10 ways to market your business for free,market research video production numbers,top market research companies 2015 - PDF 2016

16.02.2016
As a Virtual Assistant and small business owner, I’ve needed to be creative with my marketing.  I don’t have a huge budget, time or resources to splash out on costly marketing initiatives.
During a busy year for my business I mistakenly told myself I was ‘too busy to market or be out networking’.  This was a huge mistake and one I won’t make again.
If someone has done a good job for me, I’m more than happy to refer them to family, friends and colleagues. Ensure your website is up to date and looking tickety boo.  Make your website a priority – the majority of people who meet you or find you online will check out your website, if it’s not up to scratch, they’ll quickly move on. Create a website which is visually appealing and easy to navigate.  Don’t be tempted to include too many bells and whistles, these are distracting and confusing to the reader. Keep your website current by regularly updating content and be sure to incorporate keywords that your prospects will most likely use when searching for your products and services. Following on from your website, blogging consistently is perfect for updating content on a regular basis.  It also provides you with the means to show your expertise and be helpful to your community.
Place social media sharing buttons at the end of your blog posts, so your readers can share your content too. It goes without saying that using social media should play a part in your marketing activities.  Find the right platform for you and one in which your prospects hang out. Have clear goals and objectives to your social media plan.  What results are you expecting?  How will you measure them? Offering to write a guest blog post to another blogger who complements your products or services is an excellent opportunity to take your expertise and share it with others.  Guest blogging is also a great way to establish yourself as an expert in your market, build relationships with other bloggers and widen your community. Video engages your customer and sets you apart from the competition so says a recent survey by Animoto.  Take a look at their infographic with some interesting statistics.


Video has been on my to do list for a while now and I added it to my vision board – embrace video!
Successful forum marketing means finding the right community for you.  Look for popular forums in your niche with an active community and one, which is not overrun by spam.
One forum I’ve been a member of for a while now is Fizzle marketed as Honest Online Biz Training with Corbett Barr, Chase Reeves and Caleb Wojcik. These ten, creative marketing strategies will help you to build relationships and engage with your prospective customers.  It’s not just about the money, it’s about the time and effort you put into it. I’m your Virtual Support Professional offering Online launch support and harnessing the power of WordPress to create beautiful, functional and mobile responsive websites.
The truth is, event marketing is very good at helping companies gain attention and grow business (that’s why the big guys run events), but it doesn’t have to be expensive. Here are five concrete ways you can put on events to market your business while minimising costs. Finding a place to put on your event is typically the most expensive part of event marketing.  It can also be time consuming, contracts can be inflexible (meaning you risk losing money if it doesn’t turn out as well as expected) and in cities like London the cost per square foot or minimum spends can be very pricey! Take a look at which bigger companies might want to get in front of your customers, and if they have a complimentary offering, approach them to see if you can run the event at their space. You should therefore draw up a shortlist of people you’d like to be at your event, and reach out to them individually to invite them as a special guest or a speaker, depending on the type of event you’re running.
The likelihood is not everyone will make it, but you should pick up a few advocates who will spread the word about your event before it takes place. If you make a good impression on the day, they could well rave about it to their networks afterwards, too.


For you it’s a great way to get your company name in front of these influencers (and have them share it with their followers); for them it’s another exclusive event they’ve attended, reinforcing their image and reputation as an influencer. It makes sense to ensure your event can easily be found by those who might want to go, and rather than always having to chase the crowd, event discovery platforms actually bring people to you! Assuming you’ve been successful in promoting your event, you also need to deliver a killer onsite experience that reflects well on your business or product.
Professional help can stack up pretty quickly, so why not turn to those you trust the most – your friends and family!  Ask them to volunteer for the event, maybe in exchange for a few drinks after it’s ended or another (non-expensive) gesture of thanks. They’ll know how important it is for you and do a great job, and it leaves you free to concentrate on the important tasks of networking with influencers, telling your story and listening to customers. Unfortunately, only half (or less) of those who confirm might actually turn up, and so you could be overspending on venue space, food and drinks. To avoid this scenario, consider charging people up front, but with the promise of refunding their deposit if they turn up.  This way you’ll not be out of pocket if someone can’t make it, and you’ll only get people signed up that genuinely intend to be there.
You may even want to charge full-stop, because people generally place a higher value on things they’ve had to pay for, so their perception of your event (and business) may be higher if you ask for payment to attend, and you can use that revenue to invest in a truly memorable experience. In today’s environment of restrained finances, savvy business women must know how to market and grow their business with little to no financial expenditures.



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