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If you do not yet have any sort of video marketing strategy, it is well past time you began.
While most YouTube channels will use a variety of tactics to connect with their viewers, they always hit on one which best suits their style. It’s simple, it’s funny, it’s destroying expensive consumer goods…it’s a perfect YouTube marketing video for an entertaining channel! Taking a closer look at their channel’s videos will let you see that they have videos which are in more of an informative style, which we’ll look at below. These types of channels may seem very similar to the above type, but there’s a difference that’s subtle. For those who don’t know, Canadian Tire is a box store from my native land that is much like Home Depot.
All three of the video marketing styles above have one thing in common: They all seek to add value to the life of the viewer.
Creating videos that are shareable on social media, and engaging enough to get people to subscribe to your channel and stay connected to your brand, is possible. They ask for their fans to comment on what they should blend next in the description for each video.
They actually listen to their fans and blend items they suggest, while also interacting with other YouTube channels.
Each one of these tactics helps them to build their following as Youtube users like to feel as if they’re ‘part of the team.’ This camaraderie has done wonders to build YouTube channels for famous YouTube users like Epic Meal Time, Philip De Franco, and Jenna Marbles.
Filed Under: Social Media Tagged With: build youtube channel, youtube marketing, youtube social mediaLoved this article? You have the right idea, Gazmir – in the end, if you want to succeed on YouTube, you have to put in WORK. Learn how to rank in the first spot of Google and master other traffic sources to monetize your traffic! The list on the left shows some of your channel subscriptions if you go into see all subscriptions you can pin up to 10 channels to the top of your YouTube home page. Another interesting feature is social network connections, if you’ve connected your Facebook, twitter, Google+ or Myspace (do people still use that) accounts you can see a feed of recent video activity and send and receive updates whenever you or your friends upload, favourite, like or comment on a video. It all looks pretty cool, bringing a really social aspect to youtube, I now also have another way to spam all my friends with the stuff I like! This entry was posted in Social Media and tagged 2011 youtube layout, new youtube layout, youtube, youtube layout on December 6, 2011 by Sara. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.
Owen will explore how to put together a smart YouTube plan and how to monetize your YouTube videos. You’ll discover the importance of video today, as well as the biggest mistakes marketers make with YouTube. Listen as Owen Hemsath shares what marketers need to know about planning YouTube marketing success. Share your feedback, read the show notes and get the links mentioned in this episode below.
When Owen began making videos for his ecommerce website and started making money, he realized he could be more successful helping other business owners leverage YouTube than he could doing his own product demos. He currently spends 60% of his time working with clients in a group setting and 40% of his time acting as manager for bigger channels that are looking to connect with brands and monetize. Owen believes that because relationships can be formed through digital communication and social media these days, the value we place on face-to-face interaction has been minimized. Video brings that face-to-face interaction to everyone, since people can use video to develop a one-way relationship with their viewers. He shares that this type of interaction can take place on YouTube, Snapchat, Facebook video, the live-streaming apps (Meerkat, Periscope and Blab), Twitter and Instagram video. Listen to the show to hear Owen’s thoughts on why people are turning to video, movie comparisons to YouTube and predictions for the future. The first thing Owen cautions against is using YouTube as a compilation channel, a holding ground for every video you’ve ever made.
The second thing Owen calls out is violations of what he refers to as the 3 Ps: Platform, Purpose and People.
Marketers often violate the Platform when they repurpose their non-YouTube video content (Google hangouts, Meerkat videos or portrait videos) for YouTube. Listen to the show to discover why the level of polish of a video is different for everybody. Listen to the show to hear how long a YouTube video should be, as well as Owen’s summary of a high-level strategy.
Owen believes that the point of being on YouTube is to carve out a very specific audience that you can serve through the video medium. He says that rather than trying to build a huge channel with millions of views and subscribers, marketers should create a funnel that takes viewers from their video to a clickable link that leads to an opt-in or product for sale.
Using the Net Promoter Score* (NPS) method to measure user satisfaction, YouTube is the social website most likely to be recommended by its users (50%), followed by Facebook (36%) and group-buying site Groupon (33%). Meanwhile, Twitter users are less likely (11%) to recommend that site than are users of LinkedIn (30%) or Craigslist (29%). Below, other findings from the Netpop Research study, Social Animals: Who's Sharing What and Why Online.


Facebook is still the most popular social site: 73% of surveyed US broadband users say they have used the site in the previous 30 days, while nearly one-half (49%) have used YouTube.
Roughly one-third (34%) of broadband users say they've used Craigslist in the previous 30 days, while 14% have used Twitter.
Looking for real, hard data that can help you match social media tools and tactics to your marketing goals?
Gen-Y adults are the most active social media users: 82% of adults age 18-34 contribute content. Broadband users contribute various types of content to social sites, most often sending or forwarding emails (46%) and posting to social networking sites (39%).
About the data: Findings are from the Netpop Research survey conducted among 1,253 US broadband users age 13+, Jan 1-13, 2011. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more!
Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads.
Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way.
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Social media has become one of the the best ways to market your business online – when used wisely and in conjunction with other media. YouTube is a free, advertisement-based service that allows people and businesses to upload videos of themselves, their issues, and their products.
YouTube isn’t always free, and comes with pay options that can maximize reaching subscribers. Sign up for a free account if a brand channel or partner channel isn’t feasible, and start uploading videos. For instance, one investment team of two people put up a channel regarding their investments, but every so often they put on entertaining videos of the two of them cooking some of their favorite recipes. Many experts suggest purchasing the relatively inexpensive YouTube Ads that go by keyword bids and are pay-per-click.
There are a couple of guidelines to follow to avoid irritating the audience and turning them off. There are some good tools out there for YouTube that will help keep track of subscribers, favorite videos, and other vital statistics for the site. Ultimately, YouTube is a great tool for featuring a business or service to a wide-variety of potential consumers. Not only is YouTube itself a social media platform, with the active comments sections sparking communities, but videos themselves are incredibly sharable over Facebook and Twitter.
This guide will look to help you build a channel which is sharable on social media sites, vastly expanding your brand reach, while also being able to build a social following of its own on YouTube. Finding your style of YouTube video marketing is an essential aspect of starting your YouTube marketing channel.
They can reach a wide audience, inspire some virality, and bring in people who wouldn’t ordinarily be interested in your product.
Their ‘Will it Blend?’ campaign is legendary in the video marketing world, and for good reason. You don’t even notice that it’s really an advertisement for blenders, you’re too busy having a laugh.
However, their bread and butter, or the spoonful of sugar that helps their message go down, is the “Will it Blend?” series.
They keep it intimate with a host speaking to the viewers, and they give great information.
This helps them bring in people who aren’t looking for their products, but instead are looking for advice. An educational video marketing channel doesn’t work so hard to push their own products, instead they push knowledge. Their video strategy takes education to a whole new level, and speaks to their wide product range. You need to find a niche that fits your brand from above, and work to stay useful to your viewers.
The comment section below each video is a chance for you to get your audience talking, and to interact with them regularly.
Using the same tactics that these famous Youtube channels used on their rise to stardom will work just as well for your YouTube marketing channel. You can find him there every Friday writing about the latest YouTube marketing tactics, Twitter trends, Instagram hits, and all other things digital marketing related.
Vimeo can be used for social media marketing, but it doesn’t have the same pull as YouTube.


It’s designed to help busy marketers and business owners discover what works with social media marketing. For instance, you may have a couple of Q&A videos with your staff, an old commercial and some home video of the company picnic. Instead they use screen captures, PowerPoint and typography to answer questions from TubeBuddy software users. Owen shares that a lot of YouTubers sell to their subscribers or a non-subscriber base through both in-display ads and pre-roll ads.
The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways. Promoters (score 9-10) are loyal enthusiasts who buy and refer others, fueling growth, while Detractors (score 0-6) are unhappy customers who can damage a brand and impede growth via negative word-of-mouth.
Sites like Twitter, Facebook, LinkedIn, and YouTube have all come to the forefront of outreach to the general public. Among these millions of videos, there are many of products and services – businesses that reach out to subscribers to connect with them, entertain them, and also to sell their services. Because of this, there are terms of service that have to be followed, and should be followed. Because they use humor, demonstrate that they’re just average guys who make good investment decisions (by showing off a very nice kitchen with state-of-the-art equipment), they have gained trust with their viewers, and their business will demonstrate just that.
However, if the budget does not allow for purchasing YouTube Ads, then it’s time to use other strategies. Make sure that adding friends with YouTube is not done through spamming in great quantities – to many spam reports will get the account frozen.
YouTube insights will help gather information on what works best, and what isn’t working at all. The best examples always have a frank approach to their products, frequently call in an expert, and have a much more intimate feel than a TV commercial. They clearly show the value of the items, and make people think about how they need them and how they can use them personally. Your ability to keep them talking will determine if you have regular viewers who come back to watch your videos, and if you actually succeed at YouTube as a social media channel. Submit a Guest Post, get traffic and SEO benefits from Stream SEO by reading the guidelines here. Youtube is a channel still underutilized by a lot of people and creating a comprehensive guide like this tying in social media marketing is super helpful. Both options are 10-second ads that appear in front of the video that’s queued for viewing. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
The really creative efforts on those sites, especially YouTube, can draw in hundreds of thousands of subscribers – but sometimes just a few hundred will do – if they are quality followers and subscribers.
The site does not allow for anything pornographic, graphic violence, racism, and other violations. For example, a Yoga business may want to post videos on poses and breathing techniques, or meditation videos for relaxation.
Comments, likes, most-watched, and other info can help sort out what makes the channel great, and what’s going to get those sales going. Following these guidelines will help anyone get started with their YouTube channel, and use social media to their best advantage. You might make 10 videos that are all designed to build a list, and then 20 videos that are designed to get new subscribers. Of course, a business that wants to stay in business would never dream of posting something like that – this is just to give an idea of what the YouTube culture is like and should be, ideally.
A real estate agent, on the other hand, may want to post videos on home and garden tips, or videos on the beauty of their market neighborhoods.
If people are entertained by the content, they will subscribe, and they will share the videos with others. Another tool that might be worth looking at is Twenty Feet, which does very much the same thing, but for more than just YouTube – Facebook, Twitter, Google Analytics, MySpace, and bit.ly are all included. Relevant, entertaining content is the key here – if quality videos aren’t loaded, people will not subscribe.
Have variety, fun, and demonstrate expertise in the area of the business that is being sold. To create a video, you have to spend a huge time creating and editing and you must have a computer with high specs to run video editing softwares properly. But, if you work hard and keep publishing good and interesting videos everyday, after one year or two, you will start earning a significant amount of money and make a living from YouTube.




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