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John LewisThe John Lewis 2014 Christmas ad was shared more than 200,000 times in its first 24 hours online.
It has not even aired on TV yet, but John Lewis' latest Christmas ad is already a huge sensation. The shift is dramatic: Until very recently, Facebook was simply not a destination for video. If early stats on the John Lewis Christmas ad are not enough to convince marketers of the power of Facebook video, last month researchers at Socialbakers found that content creators were migrating from YouTube to Facebook in droves.
YouTubea€™s share of the number of video posts has dwindled throughout 2014, while Facebooka€™s share is on an upward trajectory. Facebook has only a modest video advertising business, though,A having just launched its first video advertising product in December last year.A Facebook has repeatedly insisted that it wants to roll out autoplay video ads "deliberately slowly"A to get users used to the idea of them appearing in the News Feed, rather than overloading them with content from brands right away. But while video advertising makes up just a small chunk of the company's advertising revenue, organic video is key to building engagement on Facebook.
The overnight success of John Lewis' 2014 Christmas ad video looks as though it was largely due to Facebook.
Some of the biggest celebrities on the site are lifting viral videos created by others, sharing them with their fanbases, and then earning money on the clicks those views generate on links to their own work on iTunes or elsewhere. Even when the videos are ultimately deleted, they can rack up tens of millions of views within days a€” and make the thieves serious money in the process.
CEO Mark Zuckerberg revealed Facebook had passed a major milestone a€” "more than 4 billion daily video views,"A shooting up from 1 billion in September 2014. Meanwhile, accidental viral video stars can earn six-figure paydays from their unexpected stardom, with entire companies springing up in their wake.
As more and more video is consumed, Facebook needs to make its site an attractive platform for these content creators if it wants to stay relevant. Jay Lichtenberger is a full-time viral video creator, best known for his "scary snowman" YouTube videos.
FacebookA Jukin Media-owned video uploaded to Dane Cook's page has racked up more than 28 million views.It's impossible to quantify just how much copyrighted material is being shared on Facebook.
According to Mike Skogmo, director of communications at Jukin Media, "the scale is massive." And the perpetrators are some of the biggest accounts on the site. Rapper Ludacris has previously shared material belonging to Lichtenberger without permission with his 19 million fans. According to CrowdTangle, [a Gibson video] is the fifth most popular Facebook post of 2014 with nearly 86 millions views at time of publish. Celebrities like Gibson aren't just building a fanbase off other people's content a€” they're actively profiting from it. Jay LichtenbergerExamples supplied by Jay Lichtenberger of one of his videos stolen by singer Tyrese Gibson, actor Kevin Hart, and rapper Ludacris.Offenders can be persistent, and Facebook is apparently doing little about it.
Without meaningful punitive action taken against offenders, it's easy to see why they do it. If desired, they can then link out to ad-plastered external sites to cash in on this audience, although they can't monetise the stolen content directly on Facebook.
Content ID isn't perfect, of course, and has been abused on YouTube before to censor legitimate criticism. And Facebook already uses similar software provided by Audible Magic to police for infringing music content.
But it needs more than just metrics to attract the best content creators to the platform a€” it needs cold hard cash.

It is sometimes said that Facebook is "eating the Internet." Little-by-little, the social network is expanding onto its competitors' turf, so users have less and less reason to ever leave its ecosystem.
It's a tactic so effective that one study found that millions of Facebook users don't even realise they are using the internet while browsing Facebook.
Viral video creator Jay Lichtenberger told me that if that happens, he will be "extremely upset." And then? YouTube Comedy Week Curates The Best Of Indian Comedy Along With 35 New Exclusive Shows You are using an outdated browser. Here’s an absolutely hilarious mashup featuring the funny guys:The videos have been categorized under Bollywood LOL, #comedyweek – YouTube Exclusive, TV comedy, Regional comedy, Broken news, Mimicry, Comedy cocktail, Laughter ke boss, Comedy ka Power Dose and Mindless Manoranjan. Of the some 100,000 albums released last year, 17,000 of them sold only 1 copy; more than 81,000 albums sold under 100 copies. Of course, the reason for significant single-growth and slowed-album sales is due in part to iTunes hawking every song as a single for 99 cents. Garland's story serves as an indicator of just how difficult it is to figure out the influence of an artist through his or her FFF number.
Garland and Silverman pointed out that Pandora is now the most popular Internet radio service, with a 52% market share, close to 60 million registered users, and more than 1 billion stations. At Business Insidera€™s IGNITION event last week, Business Insider CEO Henry Blodget detailed the future of the digital landscape, pointing out some important trends. Based on data from a Sandvine report charted for us by BI Intelligence, Facebook and YouTube accounted for nearly 40% of all mobile web traffic in North America in September.
It is always a huge annual event in the UK a€” the retailer treats it like a Super Bowl commercial a€” but this year's tale of a boy arranging a mail-order love match for his toy penguin friend has gone bigger online than any of John Lewis' previous festive efforts on their first day.
Friday, just over 24 hours after John Lewis unleashed its latest holiday campaign on the internet, the video had been shared 202,953 times across social media, according to data from the social video marketing company Unruly.
But even so, that still means 40% of John Lewis' views are now on Facebook, when last year there was none.
If someone shares a video, it's a sign of endorsement a€” something they would be proud to be associated with (even if a video is criticized in its comments, the fact a video has elicited some sort of emotional response is still a bonus for a marketer), rather than something to passively view. The more time users spend on the platform, the more valuable those users are to advertisers. The social network also has a serious problem with copyright infringement,A and rights holders say the company is doing little to stop it. When Jared Frank made an estimated $250,000 from a video of him being accidentally kicked in the head by train driver, for example, he was being represented by Jukin Media a€” a viral video licensing agency that has dozens of employees around the world. I spoke to him in October 2014 for the Daily Dot, when he told me that copyright infringement on Facebook is "out of control." In the intervening six months, video views on Facebook have quadrupled a€” but when it comes to intellectual property theft, he says nothing has changed.
But illegally uploaded videos routinely clock up tens of millions of views, and hundreds of thousands of shares.
The Verge's Chris Plante has previously written about the singer, who is "lifting the internet's most viral videos for fame and fortune" a€” and amassing a 25-million-strong following on Facebook in the process. The video is watermarked with the logo for ABC's America's Funniest Home Videos, but the footage is hosted on Gibson's Facebook Page. And while it's easy to be dismissive about the theft of viral videos, for the likes of Lichtenberger and and Skogmo, these are their livelihoods.
Lichtenberger told me about how he has reported some pages for copyright infringement more than a dozen times: individual videos are deleted quickly, but the pages themselves stay up.
But it is currently the only viable way to effectively police global communities like YouTube (or Facebook) for infringement.

But this doesn't currently extend beyond music, leaving content creators like Lichtenberger vulnerable. In an effort to encourage media organisations to publish their articles natively to the site (rather than linking out to them), Facebook is offering a select pilot group of publishers the opportunity to earn advertising revenues by doing so.
To do this, it needs to get competitive a€” and this means sharing ad revenues from video uploaders and content creators.
These hilarious videos are also being promoted by YouTube on it’s Facebook and Twitter pages. In fact, just 1,300 albums sold over 10,000 copies, an astonishing figure given that these numbers combine physical and digital album sales.
For example, Garland tells the story of how when Susan Boyle's performance first blew up, a friend of his added the YouTube star to his Facebook profile.
For example, more than a quarter of all internet traffic now comes from smartphones and tablets a€” and two big internet properties are responsible for a huge amount of that traffic.
Facebook accounted for 19% of that aggregate mobile traffic, YouTube was close behind with 18%, and the third largest share belonged to a€?general web traffica€? through web browsers, at 11%. Stats show Facebook has stolen 40% of the online audience for the video, which would previously have belonged entirely to YouTube. Friday, the Facebook video had been shared 156,063 times, while the YouTube video had been shared just 46,890 times. YouTube stars like Zoella are landing book deals and making enough to buy mansions, and even lesser-known videobloggers can comfortably make enough from advert revenues to make it a full-time job. Skogmo pointed me towards comedian Dane Cook, who has been sharing Jukin Media's content without permission among his 4.5 million fans.
When there's a match, the offending content can be automatically taken down, should the rights holder desire. But if introduced without Content ID that extends beyond music, that opens the door to unscrupulous celebrities and copyright thieves directly profiting off the work of others. With most of the comedians active on Twitter hashtag #commedyweek is creating decent buzz.Planning on a larger frame to make YouTube as the one-stop destination for entertainment, the Comedy Week launch brought some insights on the state of comedy viewing in India. Even if you aren't a player in the industry and only an avid music listener, the figures that Silverman and Garland culled will surely surprise you. Garland showed through a series of charts how Twitter and especially Facebook are ballooning in popularity for artists like Lady Gaga, while once popular Myspace's numbers are stymied.
As BI Intelligencea€™s Mark Hoelzel points out, ads make up a big percentage of Facebooka€™s and YouTubea€™s mobile traffic, since autoplay video ads increase the mobile data demands on those social networks. Alternatively, it can be left up, and ads placed against it a€” so the rights holder can profit off the audience of the uploader.
And actual numbers could be larger as these numbers do not reflect the mobile viewers.YouTube Comedy Week is in line with the improved infrastructure in the country, growth in consumption devices, and growing demand for exclusive content. YouTube has launched the Comedy Week in India marking 400 hours of best comedy content and 35 new exclusive shows on the video sharing platform, reports Best Media Info.

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