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Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations.  Google announced in an earnings report that 40% of YouTube views are via a mobile device – adding to its exposure as the second largest search engine.
I enjoyed the Instagram book, and had discovered this review copy at NetGalley with an anticipation to be “in vogue” when it comes to YouTube.
People should comment on a video, not just watch a message.  Ultimately YouTube Marketing Power offers enough variety of tips for any business to find an innovation to apply. For making the most of YouTube, you’ll want to read about customizing your YouTube channel. Miles covers the details to setting up a channel and offers good engagement-building suggestions such as hosting contests. There are highlights of successful YouTube examples among businesses and individuals, such as Mindy McNight of the Cute Girls Hairstyles, actress Rosanna Pansino, and even Potter’s House, better known as the house of worship from famed minister T.D. A good read when researching a way to update social media plans, YouTube Marketing Power will organize your digital effort to connect with customer visually.
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YouTube marketing has become a task on the top of many priority lists for companies this past year.
So logically if you put a video on a website, the natural next step is to put that video onto a company YouTube page. YouTube still doesn’t have the greatest analytics data options, but they do have a few that you should take advantage of when trying to analyze your YouTube efforts. As you can see, this is an overview page that offers quick data regarding how your page was found by visitors, demographics, your top 10 videos, engagement, and performance including views and estimated time someone watches your videos.
Of course, there are quite a few other features on the left hand side that are important to watch. Below explains the most important metrics to use for YouTube marketing success and why and how you can use them to your advantage.
This metric will give you an aggregated number that refers to the total time that the video has been played. When you click Playback Location, you get metrics that tell you where your video was viewed. This hasn’t always been a “top metric, but with the latest Google changes and the way the search space is changing sharing it has become crucial. Who subscribes to your company YouTube page is key because this will help you increase page views, time watched, and other metrics.
For more information, visit the YouTube Analytics Support page that explains how everything works and why.
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There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. If you’ve already established that having a YouTube presence is a good idea and have set up your own YouTube channel, then taking the time to understand how people engage with your content from your channel is a must.
Content quality is, of course, a large contributing factor to the success of your channel and your video marketing.
Keep your videos in line with your keywords: On top of helping your audience know they’ve found a channel that they can relate to, it’s an important aspect of your video SEO.


Don’t try to make all your videos “viral”: Just because you can funnel traffic to your YouTube channel via other video websites. Don’t let viewer numbers be the only metric you use to gauge success: User engagement is a key metric you don’t want to forget.
Don’t put your most popular content at the top: Although it’s tempting to do so, you should avoid putting your prime content at the top of your YouTube channel because it only serves to highlight the videos with lower hits below. Content is always the most important factor in any video marketing campaign, getting your content in front of as many people as possible is essential to success. Jon Mowat is a former Documentary Filmmaker for the BBC and Managing Director of Hurricane Media, a video production and marketing company based in Bristol, England.
One of the best ways to use YouTube for video marketing is to review your product or service and to provide the details that people need to know about your product.
YouTube videos are great for marketing because they allow you to post testimonials of people that have used your products or services.
One of the best ways to use YouTube video marketing for your business includes making videos of your business products as they launch. These are just some of the ways you can use YouTube for video marketing and to market your business online to get more sales and people interested in your business. This is mentioned in the book, almost with a brute force, post-everywhere tone that can seem to emphasize tactics over meaningful strategy.
There are unique applications to help organize things such as creating links with other platforms. Jakes.  These examples may be different than entrepreneurs who typically appear on Shark Tank, but the usage is examined in a question and answer format that should yield a few ideas that you can make your own. Small business owners, solo entrepreneurs and even corporate managers will be in style this season if they incorporate tips from this book.
He is the Founder of Zimana, a consultancy providing strategic analysis to small and medium sized businesses that rely on web analytics data.
Videos are easier to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educational and informative videos. This is not only great so you can see which videos are getting the most watch time and therefore succeeding, but it can help you to use this number in relation to conversions. Typically, this will be either through YouTube versus when you or someone else embedded the video onto another webpage.
This feature will show you the number of shares based on each of the major social media networks including Facebook, Twitter, and Google+. You will get data on how many subscribers you’ve gained as well as how many you’ve lost if you use the compare metric function, and YouTube can even identify which videos are helping you gain these subscribers. The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates.
The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO.
But it’s not the only thing you need to think about — channel structure is also critical. Make sure you integrate your channel with any advertisements you run and regularly sit down to strategize and define the demographics you’re trying to engage. For example, your goals could focus on increased Click through Rate (CTR) or new subscribers rather than view count.
Your list shouldn’t be ordered by popularity but by what you think your YouTube audience wants to see. People browsing content via your YouTube channel often are looking for something specific; so separate your consumer videos from the corporate ones. When you subscribe to our email updates, you understand and agree that Marketo will send you email invites and updates, ranging from events, webinars, new content, and more, based on your settings. Both private individuals and large production companies have used YouTube to grow audiences.  YouTube might be one of the best ways you can market your business online.


You can show your audience how the product or the service is going to benefit them as a customer.
If people can hear other talking about your product or service in a positive way they may want to learn more about your business and may be more tempted to buy what you’re offering. For example, your product may have a lot of technological features that people may not understand. A new product can create excitement for the buyer and you want to reach as many people as possible.
In a few short years it has become to develop into an essential tool for both users and brands. But the suggestion supports Miles’ viewpoint that businesses underutilize engagement to derive real value from YouTube. The chapter that notes analytics rightly displays how strategic Google Analytics links to YouTube views can be. In other words, if funny and witty videos work for your business you might have more luck, but just about any company can make a video work for a website. In the screenshot below, you’ll see that the timeframe has been adjusted (here it was merely because this was a test, but this could be helpful for your own comparisons). This is always interesting because it helps make sure that your videos are being viewed where you intended, but better yet you might find surprising results that will actually change your strategy. Knowing this information can help you ensure that you’re only producing the videos that will help you earn subscribers. Other important reasons include: that YouTube is the biggest player in Video Marketing, and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Ask and AOL combined!) These reasons illustrate that more and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. Videos that are poorly titled or a channel that is inconsistent may mean that a user’s first visit is also their last. There’s a time and a place for a viral marketing video and it’s important to choose wisely and get your video format correct. The famous video site is the third most visited website on the Internet, behind Google and Facebook and is viewed by millions of people each year. You can highlight the various features of the product or service and in general, provide more in depth information than a simple article can because the customer can see the product and learn about your service directly from you.
A good video can highlight all the features of the new product and create the excitement you need as a business to sell that product.
In fact establishing connections across social media is a consistent theme in Miles’ recommendations. A channel that delivers well thought out content, titles and descriptions is far more likely to do well than a poorly structured channel. Here’s a couple of easy ways you can start using YouTube’s platform to market your business and get more traffic and sales on your website or blog. Videos end up engaging the viewer more than simple articles do so they are very effective marketing tools for new products or services that you have. If someone knows how a product is going to benefit them and how they can use the product in their own life they will be more tempted to buy the item. This is one of the best ways to use YouTube for video marketing as testimonials are important to your business. If you are known as a company that helps customers and explains your products well, the buyer may be more willing to purchase from you again.
A video is a big selling tool for your new product and web users tend to expect videos now about products they may be interested in buying. A guide video provides customer service to people that are thinking about buying from you or have bought from you in the past and need help understanding their product or your service better.



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