative of hydroquinone (HQ) with tyrosinase abilities. Kojic acid – derived from Japanese mushrooms, it works to effectively inhibit melanin synthesis. Lactic acid (L) – this keratoyltic AHA has natural brightening abilities, works to smooth skin and improve texture. Azelaic acid – a grain- and yeast-derived compound, it helps normalize disordered cell growth, provides antioxidant and anti-inflammatory support, and helps effectively treat acne-related post-inflammatory hyperpigmentation. Some products to turn to include, the Skin Brightening Cleanser, Brightening Scrub, Brightening Pigment Lotion, Mandelic Arginine Serum, ChronoPeptide A, Naturale Mega Brightening Serum, Skin Brightening Gel, and Daytime Defense SPF 30. In the last post, we covered some of the basics of setting up an Instagram account, and the ins and outs of etiquette on the platform. Instagram is a tremendous platform for building your brand awareness and engaging your customers and loyal fans.
In the last post, we covered some of the basics of setting up an Instagram account, and the ins and outs of etiquette on the platform. On Instagramall photos become square so keep that in mind when snapping photos, particularly if you are not taking a photo within the app. Hashtags – using multiple hashtags allows you to reach a broader audience and gain new followers, however when used in excess they can make the post appear messy.
Geotagging, whether at your business, or an off-property event, is another great way for people to find your account.
Just as users can use hashtags and geotags to find you, you can do the same to connect with or find current and potential customers in your area. While you don’t have to follow everyone that follows your business, always take the time to interact via replies to comments, likes, etc.
Whatever the reason, there are a few best practices you can implement to help grow your follower count and be sure you are keeping them engaged. If you haven’t set up your account yet, you are in a great position to set a solid foundation to work from.
If using a hashtag for people to submit photos, always ask via a comment on the photo to make sure it’s ok for you to re-share it.
Freezing peptides are also known as neurotransmitter peptides and the primary function is to inhibit acetylcholine at the neuromuscular junction. Argireline (acetyl hexapeptide 8) – this peptide effects muscle contraction in the pre-synaptic membrane. Inyline (acetyl hexapeptide 30) – this is a fairly new peptide that specifically targets wrinkle expression through a post-synaptic approach, which means it blocks muscle-specific kinase. Dipeptide Diaminobutyroyl Benzylamide Diacetate – a small peptide that mimics the polypeptide found in the venom of the Temple Viper.
With these freezing peptides, the message to contract becomes unclear, therefore the action of muscle contraction is weakened and the wrinkle is not formed. They can be found in our Eye Revitalizer, Amino Peptide Serum, Peptide 38, and RA for Men Mineral Freeze. We will start posting some of these questions on the blog, as they can help many of you no matter where you may be in your practice. Rhonda said: Perfection Clay has sulfur and it will really fire out the pebbly congestion as well as clean up the bacteria and balance oil. Anne said: Hyaluronic Serum attracts water moisture to the skin and both of your moisturizers focus on hydration. Liz said: Your client can also pair Cucumber Spritz with the Hyaluronic Serum and that will really help to keep the moisture in the skin, and it is also very refreshing and gives skin a drink of water. I have combined this device with blended enzymes before and, on some clients, gotten mild flaking afterward.
Sharon said: I do a basic deep pore facial ($95, no devices) and a customized facial for $125 - $150.
I’m curious as to which products would be the best ones to keep on hand for the clients who cannot afford the Minus 10 Collection kit? Anne said: I would say ChronoPeptide A and Peptide 38 would have the most impact, and be sure and have one of the moisturizers.
Shannon said: You can carry them all but do different recommendations for each where they start with 3 products instead of 6 and then build the regimen from there (but individually instead of from the box).
Aubree said: I would highly recommend starting with ChronoPeptide A as a corrective truly is a must in every skin care regimen. WHAT WAS ONE OF THE MOST CHALLENGING THINGS YOU ENCOUNTERED IN OWNING AND OPERATING YOUR SPA? What was one of the most challenging things you encountered in owning and operating your spa? Since I had such a passion for the work, what really excited me the most was the change and results I would see with clients. Being able to speak before a large group. I would get so sick to my stomach and almost cancel!
Well my role has changed drastically over the last several years, and I now really enjoy watching it all!
Your marketing planning template can be adapted by you to reflect your own business priorities. Before you wish to sign off on your marketing plan, take the quick marketing plan health check in the related documents section, which has been adapted from the marketing guru Professor Malcolm McDonald. Learn the key elements to properly develop your executive summary, as well as see a free example. This section of your business plan provides a great a way to give your readers a quick, short, and concise synopsis of your marketing plans and goals. It will contain an overview of the entire marketing plan, which allows you the ability to focus your ideas and concepts in a short summary. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
I now have a clear vision and direction for my business and understand the role of my website and social media as part of my overall direction. This abstract is a synopsis of what have been the organizations objectives previously, what its targets are one day and the method to succeed in these objectives.
This SWOT prognosis combines the internal and external analysis to summarize the strengths, weaknesses, opportunities and threats which are considered in a company. She is in the process of launching two businesses, that she thought could potentially work together—as far as the content goes.
I would love to hear what you have going on (or wish was going on!) in your brand. We can make content magic happen for you, too! I for one was definitely more productive writing wise and my house was much cleaner than it is now. For me I have never felt so much a part of so many completely different communities as I do now. There are many companies out there that will take your money and instruct you to auto post the same posts across all of your social media platforms. It would be great if we never had to lay eyes on or hear anything that offends us but when it comes to social media we are going to see plenty.
There is never a need to post things like ‘I am cleaning up my friend list.’ Just unfollow quietly and move on.
Having a book to market, a new one coming out this fall and writing another has kept me busy and I didn’t quite meet my goals so of now I am in panicked catch-up mode.
While I agree that there are times when no matter what you do to prepare for the event people just don’t show up and other times there can be a line out the door.
The fact is publishers are not doing much these days to market and or promote their authors. I use Vista Print and use my book cover, author photo and the bookstore’s logo or a photo of the front of their store. You may want to bring a table cloth that matches your book cover, business cards, bookmarkers, a stand to put your book or poster on and a big bowl of candy.
Smashwords is One of the Amazon companies for e-books and Create-Space is used for print books. They deal with Ingram so your book will be available to any store, school or library that wants to stock it or make it available for order. It is still so unclear who the winner will be in this evolutionary process and that can cause more than a bit of anxiety for new as well as established authors. Just like anything worth having in life, you will need to make an investment to get a return. If you have any questions please feel free to leave them in the comments and I will do my best to answer them. When someone hands you a business card jot a note on the back of it, something to help you remember who the person was.  Do not bring written pitches to hand out.
These groups are the best place to receive constructive, honest criticism from people who expect the same in return. The business of publishing is evolving rapidly so no matter where you are in your writing, classes and or workshops are a good place to keep up to date with those changes.
For most of us it can be extremely difficult to step out of our safe writing caves and share our work with others but it is a necessary process and so worth it if we want to be the best writer’s we can be.
I suggest giving the group a chance by visiting two or three times before making a decision. I was so excited to get a response from the third agent I queried but when she asked for a proposal, I had no clue. Yes, these mass-marketed sensations that promise the world in a bottle, but really only deliver ho-hum results at best, and a mess to clean up at worse, have challenged skin care professionals since the beginning of the profession.
Chances are your clients have inquired about a Rodan and Fields, Arbonne, or Nerium product.
For one, representatives who sell them are not required to undergo any professional skin care training.
You understand what makes their skin unique and how different ingredients are either going to work in harmony with their skin or work against it. For instance, you might say something like, “I have researched and selected my retail products very carefully.
As well as the fact that they were developed by a licensed aesthetician with a background in cosmeceuticals.
Remember, fad buying and flavors of the month will always exist, and women will always have their eye out for the next thing that promises to turn back the hands of time.
Inevitably, they often do come back with a half empty jar of a product that cost several hundred dollars to show you the culprit behind an undesirable outcome. The best place to start is by analyzing and detecting patterns in the types of clients you service.
For instance, if you have an acne care home system, group a cleanser, corrective, and skin-building and protection formula together. Be sure the area is dust free as this will tend to make clients think the products have been sitting for a while and may not be fresh. This will come naturally following a treatment as you may recommend a home care system to enhance and maintain the desired results. It has to do with the choice of natural ingredients used to elicit color or not using a lot of stabilizers, sometimes it is due to the actives themselves and how they begin to shift over time. With the right blend of flower and other rejuvenating acids, bright, healthy, smooth, and firm skin may be achieved without the down time that comes with invasive treatments. These non-irritating, yet powerful rejuvenators provide potent re-youth and brightening benefits, protect from free radicals, deliver hydration and antioxidant support. The Maui Peel, Mandelic Arginine Peel, and Hibiscus Peel stimulate collagen production, hydrate, and reduces the appearance of fine line and wrinkles. The unique combination of rejuvenating flower and wine acids in the Lotus Peel, Apple Wine Peel, and the Vitamin A+ Peptide Peel works to brighten, tighten, and protect the skin from free-radical damage.
Typically enzymes and acids used prior to a microdermabrasion treatment will aid in loosening the cells of the stratum corneum to complete the lifting process, and more effectively smooth and polish the skin. Remember to always use caution and assess the client’s skin before performing any advanced modalities, especially in tandem with other rejuvenating treatments. And where this is most common is in working with skins of varying ancestries simply because every skin comes with it’s own set of challenges and sensitivities.
However, it’s also all the more reason to seek the proper training to overcome the fear.
To help skincare professionals understand how ancestry impacts the skin, and how to safely and effectively work with all skins to create optimum results.
It will brighten and even the skin ton, smooth and soften rough texture, and improve acne conditions. This is followed by a combination of the Cell Conditioner and Melanin Suppressant Solution as a pre-peel to help prevent PIH, stimulate collagen production, and deliver anti-inflammatory and antimicrobial support. This will stimulate desquamation, smooth the skin, reduce fine lines and uneven pigmentation, and leave the skin absolutely radiant. But being adept in working with skin of any color is a tremendous asset – and that is why we decided to make 2016 the year of colour!
This post will cover some of the key components of the Skin of Colour Facial and why certain ingredients were selected.
It offers a gentle, yet effective enzymatic exfoliation while infusing the skin with nourishing, corrective support. That is why this treatment begins with a nourishing cleanse using a combination of the Milk Plus and Melanin Suppressant Solution, followed by the Cell Conditioner.
This time, however, it is layered with growth factors (via the Growth Factor Serum Plus), Daytime Defense SPF30, and Hydra Complex. Progressive treatments and corrective facials are generally the best place to start, particularly if there is scarring or hyperpigmentation.
Derived from almonds, this antiseptic rejuvenating acid has lightening and restorative properties. It is a relatively safe, low-risk acid, as it is self-neutralizing and produces a drying and lifting effect. It assists in the synthesis of collagen, aids in the formation of blood vessels and encourages healthy cell formation. Look to the Rhonda Allison Melanin Suppressant Solution to brighten the skin, and provide antibacterial and antioxidant support, while minimizing PIH during the peel. While this truly is a personal journey for every individual, there are a few things you might consider incorporating that that can help you have a stand out year – personally and professionally.
You might seek out educational webinars (the ASCP is a good resource for these), industry conferences like Face & Body or IECSC, continued education courses, or training sessions in your local area (often these are provided by product manufacturers). Your network can be large or small, but it will only be effective if you work to strengthening it. New experiences help us grow, widen our views, or even pick up new approaches to something. And we know one thing that might help fulfill all of the above mentioned…the RA Symposium.
Though the season is filled with merriment and joy, it’s also not without its stresses. It features the limited edition Cherry Cleanser, a triple pre-peel and the illuminating Hibiscus Peel.
Following the prep, a three-step process using the Cell Conditioner, Liquid Enzyme Peel and Melanin Suppressant Solution will start the rejuvenation process and pave the way for the Hibiscus Peel that follows.
It offers relaxation, soothing support, and hot and cold therapy sensations, and will leave the skin absolutely radiant. During the glimmering enzyme polish step, the Liquid Enzyme Peel and Skin Brightening Enzyme will brighten the skin, soften and digest cells, and aid in the suppression of melanin. Start with the Mandelic Arginine Peel gently massaged into the skin to start the gentle rejuvenation and cellular repair. As such, we wanted to provide some tips and best practices for color matching and application, so you can give your clients the gift of glowing, radiant skin this season. We recommend inquiring about the client’s ancestry, as well as analyzing their pigment.
Deciding whether the crème or the powder is right for your client is a matter of hydration level in the skin.


It also creates a beautiful, vibrant glow when applied with our specialized brush in a circular motion while gently pressing.
With proper shade selection and application, they will be hooked on the results and the benefits it provides.
There may be depressed scars, also known as pits, or they may take the shape of raised scars known as hypertrophic.
For instance, those who have inflammatory acne (cyst and nodules) and particularly if they delay treatment, or if the individual picks or squeezes the acne, may experience scarring after the acne clears. However, aesthetic professionals also have a number of non-invasive tools at their disposal to help clients smooth the scarring. Overall, modalities that work to smooth acne-scarred skin in the treatment room include peels, micro-needling, and microdermabrasion. The peel is done after the microdermabrasion, for better absorption of the acid and deeper exfoliation. Pre- and post-treatments absolutely impact results, however, and should be a part of every peel. This is an opportunity to create a truly custom treatment based on your client’s skin care needs and desired results. Supporting the skin through the trauma will ensure proper healing and reduce the probability of complications.
Hydrocortisone and willow herb, a natural cortisone, will help soothe and calm the skin during the peeling process. If clients are particularly prone to PIH, send them home with epidermal growth factors to support the healing and repair process.
However, you must be able to read the client’s skin and take into account the type of treatment to customize a post-treatment plan specific to their needs. DNA damage to the skin cells, caused by UV exposure, hormonal changes, certain medications, and other health issues, result in the steady distribution of melanin. Since it is typically more stable and less sensitizing than HQ it’s a great alternative for those with sensitivities.
The goal is to maintain optimum health, or restore it to optimum health so it may properly control pigmentation. In this post, I’ll go over best practices for hashtag usage, photos, and making yourself more discoverable. Some phones have a square photo setting, but if you need to do some post editing, there are free tools available for resizing the image. Start to build a relationship with them by liking their photos as a way to introduce your brand. If not, you may have at least been debating setting up an account for no other reason than to promote how amazing your business is. In this two-part series I’ll cover a best practices, tips for gaining more followers, and how to keep followers engaged. In other words, these peptides inhibit muscle contraction, which is beneficial when correcting the appearance of mimic wrinkles, which may become deeper over time. It is one of the several neurotransmitters in the automatic nervous system that aids muscle contraction. In other words it decreases excessive neurotransmitter release and overproduction of catechomlomines, which are derived from tyrosine. Using the example above, this would be like you covering your ears while someone is talking to you.
This is a tri-peptide that targets neuromuscular activity to smooth existing lines and wrinkles, and prevent future ones from appearing. I like mixing a little Milk Mask or spot treating with Perfection Clay and using Rosemary Basil Mask everywhere else. She purchased, for the first time, Citrus Gel, Hyaluronic Serum and Ultra Hydration moisturizer. Sounds like your client is low in lipids or oil, so I recommend adding Grape Seed Hydrating Serum or Drops of Essence to her regimen.
I use a skin scrubber to remove enzymes and after that I do a Mandelic Arginine Peel then extractions, followed by a mask and a customize blend of serums. Our Peptide 38, Hyaluronic Serum, Antioxidant Complex Serum, AGE-lesswould all be nice options, especially for anti aging. We have so many choices in the moisturizer category, so choose the ones that best fit your client's needs. I agree with Shannon in the thought that you want all of them in individual sizes for retail. This was more from the back bar venue, as I wanted treatments that would impact the skin in a very positive way and make noticeable changes. My active participation with my company is the formulation of new ideas and systems, with scrutiny to not get caught up in the flavor of the month.
You may decide to use different competitor analysis templates or analyse a greater number of segments. Often times, this may be the most interesting section in the marketing plan because it serves as an overview of your income producing ideas and concepts. Digital was a bit of a mystery to me, and as a small business owner, I am grateful for the Business Plan and direction that came out of it for me. It is sort of a roadmap which now not most effective talks about the destination but in addition talks on how you can get there. This contains conducting a right kind market research and conducting a development analysis of the market and the shopper pursuits. To be mindful how the market works, the market should be broken down into smaller segments teams of equivalent buyers.
Posts like ‘BUY my book’ ‘Must Read’ 500- 5 star reviews.’ Then there are those direct messages you receive thirty seconds after you follow someone. If you are not sure about posting or responding to something take the time to think about it before you post or respond. We should always respect each other’s views or beliefs even if they are different from our own, especially if we have no idea what is behind those views.
Ads can be pricey so ask about specials or discounts and check the rates of large and small publications. I get ten gift bags from a dollar store and pens, candy, small notebooks, bookmarkers and other small items from Sam’s or BJ’s. I put a sign up on my table that says ‘Meet the Author.’ Believe it or not sometimes people just have no idea what you are doing there.
If someone ask you what the book is about hand them the book with the back cover up and invite them to read the synopsis. One of them was the host of a radio show, she invited me on her show and I sold dozens of books because of that appearance. Like any business venture (yes writing is a passion but publishing is a business) it will take research, investment, hard work and most importantly a great product to have any chance at success. There are a lot of company’s out there that will be happy to sell you an ISBN # but BOWKER is the International clearing house for these numbers so you might as well skip the middleman and get it from them.
If the publisher you are planning to use does not use one or both of these distributors, move on from that publisher. Some of them are very good companies that do exactly what they say they will do and some of them are very bad companies.
To break through these barriers, write a good book and make sure it is professionally edited. Example: Do not say I will appear on Oprah’s show and she will love my book unless you know for a fact you can make that happen.
When acne, aging, dehydration, and hyperpigmentation occur for different reasons in different skin types, these products simply can’t be expected to live up to their promises. They have to make these less active so that anyone can simply open the package and start using it without any sort of guidance by a skin care professional. Skin care is an emotionally driven purchase – most want to look better, younger, fast. What are the common skin challenges they have and what are their expectations for their skin? Too sparse of a display may convey these are the last few stragglers that couldn’t sell and too many of one item may seem like no one is buying it! Or you might group by theme, such as all green tea-based products or a special summer skin care regimen together. But older product that has clearly outlived its shelf life, particularly if it is changed in appearance will just psychologically cause the client to feel as if there is a problem.
We are in such a high-touch industry and clients want to see, touch, smell, and feel a product before they commit to buying. In other instances, you might offer a quick skin assessment then offer a customized system or educate clients on specific ingredients, what they do and why they may be effective for their particular skin. The Melanin Suppressant Solution brighten, while Seam Gems and Omega 6 EFA support the rebuild of healthy, strong cells. Using them after will allow for lifting of cells that still adhere, prompting the enzyme or acid to work harder and enhance the rejuvenation. After all dexterity in the treatment room is ultimately what will help set your practice apart. Send clients home with care instructions and some skin-building formulas like the Hyaluronic Serum, MVC Serum, and Daytime Defense SPF30. This combination works to safely prep the skin, deliver antioxidant support, inhibit melanin production, and stimulate collagen activity.
Following the enzymatic exfoliation, the Mandelic Arginine Peel will further prevent the formation of damaging radicals. Growth factors are essential to wound healing and the rebuilding process, and the Daytime Defense SPF30 will protect the beautiful work you just did. Progressive peelings and corrective facials are best to start with, and use extreme caution with microdermabrasion.
We offer a number of webinars, seminars at conferences, our 90 Day Live series, and in 2016 we’re also introducing our RA Symposium.
You might even consider adding an area of specialization, such as working with men or skin of color or oncology patients. You might consider traveling to a foreign destination, reading a book outside of your norm, shadowing another aesthetician who operates in a different area or who specializes in different modality than you, attending a different conference, the list goes on. That might be through meditation, yoga, being in nature, or simply reading a book – whatever it is that brings you bliss. There will be plenty of opportunities for learning new skills, strengthening your network, and you will most certainly be a part of a new experience (not to mention being surrounded by breathtaking nature). On top of it all, there is often a near endless list of parties and gatherings to attend over the course of the month.
Using the flavors of the season, you can give your clients a bit of holiday decadence, and indulge the skin and the senses…without the calories. At this point the cold and hot therapy come in with chilled ice globes gently rolled over the skin, followed by a hot compress wrapped around the face and neck. Getting a clear picture of what influences their skin tone is key, as the pigments in the RA Illuma Colour will blend with the individual’s tone to create a true color match. This process stimulates collagen production, however if too little or too much is produced, a scar will form.
In most cases it will require creating a treatment plan, one that involves several treatments and proper home care in between. Note this requires very specific training and caution is advised when combining with acids. Before they begin a painting, they prime the canvas, and once they’ve finished they seal it to preserve their masterpiece. Ingredient suggestions: bellis perennis flower, arbutin (L), kojic acid, and lactic acid (L).
I should note too, a peel should never be performed if you are not prepared to treat the complications of that peel. The proper pre- and post-care treatment will be essential to creating the best possible outcome and that will keep your clients coming back for more.
These, as you may know, produce melanin – an action that occurs in the granular layer. As excess melanin is produced, and dispersing of these pigments is interrupted, hyperpigmentation forms.
Keep in mind, though Instagram allows Facebook sharing, currently it’s only to personal accounts. This will ensure you keep your photo description short, clean and concise, while still benefitting from the search benefits that come with hashtags. If you can have someone else snap a photo of you and client, always opt for that over the selfie. Since freezing peptides suppress acetylcholine, they produce a similar effect as Botox and other dermal fillers. As one of our educators put it, this would be like you covering your mouth as you were speaking to someone else.
To help answer these and get a dialogue going we created a group on Facebook – the Rhonda Allison Educational Forum. As I searched for skin care to compliment the services and different skin types, I began to fill the gaps with my own formulas with the help of very astute chemists and formulators. The word about that video reached a very progressive show coordinator Ron Renee, and he invited me to teach a post class on the topic of skin peels.
It gives the plan and strategies which lend a hand drive the marketing process towards the desired outcomes.
The requests to, buy my book, like my page, follow my blog and don’t forget to favorite and share this message. You don’t want the ads to run sooner than two-weeks before the event but they may have to be ordered weeks in advance. No matter which publishing choice you make it will be difficult at times and will take time and patience but it will be so worth it. Amazon offers a KDP (Kindle Direct Program) a program that offers some marketing opportunities. Some of them are extremely choosy over what they accept for publication and others will print anything. And they may have even come back to you with their tale between their legs after having dismal results.
The way around this is through education, realizing that it is a huge disservice to not offer home care products to your clients, and understanding a few fundamentals of an effective retail display. This, of course, will allow you to determine which essential items, correctives and skin-nourishing products to keep on the shelf. Some of this will come through the treatment you just performed on their skin, but it is nice for them to be able to pick it up and try it.
Ancestry plays a major role in how the skin will respond to certain topicals and treatments.
You can do this with a simple email, a quick phone call, a handwritten note, sharing their posts on social media, or even attending community or industry events and conferences.
Finish with the Cucumber Spritz, Peptide Primer and RA Illumi Colour Natural Mineral Crème to send clients off with hydrated, radiant, and glowing skin. In the week following the treatment, clients may also use a retinal like the ChronoPeptide A or Salicylic Serum to continue the gentle exfoliation and rebuilding. The skin, much like a canvas, needs to be primed to stimulate the rejuvenation process and prepare the skin for what is to come. It is also ok to recommend Tylenol or Advil, if needed, and if there aren’t any allergies. This is a natural and necessary process as pigments give us skin color and also provide a unique defense system against UV radiation. Be sure clients are regularly exfoliating, boosting the skin’s strength with nutrient-rich and skin-building ingredients, and protecting it with a good mineral-based sun protection. This wonderful community has become a place not only for Q&A, but also for collaboration and sharing amongst aesthetic professionals.
At the end of day that is true in life in general, and one thing I know age does for us is it brings wisdom that allows us to work through any challenge that shows up. The saying if you build it, they will come has some real merit, and the passion was strong!
This was so early that very few would teach on this topic, let alone encourage aestheticians to do it.
You may include these additional points in the main part of your plan or you may wish to add them as appendices. These companies will fill your head with numbers that sound important but they are useless. If you are using a company to assist you with self-publishing they may offer to get the ISBN# for you. There are many other companies out there like this one and new ones are being started every day.
The secret to creating this plan is not how many ideas you have but how many connections you have and the action steps you are willing to take to improve your presence.
As a general guideline, have a few (usually three) of different groupings and categories when first getting started and build up as you know your client’s patterns and as your business expands.
Layering it with the MVC Serum and Hydra Complex Serum, will deepen the nourishing and strengthening of the skin, and infuse it with essential hydration. Following the peel or any resurfacing treatment, the skin needs to be rebuilt and brought back to optimal health with proper care. The term paramedical did not exist then, and now it is so commonplace to know this material and how to set parameters and use it appropriately within the boundaries of aesthetics.
If they persist and you have trouble ignoring the offensive posts you can hide them, disable notifications from that person or un-friend them. Deep discounts are offered to companies that buy multiple #’s so they may offer it to you for less or include it in their package. Have any contract looked at by a literary attorney, request author references and order a few books that the company published to check the quality. The members of the group are so positive and supportive and that is because of Kelly’s leadership. If your client’s skin is especially dry, you may also use the Infuse 7 for deeper hydration. Automatic cross posting and constant selling will leave people thinking you are lazy and unapproachable and they will keep scrolling.
Your post will not ever change their mind so stick to reality, discussion and healthy debate. Great, original content, regular engagement and proper use of hashtags will gain plenty of followers in no time.



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