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The use of pathos within this ASPCA advertisement is to get the viewer to feel sad for the animals who are in need of care or a donation.
By showing a hurt or troubled animal, the advertisement evokes a sense of compassion and sadness for the animals. You begin to feel as if you need to do anything to save these animals and make their lives better.

I know whenever I see a commercial about these animals I am overcome with sadness and affection for them. We must be aware of the false advertisements when it comes to pathos, some people will create false things in order to gain from a sad situation. The advertisement also lets you know that whatever you do to help the cause will make a difference.

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