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26.10.2015
Ogilvy & Mather has created over $1,480,000,000 worth of advertising, and spent $4,900,000 tracking the results. Should you position DOVE as a product for dry skin or as a product which gets hands really clean? The results of your campaign depend less on how we write your advertising than on how your product is positioned. If your advertising looks ugly, consumers will conclude that your product is shoddy, and they will be less likely to buy it. At Ogilvy & Mather we now give an annual award for the campaign which contributes the most to sales. But Ogilvy & Mather has learned that it often pays to position products for psychological segments of the market. It pays to boil down your strategy to one simple promise—and go the whole hog in delivering that promise. But we never heard of an agency using musical background under a new business presentation.
Give your commercials a flourish of singularity, a burr that will stick in the consumer's mind.


MNEMONIC DEVICE, or relevant symbol—like the crowns in our commercials for Imperial Margarine. However, Ogilvy & Mather has made some emotional commercials which have been successful in the marketplace.
It follows that, if you don't sell the product in your headline, you have wasted 80 percent of your money. The consumer is always on the lookout for new products, or new improvements in an old product, or new ways to use an old product. In mail-order advertising, headlines between six and twelve words get the most coupon returns.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. I'm glad that I found this site, One of my friend shared a lot of site including Australian Job Online Advertising, and Found out that this post is very informative and useful.
Do you need a quick long or short term loan with a relatively low interest rate as low as 3%? There are two common business letter formats, the popular one is the block format, which is easier to use and there is no indentation.


I asked about formatting a letter so you gave me two samples but I don’t know where I get to choose. These are business letter formats, their main usage is good for writing toward anything business related. You can either use the block layout as your sample or use the indented layout if you want to change the overall look.A  There are many business letter samples and examples, browse through the site to find the example that is relate to your business letter. Commercials using on-camera voice do significantly better than commercials using voice-over.
On the average, twice as many people read the captions under photographs as read the body copy. Make sure to use the correct template when writing your formal business letter and make sure everything is in the proper layout. With our flexible lending packages, loans can be processed and transferred to the borrower within the shortest time possible, contact our specialist for advice and finance planning.



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