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06.06.2015
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. There is a direct connection between a society's levels of exposure to advertising and the levels of consumption.
Question: If two adults who create advertising are as susceptible to subliminal suggestion as indicated by this video, how do you think advertising affects your peer group? Advertising and marketing messages are inundating children and teens and significantly contributing to some of the biggest problems facing teens today.
Greater exposure to alcohol advertising contributes to an increase in drinking among underage youth.
Research indicates that appearance-oriented media are immensely popular among young people and can produce and sustain body dissatisfaction.
It is important to develop your ability to think critically and independently about the messages we get from media, and to spread awareness among your peers. November 15, 2012By Eric BrownWe have been on a rant about Branded Media here at Urbane for some time.
Out of the chaos in the media world and the complexity of infinite digital channels, a new way of looking at media is emerging that is simple, useful and strategic. Credibility goes way up because ordinary people are talking up the brand to their friends and online connections, which has far greater impact on purchase behavior than anything a brand could ever do or say on its own. Any brand that doesn’t put this set of media strategies to work will end up with a higher cost basis and lower credibility than its competitors.


What you’ve read so far may be all you need to create a new mental framework that goes beyond old thinking about media channels and ad planning.
Next post, some background and a few prescriptive words about a new, more useful approach to advertising and the nature of media in a digital, social era. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. This infographic from Yume comes to us via Los Angeles Hyundai and explores “Important Details You Should Know When Placing an Ad”. April 1, 2013By Eric BrownIt was great meeting Duncan Alney from Firebelly Marketing last week for an impromptu breakfast. Although there are a lot of labels, I think at the end of the day anyone in Social Media are Advertisers, selling Advertising. It teaches us that buying products can fulfill our deepest needs, at the same time that it hides the conditions under which those products are made as well as the environmental consequences of endless consumption.
Kirk Cheyfitz  Huffington Post article articulates well what advertising will look like going forward. The latest buzz in advertising puts all media in just three categories: paid, owned and earned. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. Even companies that do not operate primarily online such as retail shops must still using the internet to be found and to expose their wares to the public.


How much they sell depends on how effective our Digita Marketing is for their Advertising Campaign, and in addition to how solid our Friends, Fans and Following are. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. We are Full Circle back to the value of Your Circle of Influence , a post from 2010 when we made the decision to extend our social reach to 10,000 Facebook Fans. So this is a combination how-to and how-come piece about those three categories of media and how they can vastly improve the way advertisers small and large approach advertising.
After our meeting it occurred to me that what we really are are Advertisers, except it Doesn’t Look Like Advertising.
Fast forward to today, and we significantly exceeded those numbers and have a strong and solid Social Outreach with the Urbane Life Brand, one that retailers and merchants are finding advertising value in. How much value is there for U-Haul to “Sponsor” and have brand coverage and local deals on our Urbane Life Move in Letters?



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