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Author: admin | Category: Tattooing | 05.06.2014

The 2010 New Jersey State Police Gang Survey Publication and Website projects, “The Truth About Gangs in the Garden State,” each received Awards of Excellence from the 2012 University and College Designers Association 42nd Annual Design Competition. Newly-minted graduate Samantha Mola (PhilaU GDC, 2012) continues the recent streak of good fortune by adding to the Awards and Recognition of the class of 2012, as she was recognized for her outstanding work by the very prestigious 2012 Adobe Design Achievement Awards. Recent grad, Carly DiBona (PhilaU GDC, 2012), was included in the Student Web Design Competition, “Above the Fold” for her Capstone project “Passport to Indulgence,” an original website designed to inform travelers of the best food all around Europe.
Adjunct Professor, Steve DeCusatis, had two logos included on LetterCult Custom Letters Best of 2011 feature. An experimental typeface designed by Christina Lanzisero (PhilaU GDC, 2012) is featured in the book Mastering Type: The Essential Guide to Typography for Print and Web Design by Denise Bosler and published by HOW Books. Adjunct Professor, Steve DeCusatis, had six logos selected and included in Mastering Type by HOW books. Adjunct Professor, Mario Zucca, recently had a series of Moleskine drawings selected for the upcoming American Illustration annual. The Philadelphia University Graphic Design Communication program was recenty featured in the February, 2012 issue of the international Graphic Design publication, Novum: World of Graphic Design Magazine.
What began as an information gathering and research field trip at the beginning of the semester to Masonville Cove Environmental Education Center in Baltimore, MD—our industry-sponsored client for the Fall 2013 semester—culminated in senior-year Graphic Design Communication students presenting the results of their impressive work to representatives from Masonville Cove.
Quite a good time was had by all at the President’s New York Alumni Reception held November 14, 2013 at the lovely James Burden Mansion on the Upper East Side of Manhattan. Princeton University held it’s fifth annual Graphic Design Conference on Saturday, October 12, 2013 at the McCormick Art Museum. On a recent Friday the entire senior-year Graphic Design Communication class—along with three faculty members—took a field-trip to Baltimore, MD to meet with representatives of the Masonville Cove Environmental Education Center, our industry-sponsored client for the Fall 2013 semester. The senior-year students are enrolled in GRAPH 401. This just in from alum Bob Cassella (PhilaU GDC, 2009), Art Director at Masterminds in Philadelphia: I recently had a fun opportunity to work with The Art Directors Club on a promotional Facebook app.


Philadelphia University welcomed the influential Spanish Master, Manuel Estrada to the DEC Center Forum for a very special presentation and lecture on September 26, 2013.
Based on the old adage, “Those who can, do; Those who can’t, teach,” AIGA Philadelphia set out to disprove that theory. Associate Professor, Maribeth Kradel-Weitzel has been named one of only eleven recipients of the prestigious 2013 Sappi: Ideas That Matter grant.
Client work in the form of custom type lettering was produced for HERE, a USA-made snowboard company, and CHAD, a lingerie designer. The format was a“poster session,” which was open to the public and we were very pleased to see many students, administrators and, of course, the clients in attendance. The Graphic Design program made a strong showing and then we had a great time continuing the dialogue afterwards.
Designers including Gail Anderson, Erika Tarte, Alicia Cheng and Sarah Gephart, and Andy Chen all presented their personal narratives as professional designers. She currently teaches at the School of Visual Arts in New York City, and had worked at Rolling Stone Magazine for 15 years as well as being a creative director for SpotCo (she even designed the 150th anniversary of the Emancipation Proclamation postage stamp!) Gail presented her work in a very entertaining and comical way, and shared some of her student’s work from SVA.
The Creative Producer for ADC, Zack Kinslow, used to work with me at Masterminds as a Copywriter. It was a significant evening of exploration of this seminal designer’s profound career, as he visited the United States in conjunction with the? retrospective exhibition, “Estrada: Sailing Through Design” which was on display at the AIGA National Design Center from mid-July through mid-October 2013. This exhibition is a survey of some beautiful—and often award-winning—work produced by those who can teach, talented professors from the Philadelphia area who have dedicated their lives to training the future generation of creatives while their own work remains at the top of their fields. This piece was informed by work done this past summer painting on Campobello, NB’s rocky coast. Throughout my work, I try to generate visually pleasing color combinations, and at the same time try something unexpected.


Shout out to Rosemary Kelly and Sam Gensburg for scouting our location and a special shout out to our friends at PhilaU Alumni Relations for all that they do. I grabbed two of my friends from school—Juniors Lindsay Birch and Jessica Eversmeyer—and we all took a road trip to Princeton, NJ to attend the Conference.
Her advice was exceptional to the students and young professionals in the audience and one part that stuck in my mind was “When you get stuck, just walk away for a while, do something else, and then come back. So, it was kind of like a mini reunion when he got in touch with us to work together on this project. A group of PhilaU students and faculty took a field trip to New York to see and experience the exhibition in person, prior to Estrada’s visit to PhilaU.
Including work by Associate Professor Maribeth Kradel-Weitzel, Adjunct Professor Steve DeCusatis, and Program Director and Associate Professor Frank Baseman. Kradel-Weitzel will be working closely with the Philadelphia based non-profit organization, Fresh Artists, to create a multi-faceted suite of materials that will further that organization’s goals.
The concept was simple—ADC wanted an app to live on their Facebook page that would reveal a promo code after users filled out a short form. Students could then use that code on the ADC site to get 50% off a new membership and share the offer with their friends.
Our goal was to make something that young creatives would consider worth sharing with their classmates and friends—and maybe buy a few beers with the money they all saved.




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