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The craft brewery's new drink, Jet Black Heart, is a stout which directly takes on Guinness. The 1998 Guinness ad had a massive budget and is still regarded by many as one of the greatest ads ever. In BrewDog's version, the company'sA two founders, Martin Dickie and James Watt, go to their local swimming pool in a pantomime horse costume.

Watt explained the company's decision to mock one of its biggest rivals in a press release: a€?Big beer advertising is b-------.
The video features surfers taking on massive waves with terrifying CGI horses galloping over them. If you have to spend millions of pounds on ad campaigns to get people to drink your beer, the brewing is probably being neglected.

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