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24.08.2014
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Creativity in Advertising ? Creativity in advertising fulfils psychological, marketing and corporate requirement of the consumers.
Advantages Of Creative Advertisement ? Increasing sales The expenses of advertising may be justified on the ground that it helps to increase sales, which there by results in increased production. Please feel free to join us and you are always welcome to share your thoughts even if you have more reference links related to other tips and tricks that our readers may like. Don’t forget to subscribe to our RSS-feed and follow us on Twitter — for recent updates. The freebie of the day is a collection of 4 free vector vintage style badges in high-quality resolution..
In this episode of Power to the Small Business, we turn to Tom Altstiel for our creative answers. You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. If you’ve ever travelled on the London Underground you’ll be well aware of the fact that virtually all space is for sale. Over a billion passenger journeys are made every year which, coupled with an average platform wait of three minutes, gives brands an amazing opportunity to engage with a large number of people during their commute.
In fact, according to data from CBS Outdoor, 87% of consumers actually welcome tube advertising as it provides them with a distraction on their journey.
With so many brands competing for space, there is a need to develop a tone of voice that speaks specifically to London commuters. The majority of Tube adverts you’ll see are for B2C consumer products with mass market appeal. Well, two weeks ago I was standing on the platform at Kings Cross on my way to work and the station announcer had just informed the packed platform that the next train was three minutes away. I regularly work with agencies and generally engage with them via networking events, cold calls or credential presentations. Most travellers are not going to bat an eyelid at this advert but, when you consider how many marketers a) live in London and b) are always on the lookout for new inspiration for their campaigns, you’ve still got a sizeable demographic to aim at.
Part of the brilliance of this advert is it doesn’t need to feature the agency’s name or an identifying mark. My curiosity piqued, I wanted to know more about the agency and how it had come up with the campaign.


There’s been a little criticism and cynicism within the industry, but I think some of the agency attitudes can be attributed to jealousy rather than genuine criticism. Mark and Guy confirmed that the campaign will be running for the rest of the year and evolving over time. 2) How many Googled this and went to any of the websites that come up on the first page results? 3) Obviously this is a rather expensive way to increase visits by 160% (we can all guess more or less how much this is and what the AdWords cost for the same result would be). 4) My opinion: Thinking that similar results for your clients would get them over the moon is not a very positive or supporting statement for the kind of results that an agency produces. I was pondering just how effective it was so you’ve helped by answering the question here. Still I’m not their target customer and if its working then why clutter it with branding and risk it not working. 1.Memorable Ads ? The purpose of an ad is to interest potential customers in your product and service, and to get them to remember you. So advertising may be regarded as being“defensive”.? Introduction the new productsNew products can be introduced and popularized in the marketby advertising. Thus artificial demand canbe created by exploiting fears.? Impression the publicAdvertisement is considered important branch of businesswhich impresses the public about the superiority of product.
So newindustry will be established and old industry will beexpanded where thousands of persons may be engaged.
All people see creative advertisement in daily life it may be in TV channels or it may be in Internet. Alstiel is creative director and parter at Prom Krog Altstiel in Milwauke and he joins host Jay Ehret to discuss creativity in advertising.
Holiday or dating agency adverts are likely to focus on the convenience of London transport for selling their product. However, realisation quickly dawned that a QR code is useless on an underground advert until WI-FI is universally available - measuring Tube campaign impact with a smartphone will just have to wait.
So, how can a B2B brand with a need for precision targeting break into this underground space? There was a lot of huffing and puffing from my fellow commuters and I began to look around for distractions. Although not everyone in the target group will be an immediate buyer, even if they’re only intrigued enough to visit the website that’s ok too; they are now a qualified lead with the potential to be nurtured through to purchasing the agency’s services.


However, they were able to tell me website visits increased by 160% in the campaign’s first month; page views increased 700% and the average time visitors spent on the site increased by a few minutes. Mark and Guy feel they've had good value for money from the campaign and that their clients would be over the moon with similar results.
Besides, the advertising campaign is not aimed at the competition - it's aimed at people like me.
I look forward to seeing the next campaign step, demonstrating creativity is alive and well in the agencies of London. And this is really changes the ROI (unless you believe that it’s find for a business to invest in money on something and get results or feedback (of what value?) from a totally unexpected source).
A creative ad sticks out and increases the likelihood that a customer will recall information about your company. You know you should do something different so your ad doesn’t look like every other ad out there. So brands must create advertising that is so memorable people will follow up on it once they’re back above ground. I got in touch with Clinic and met up with Directors Guy Hatton and Mark Nicholls over lunch to discuss the campaign impact. Obviously Clinic has received enquiries on its work but, I think the most telling aspect of the campaign’s impact is the dramatic increase in CVs the organisation is receiving. Talented creatives are clearly seeing the adverts and thinking “this is the sort of organisation I want to work for”. And I'm sure there are many in my peer group who are sufficiently impressed with the campaign and would love to have this level of creativity applied to their own brand. He specialises in digital marketing project lifecycle management and initiatives designed to increase brand or product awareness in competitive markets.
I instantly thought a) they dont know how to make websites and b) they dont care about making things look good. Altstiel and Ehret discuss what real creativity is and how you can create creative advertising.
The organisation no longer needs to go to recruitment agencies to find good people - good people are coming direct to it.
Others there are so many   people who love to see any kind of creative work and find inspiration   from there.



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