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23.09.2014
Between August and November, the trade marketing office of Brazilian consumer-goods industries generally go through the planning period for the following year’s budget. This article is particularly directed to all those trade marketing managers who at this moment are pouring their efforts into mounting the business plan that will enter into next year’s budget. During the budget period, apart from very few hours sleep and all the stress among senior trade marketing managers, it is common to see these professionals accumulating the difficult task of disputing funding for its area with that of marketing (communication) and with sales (the so-called commercial funding). The absence of this type of pre-alignment creates situations in which the salespeople cannot manage to implement a large number of promotions, competitions and initiatives alongside the direct and indirect channels of distribution. We would like to make a contribution for trade marketing managers by presenting the 10 steps to a very successful trade marketing plan. Group together all the ideas and good practices sent by Sales, Trade, and Trade and Shopper marketing agencies. Try to score the value of the opportunities, quantifying the financial gains from a “macro” vision. In this step, try to quantify the creation of value (worth) of each action, in other words, the capacity to bring additional profit in a determined period – generally 12 months. The aim is to avoid the trade marketing manager using just his personal opinion to evaluate the actions and, thereby, becoming susceptible to being taken by colleagues as someone who is subject to predilection and whim.
The use of four analytical requisites, with weightings defined by the top management of the company, will facilitate the job in hand for trade.
The tactical plan is a detailing of the actions that have been previously selected to make up the final plan.
It is important to understand that in trade marketing there are some standardized actions that serve all clients and others which must be customized for just one client or channel.
Actions with low scores should be excluded from the plan to be presented to the board of directors, and knowing how to calculate the ROI (Return on Investment) on trade marketing will greatly help the manager to prioritize these.
Finally, the last step must be to present the points of attention or warning about organizations or factors that could represent a risk to the plan. Twitter"Acompanhe nossa entrevista (Toolbox, McKinsey, + outras) sobre como fazer produtos premium "decolarem" no varejo. A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government. Ontario students, that want a summer job they love, will have a chance to be their own boss this summer. Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program. In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500. Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel. The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community. No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation.
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Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences? Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon.
If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224.
Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29. Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs.
Almost 7,000 students across the province have launched a summer business through Summer Company since 2001. In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy.
Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program. Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum. Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience. Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations. Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County. Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world. Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing. The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew. Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions. On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant.
The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses.
If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company. You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor.
Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business. To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind.
For more information on Starter Company fill out the form below and we will contact you as soon as possible.


During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business.
ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988.
During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013.
Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event. This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed.
The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business.
Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations. In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet! The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation. Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it.
Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies. Ontario is making it easier for recent college and university graduates who choose to start their own business. Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario. Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park. The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005. Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms. Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school.
Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career. Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game.
Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund.
The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability. The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs. A one day learning and sharing event for women in business, managers and any woman who is considering opening a business.
Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult. Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic. The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business. Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres. This session promises to shed light on our own personalities and open a better understanding of those on our teams. Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy? Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew?
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Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story. The objective of this process is to have some prevision over the expenses, investments and potential return on the business. It is also a recipe for being happy all-year long in trade marketing – a method of planning and working that will allow trade to use just the best ideas in the trade marketing plan. This requires an intense effort to prove the worth of your own proposals and, for this reason, only the best must be used. This happens simply because the number of actions, when all added up, make the flow of the commercial relationship impractical. As yet, there is no managerial evaluation of the actions, they are just grouped by either channel of category of products to which they refer. To do this, one needs to know the necessary cost or investment in trade to carry out each of the presented proposals. It is therefore important to use a set of fixed criteria in both the analysis of viability and in that of prioritization.
Each action will possess a type of scorecard that will help the decision-making of those which will go to the final trade plan or not. Nevertheless, as the capacity of sales to execute many actions in the field is restricted, from the practical point of view, the strategy will only come to realization when the salespeople are capable of executing it together with some client. Here, instead of taking each action, one by one, presenting individual results, all the selected actions are added up in terms of their sales increase, costs and increased profit margins.
This work foresees the difficulties of implementation and alternative courses of action, should these obstacles materialize throughout the process of implementing the trade marketing plan. The tip is to create an alternative plan with high-impact-on-results actions and ease of implementation, but which further have a score below the rest in requisites such as strategic alignment and non-financial impacts. Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer.
If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs.


Once you have done this you will be notified if you qualify to submit an application to the program.
It is advised that you call the office to ensure the office is open and to book an appointment.
Videos are judged through online public voting (40%) and expert judges’ scores (60%). Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent. This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth. The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers. ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments. The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County. To strengthen working relationships with community partners in order to expand and improve services to small business. As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016. And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend.
The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers.
As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business.
They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's. Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General.
This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation. Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate). In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear. When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you. During this grace period, no payments on a student’s outstanding full-time loans are required.
The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans. The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario.
The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development. Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs.
During the day, you will have many opportunities to make business connections, network and to learn some new business skills.
Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars!
These workers will have until April 1, 2017 to complete an approved working at heights training program.
The final document of this process is a business plan, by brand, category and sales channel, that integrates into the marketing, logistics, production and financial plan that companies submit to their shareholders in Brazil and abroad. Apart from this, it will facilitate the relationship of this area, with all the rest, by showing how to say “No”, without feeling guilty, to any proposal that does not integrate, reinforce or mobilize the strategic incentives of your company’s brands within the trade marketing plan for the coming year. I have heard of cases of companies where a salesperson has had eleven actions in five different categories to present to his interlocutor in a large foodstuff distributor – something really non-viable. Clearly, one is working with an estimate at this point, and for this, it is important to have agencies that can supply some notion of the costs, before making the proposal in itself.
The brand plan, plans of clients and the capacity of sales executing proposals should be considered.
This allows the manager to present an integrated budget proposal (investments and costs) and of the potential increase in sales (which will go toward the commercial target), apart from the potential gains in market share (to be considered in the marketing budget – products).
Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy.
Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C.
Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans.
As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world.
As such, the prioritization is the key to profitable growth of mass consumer-goods companies.
After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans. The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands. Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine. The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here.
In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer.
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