Advertising recall meaning,make a youtube video for free,types of marketing strategies pdf ebook,marketing companies hiring - PDF 2016

01.02.2014
Through the portrayal of women and from the obvious Western influences, these advertising posters from 1920 to 1930s below reflected this uncertain period of openness and prosperity on the eve of impending war. Perhaps from these vintage posters, we can be reminded of a once thriving face of China that is not much different from today. We introduced ads on Instagram on November 1 and today we’re sharing results from some of our first sponsored campaigns in the home feed on mobile. Ads on Instagram are designed to support brands focused on reaching large audiences with memorable, high quality content. For this analysis, we focused on metrics such as reach, ad recall, and awareness, which reflect the value and effectiveness of brand campaigns, rather than on social metrics such as comments, likes and followers. While these initial results are promising, we believe that early campaigns may benefit from an overall increase in awareness of ads on Instagram due to their recent introduction.
As we emphasized when introducing ads, our goal is to make them enjoyable, engaging and natural to Instagram, so we started by partnering with brands that were already great members of the community. This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain.
US smartphone users who earn ?100k and over are more likely to own an iOS enabled device (41%). Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up. Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.
If you'd like quick tips about what these mean for your team's plans in 2013, simply get in touch to have a digital strategist send you some extra advice. Conducting mobile searches whilst in store is the most popular action taken by the sample group.
The US and China have more than 5 times the active installed users than that of the UK, the world's third largest market.
This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users.
The rise of the smartphone has also had an impact on Google's Paid Search offering which this month was updated to offer 'Enhanced campaigns' - allowing marketers to target by situation and context (related to mobile devices) for the first time. Evidence that high street retailers can no longer afford not to offer fully integrated, multi-channel offering came to light this month with John Lewis planning to cut in-store staff to focus on online channels and Marks & Spencer launching a 'Digital Lab' to become more 'omni-channel'.


And the Superbowl blackout provides an opportunity for quick-witted marketers to capitalise with clever Twitter messages.
This chart shows which social portals will be attracting the most revenue from US marketers. The beginning of 2013 saw more evidence of the death of the high street as consumers increasingly flocked to the web for their shopping needs.
Facebook launched their 'Graph Search' as their first major step into social search as well as continuing its evolution into a mobile service.
And the annual CES show in Vegas was abuzz with automatic cars, new TV formats and gaming innovations. This chart shows the rise (and projected rise) of social network ad spend for Chinese marketers, alongside the percentage change from the previous year (blue line) and percentage of total ad spend (red line).
See how businesses of all sizes around the world are inspiring people with their stories, and get the latest news from Instagram HQ.
We think this aligns with the way people and brands already use Instagram – sharing photos and videos that capture a moment, inspire others, or shift perceptions. We will continue to optimize our ad products to make them successful for marketers and a great experience for people on Instagram.
We’ll continue to work closely with marketers to maintain the quality content people expect to see on Instagram. There has been a lot of speculation surrounding Yahoo's recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic.
The country with the highest average time spent on social networks is Argentina with 9.8 hours. Not surprisingly the volume of mobile searches drops during the night, with the lowest amount of activity occuring between midnight and 6am.
On the opposite end of the scale, of the 6,000 people surveyed only 1% conducted mobile searches for the home furnishing sector. However the second most popular hashtag use is searching and following brands or categories (34.1%).
With advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills. This data shows that the most popular action after conducting a mobile search is to continue researching (36%).


The opportunity to conduct searches whilst shopping provides peopel with the opportunity to make more informed decisions. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising consumed on-the-go grows. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). In particular the shift from buying entertainment in solid-state form to digital form was put into sharp focus as the closure of the HMV and Blockbuster were announced alongside the record numbers of digital downloads. The market will experience rapid growth over the coming years with overall spend estimated to reach US$789.5m.
The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.
This can be attributed to the variety of devices that can run the Android system; whereas iOS is run on the costly iPhone. Restaurant searches were the only term that reported the highest volume whilst people were on the go with 150 searches conducted of the sample 6,000 analysed. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.
Pinterest, which is a relatively new social space, will receive 2% of marketers' social spend.
Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year. Across all the sites studied, social networks are used more by the 30-34 year age group than they are with users aged 15-19.
Without written authorization from CDIC, such content shall not be republished or used in any form. The Mail Online attracted the most traffic during the period with over 50 million visitors.



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