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Many outdoor retailers are looking for ways to increase traffic to their websites through development of an affiliate program. There has been a recent surge of companies in the outdoor industry jumping into affiliate marketing. A top affiliate management company will advise on whether the outdoor retailer is primed and ready to start an affiliate marketing program. The types of products and services being offered along with the marketing goals and budget of the merchant will determine the right affiliate network to work with.
A direct affiliate program can be administered from the merchants website using various off-the-shelf third party tools.


Some direct programs rely on a tracking parameter for tracking and thus allow for a direct link to be created for the benefit of the websites SEO. Traditional affiliate networks encompass the lion’s share of affiliate marketing and provide a host of additional features.
Your affiliate management company will make a recommendation for network selection based on a number of criteria and with input of the goals for the program.
The affiliate commission on a sale can usually be structured as either a percentage of the sale or a flat dollar amount per order. When determining a commission structure for your affiliate program, it is good to consider how profitable your program will be for your partner publishers. There are different restrictions you can put in place on your affiliate program to limit the allowed and not-allowed activities and promotional methods being used by your publishers. Unless, you are selling direct without any resellers, most online retailers in the outdoor industry have singed a MAP pricing agreement.
Paid Search is usually the area where restrictions come into play for outdoor retailers with affiliate programs. In our next post, we’ll talk about identifying and engaging outdoor affiliates as well as turning outdoor bloggers into revenue generating affiliates. Take a look at the long and growing list of Affiliate Summit East 2016 sponsors and exhibitors. Limited sponsorships and tables are currently available (sorry, exhibit hall booths sold out a while ago). Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing.
A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.
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Working with an affiliate management company with experience in the outdoor industry can streamline the process and create the path for long-term success in the channel. Because there can be both short-term and long-term costs associated with a program, it is advisable to start with a review of the goals for the company, the retail website, the channel contribution and what management of the affiliate program should look like.
Once that decision has been made, there are a few steps to launching an outdoor affiliate program that we’ll review here.
In most cases a single (1) network is all that you need if the program has proper management. All of these affiliate marketing companies that we are talking about today work in some form of Cost Per Action (Sometimes Cost Per Acquisition). Who the target audience is for your products, the range of products for sale and the pricing plan for products all play in. If you have consistent average order values based on a limited price range of products, then a flat dollar amount per order can an appealing payout structure for attracting publishers. This will determine how long they stay with you may be a factor in the amount of media space they dedicate to promoting your site. This, as well as courtesy to resellers if you are the manufacturer, may cause you to restrict coupon usage if they exist in your cart.
Your affiliate management company will assist in creating a tracking pixel that is placed on the confirmation page after checkout. Also, a good design compels your website visitors to explore your website further and much deeper. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. Bulk voice calls are automated calls which involves automated dialing to hundreds of numbers at once using computer managed lists, playing a pre-recorded message to automatically dialed mobile or landline numbers.


I came across a lot of posts on the internet about whether or not PPC affects SEO, but none on if SEO actually helps to cut PPC costs? This type of arrangement can sometimes be sufficient for merchants when they are working with a small handful of partners. As a matter of differentiation from the larger traditional network that come next CPA Networks have smaller groups of niche publishers.
These networks provide trusted tracking, reporting, image hosting, payment processing and a large network of affiliates. Many outdoor retailers with gear find their way to AvantLink because of the concentration of outdoor industry affiliates.
Companies that have products on a wide range of price points should first determine margins and an acceptable range for commission. Know your Conversion Rate (CR) on site and back into an Earnings Per One Hundred Clicks (EPC) as well as a Cost Per Thousand (CPM).
Some of the typical restrictions that outdoor retailers should review are; coupon policy, incentivized traffic, email use and paid search restrictions. If you have a large email list of your own you may also want to place email restrictions on publishers in order to stay CAN-SPAM compliant.
You can set this up for exact match on a specific term or on a broad match to catch brand + term bidding. The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. This communication technique of bulk voice calls has the advantage of most penetrative reach and personalized messages. By working directly with a partner website to run ads, you have potentially reduced costs associates associated with the next two options. Your management company should conduct a competitive analysis to determine if your range will fit in with other outdoor industry affiliate programs.
If you were the owner of the website with your companies ads on it, would you see that as an acceptable affiliate payout?
The best thing about our designing team is they are always ready to provide with endless ideas and possibilities. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). A few of the downsides to a direct program are the limitations of the software being used, ease of use, trust and accounting. While you will get a handful of affiliates to participate, the majority of affiliate marketing companies are looking for the higher reliability of the next two options, which primarily rely on redirect cookie pixel tracking. The types of networks usually look for a flat dollar payout per action and skim as much of the top as they can before passing it onto the individual publishers that have signed up to receive alerts from them. The additional factor to include when calculating acceptable margin is what promotions, if any, will be running.
If you require any creative assistance, they are here to assist you with proper suggestion.
Processing of affiliate commission payments through a direct program often falls to the merchant and the larger the program becomes, the bigger headache this can become. Commission is usually calculated on the subtotal, after any discounts, and not including shipping. Professional affiliate marketers are looking for timely payments and wary of direct programs for this and the fear that tracking could fail in these types of systems.
Affiliate marketing companies that work with several merchants are also reluctant to work with numerous systems.
There is more to explore here with regards to bloggers, but that’s for a separate piece.



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