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November 15, 2012By Eric BrownWe have been on a rant about Branded Media here at Urbane for some time. Out of the chaos in the media world and the complexity of infinite digital channels, a new way of looking at media is emerging that is simple, useful and strategic. Credibility goes way up because ordinary people are talking up the brand to their friends and online connections, which has far greater impact on purchase behavior than anything a brand could ever do or say on its own.
Any brand that doesn’t put this set of media strategies to work will end up with a higher cost basis and lower credibility than its competitors.
What you’ve read so far may be all you need to create a new mental framework that goes beyond old thinking about media channels and ad planning.
Next post, some background and a few prescriptive words about a new, more useful approach to advertising and the nature of media in a digital, social era.

He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. It depends on who you’re trying to reach and what percentage of that target you need to reach. Take a closer look at Out-of-Home, Television, Radio, Print, Online and Mobile advertising, and keep your campaign objectives and target in mind as you consider your media mix.
Kirk Cheyfitz  Huffington Post article articulates well what advertising will look like going forward.
The latest buzz in advertising puts all media in just three categories: paid, owned and earned. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer.

There are several advertising options, and the key is determining which mix of media will deliver your message to your target most effectively.
He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. So this is a combination how-to and how-come piece about those three categories of media and how they can vastly improve the way advertisers small and large approach advertising.

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