Advertising strategies journal,product marketing specialist jack henry,mp4 player zipy - PDF Review

19.01.2016
Instagram has good fame in video ads reach and many advertisers have succeeded with the Instagram advertising strategies. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. As a business begins, one of the major goals of advertising must be to generate awareness of the business and its products. With these concrete objectives, the following elements of the advertising strategy need to be considered: target audience, product concept, communication media, and advertising message. After deciding on the medium that is 1) financially in reach, and 2) most likely to reach the target audience, an advertiser needs to schedule the broadcasting of that advertising. Most business consultants recommend employing an advertising agency to create the art work and write the copy. When writing the copy, direct language (saying exactly what you mean in a positive, rather than negative manner) has been shown to be the most effective. The copy content needs to be clearly written, following conventional grammatical guidelines. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well.


Once the business’ reputation is established and its products are positioned within the market, the amount of resources used for advertising will decrease as the consumer develops a kind of loyalty to the product. COMMUNICATION MEDIA The communication media is the means by which the advertising message is transmitted to the consumer. However, many small businesses don’t have the up-front capital to hire such an agency, and therefore need to create their own advertising pieces.
COPY When composing advertising copy it is crucial to remember that the primary aim is to communicate information about the business and its products and services.
The theory here is that the less the audience has to interpret, or unravel the message, the easier the message will be to read, understand, and act upon. Of course, effective headings allow the reader to get a sense of the advertisement’s central theme without having to read much of the copy. With these aims in mind, most businesses follow a general process which ties advertising into the other promotional efforts and overall marketing objectives of the business. Even though a small business has limited capital and is unable to devote as much money to advertising as a large corporation, it can still develop a highly effective advertising campaign. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on behalf of the product or service. It includes the person who ultimately buys the product, as well as those who decide what product will be bought (but don’t physically buy it), and those who influence product purchases, such as children, spouse, and friends.


In addition to marketing objectives and budgetary restraints, the characteristics of the target consumer need to be considered as an advertiser decides what media to use.
This combination is best realized after the target consumer has been analyzed, the product concept has been established, and the media and vehicles have been chosen. The key is creative and flexible planning, based on an in-depth knowledge of the target consumer and the avenues that can be utilized to reach that consumer. Whether couched in presentations that emphasize sex, humor, romance, science, masculinity, or femininity, the consumer must be able to believe in the product’s representation. At this point, the advertising message can be directed at a very concrete audience to achieve very specific goals. Many companies utilize a theme or a slogan as the centerpiece of such efforts, emphasizing major attributes of the business’s products or services in the process.
Therefore, the core elements of the advertising strategy need to mix in a way that allows the message to envelope the target consumer, providing ample opportunity for this consumer to become acquainted with the advertising message.




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