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I often comment on how Google changes the detail behind its algorithms as many as 500 times  a year.  Despite the fact Google explain these changes as improvements they can be very confusing for many marketers. On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape. Regardless of the specific struggles hindering your content productivity, one thing that might help get you back on track is to take a look at examples of the amazing strides businesses are making with their content marketing programs. If you are in need of a little inspiration, our new e-book, 75 Examples to Spark Your Content Marketing Creativity, serves up some of the most exciting content efforts out there. Visual content platforms like Pinterest, Snapchat, and Instagram are more popular with consumers than ever – providing plenty of opportunities for brands to tell compelling stories and forge meaningful connections based on their mutual areas of interest. Supporting worthy causes through your content efforts humanizes your brand and can help demonstrate its commitment to the causes and issues about which your audience cares the most. Case in point: Whole Foods took visual marketing to a whole new level with its Do Something Reel Film Festival, a collection of provocative, character-driven films that focused on food and environmental issues – and inspired others to help make a difference. Empowering your fans and followers to show off their personalities in a brand-relevant way is a win-win – you gain a better understanding of their needs and interests, and they get a powerful, prominent platform for self-expression and creativity. Some of the most powerful content campaigns are those from brands that zig when everyone expects them to zag.
People typically have questions they need to have answered or concerns that need to be addressed before they make a purchasing decision.
Everyone loves a good story, but sometimes consumers just need to get down to business and find a workable solution for a specific problem. Case in point: To help demonstrate its technical authority and expertise, IBM has compiled a library of resources – a centralized location for analyst papers, education, training, case studies, data sheets, executive briefs, FAQs, systems red books, white papers, consultant reports, and just about any other technical documentation a site visitor might want.
Creating content in a new format or publishing it on a trendy but untested channel can be intimidating.


For more great examples from companies of all sizes and across various industries, download 75 Examples to Spark Your Content Marketing Creativity. If you know of an example that we might have missed, why not add it in the comments and tell us why it’s one of your personal favorites? Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Our state of the art manufacturing facility is equipped with the most advanced and efficient replication technology, silk screen and offset printers, and automated packaging equipment.
From long-run offset and on-demand printing to complete bindery and finishing, we have the experience and systems to provide cost-efficient cutting-edge solutions for your projects. We’ve built everything needed into a single, well-oiled machine that automatically picks packs and ships your orders so you can focus on your business.
We ended up needing a few more days on the front end of the project than expected, and CDI Media still over-delivered in terms of final delivery dates and freight costs. Boy did CDI Media make me look like a rock star…they (decision makers at PBS) loved the samples and were so impressed on the quick turn around time!
CDI Media saved us over 50% on our overall cost of goods and they don’t add-in hidden charges.
We saved $75,000 a year in shipping charges when we switched our fulfillment business to CDI Media. Should Consumer Brands Sell Direct to Consumers Online?  Should Consumer Brands Sell Direct to Consumers Online? With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.


It illustrates best practices for a wide range of tactics and formats – from content marketing mainstays like blogs and print magazines, to visual-centric social media platforms, to innovative multichannel experiences. To keep audiences on their toes, go beyond talking about the products and services you sell and, instead, focus on the stories of how those products impact the lives of your users. By supporting their research process, debunking commonly held myths, and clearing up confusion, your content can help steer them in your direction and help them feel more comfortable that they are making the right choice.
Visitors can choose from a range of challenges, get advice from behavioral experts who demystify the issue, and access a wide range of interactive tools to help them resolve the problem more effectively. Smart brands know that creating content that provides the answers or guidance consumers seek in the short term goes a long way toward establishing and maintaining brand loyalty over the long term. But, the potential rewards are huge – such as a powerful surge in brand awareness, search engine rankings, consumer engagement, and industry recognition – and can pay off in ongoing content efforts. Register by May 31 to attend Content Marketing World 2015, take advantage of early-bird savings ($500 off registration) and use code CMI100 to save more ($100). By telling emotionally powerful stories, like Independence Day, the brand brings out the humanity of technology in a rich, interactive way. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands.



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