Apple product launch live feed,email marketing zoho crm,retail marketing guide,advertising plan media message and creative execution - Easy Way

11.11.2014
An Apple iPhone is pictured next to the logo of Apple in Bordeaux, southwestern France, February 26, 2016.
Apple is set to unveil a new round of products on Monday, but there's an unusual twist — the event comes the day before the company is due to face off with the government in a California court.
Although analysts don't think there will be any groundbreaking products in this round of reveals, there are still plenty of updated items that techies and iJunkies have been looking forward to. But most Apple product launches are surrounded by a swirl of rumors around new devices or cool operating system changes — not a looming court showdown that involves a terrorism investigation wrapped in serious concerns about Internet Age privacy and security. But others said they're just two events that happened to coincidence in another week of doing business for one of the most valuable and recognizable brands on the planet. Yesterday, a well-known KGI Securities analyst Ming-Chi Kuo predicted that Apple may launch a smaller 4-inch iPhone early next year. The rumor was shared by AppleInsider reporters who cite the source that was correct in the past.
Though plans can change as a product makes its way to market, Apple is apparently hoping to complete the development cycle of its "iPhone 7" faster than in previous years. As it was reported yesterday, the iPhone 7 may feature a brand new A10 processor and 2GB of RAM. Unfortunately with all the advance attention that all new cars get between “leaks” spy shots, and guesses, nothing is a surprise when it is revealed with smoke and fireworks on a stage. It’s a symbiotic relationship between the OEM and the media that’s unlikely to change, given the dysfunctional economics of blogging, that rewards speed, sensationalism and superficial content (which generate clicks) over the kind of slow, measured, in-depth work that the foundations of real in-depth journalism are built on. Ask anyone who added the Ford Explorer page to their Facebook newsfeed a few years ago, it was EXCRUCIATING. Are you saying that there isn’t any hype for the 2014 Corvette reveal, despite months of teaser videos and info on the engine?
Sure, people still bought them in droves, but you could almost hear the collective groan when Apple announced new connectors and a taller phone.
The only way automakers should try to emulate Apple is direct sales to customers, and cutting out dealers entirely.
Funny how the youngest journalist on this site wants to go back to the day of poorly laid out car sites and buff books.
Apple has a large cult of customers that will eagerly by the latest version on the day that it comes out. They also need to deal with a fairly large percentage of buyers who at least vaguely plan their purchases some months ahead of time. These launches may seem overexposed to enthusiasts, because they go to multiple sources for information. In the 1950s and 1960s, when new cars were generally revealed for the first time when they showed up at the dealers, the dealers made a real big deal about it, soaping or papering up windows to hide the new models from the general public until the official release date. Which would sell more Chevys, the invitation only reveal of the C7 Corvette on the night before the NAIAS media preview, or a nationwide reveal at Chevy dealers? The people who are going to buy a Corvette are going to buy one regardless of how it is released. The kind of person like me, who can rattle off everything about the LT1 engine that GM has already released, but couldn’t afford or justify a Corvette purchase as a middle-class kid who just bought a house.
So Chevy gets me to look at teaser shots, to go check out their website months ahead of the actual reveal.
The more times I go to the Chevy Facebook page, the Chevy website, or read about Chevy on some blog or another, the more chances there are I’ll buy a Chevy. I also believe that death-by-tease is here to stay, but the branding exposure is just a symptom of another microeconomic force. Vehicles are big-ticket purchases, which cost about one year of labor at after-tax median household income.
Until automobiles are purchased with the same frequency as cell phones, or until the manufacturers find a better marketing model for holding consumers attention, we will be teased to death.
I don’t care for it myself, but I also never cared for Apples big events for releasing their latest slave-crafted planned obsolescence junk. So car companies can either ignore the fact that all this information is going to leak out and ruin their reveal anyway, or they can try to guide and tweak it by handing out teasers here, exclusives there, maybe some NDAs for the big boys, but not so strict they end up getting scooped by the little guys with no NDA. Here are a few ways that you can build real buzz before your product is released and avoid failing. The gadget commercial usually begins in black-and-white showing somebody struggling to accomplish an everyday task.
If you’re product is ready to go but hasn’t reached its launch date yet, then you should contact bloggers who reach people in your target market and make the product available to them free of charge in exchange for a review or feedback. Next, use tools like BuzzSumo and Followerwonk to determine the influencial people in your space.
First of all, people who view the blogs will read about your product and you’ll generate more interest. If you’re thinking to just make the product “available for purchase” on a certain date and that’s it, then you’re not building excitement. On the other hand, if you’ve rented out a venue, sent invitations to decision-makers, hired a band, purchased a few prizes for a raffle, and contracted a stand-up comic to participate in your launch, then people are going to think that your launch is a big deal.
When you do that, you’ll find that eager customers (the best kinds of customers, by the way) will be lining up before the doors even open on launch day because they want to be among the first people to get your product.
When you let people pre-order, you’re creating a groundswell of enthusiasm that exists prior to the release date that’s sure to generate lots of buzz. If you want to generate some free PR about your upcoming product launch, advertise that it will offer a radical change to the way people live or do business and then keep them guessing. Also, with crowdfunding, you’re by definition creating a crowd that’s interested in your product.


You’ll generate some pre-order interest if people stumble across a site that teases your product with a simple Google search. Sit down with your marketing team and craft a well-produced video that creates a sense of anticipation about your upcoming product launch. Use the image-driven social media website Pinterest to prove that a picture is indeed worth a thousand words. Schedule at least a few promoted pins to roll out in the weeks and months leading up the launch. Also, run a “Like” campaign for the Facebook page associated with your product (you do have a Facebook page, right?).
A great way to build buzz about your product, especially if you’re in the B2B space, is to use LinkedIn Sponsored Updates. Then, you can promote the tweet so that even people who don’t follow you will see the tweet.
Fortunately, Twitter Ads allow you to target your tweet to people based on interests and demographics, so be sure to promote the tweet to people who are in your target market.
Another way to generate buzz about your upcoming product is to build an email list of people interested in it and send out periodic teases to the list. Also, set up a Facebook quiz that asks fun questions related to your product (take a look at the quiz created by Crystal Ski Holidays for an example). Hire someone to write a professional press release and distribute it to one or more newswires.
A great way to combine social proof while generating anticipation at the same time is to brag about your milestones online in terms of orders placed. For example, when you receive your first 100 pre-orders, tweet something like: “We already have 100 pre-orders!” Then, tweet out a similar message when you have 500 orders, 1,000 orders, 5,000 orders, and so on. It’s usually not a great idea to brag about your charitable giving, but if you want to create some pre-launch product buzz, you probably should.
For example, issue a press release declaring that, for every 10 products sold, your business will donate $100 to the Red Cross or the Salvation Army. It’s so easy to get caught up in looking for new ways to promote your product that you forget about the basics.
Use your guest posts to not only talk about your brand and your product, but also to provide contextual backlinks to your own blog. Sign up as a source on the website and offer your expertise in a way that’s related to your upcoming product launch. Also, respond to requests from reporters if they’re looking for sources related to your expertise. While at the show, you’ll run into a potpourri of editors, reporters, and influential bloggers. To reach your sales potential, you need to create buzz about your product before it launches. Guest Author: John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego.
Giving options to what people prefer," said Frank Gillett, analyst with Forrester Research. The change makes sense for those who were patiently waiting for an alternative size and something a little less pricey, he said. Apple is expected to introduce an updated iPad Pro that will be smaller than the current model. If they really wanted to use this as platform to talk about security or send some message, it's pretty low budget," said Gene Munster, managing director and research analyst at Piper Jaffray. Today, a new rumor appeared on the Internet suggesting that Apple may change its usual product update cycle and release the next-generation iPhone earlier than we expect. The exact date of launch of the iPhone 7 still remains unknown, however, Apple may unveil it in June or July. It's expected that the next-generation handset will feature a completely new external design, as the company has traditionally done with new model numbers. Until then I will just look at the pictures with the same unenthusiastic manner I have been in the last few years. You had to wait for one of the buff books to do a feature on it, or perhaps log on to a poorly laid out car site to see a grainy digital image of the car. The kind of content that takes time and money to produce, bores many readers because it’s over 800 words long and often gets displaced in the article hierarchy because a new Toyonda Camcord Juicy Couture Special Edition was released and if we’re not first at re-hashing the press release and stock photos, we’ll be rendered irrelevant.
The less reputable blogs could even resort to the same sort of conjecture and rumors that tech blogs fall back on in the run-up to an Apple launch. People who a week earlier had bought a product for their iPhone 4 thinking they could use it on the 5 were left feeling dicked over.
Cell phones and electronic devices are much cheaper as a proportion of income and consumers replace electronic devices more frequently.
I have been through the product to market cycle many times and worked with hundreds of startups. It should eliminate an older way of doing something and offer a new, innovative means of achieving the same goal.
Begin your ad copies and social media campaigns by identifying the problem (“Don’t you hate it when…?”, “Are you frustrated with…?”). Why should people believe that your product is a big deal if you don’t even believe it’s a big deal?
Once they sign up to learn more about your product (so that you have their email addresses for email marketing purposes), you can take them to a “Thank You” page that presents them with social share buttons. Those people will take to social media to talk about the fact that they’ve contributed to your launch and might be making history in the process.


Distribute that video to the usual quarters (YouTube and Vimeo at a minimum) and be sure to share it on your social media channels.
Target people in the YouTube community based on interests and demographics so that they see your video even if they don’t subscribe to your channel. Create a clever image that reflects your product, include a brief ad copy, and pin it to Pinterest. Pinterest allows you to promote your pins so that they appear to users who don’t follow your brand or any of its boards. If your images look great, you’ll have people on the social media site liking and re-pinning your pins.
It’s safe to say that if you want to generate buzz about your product online, that’s where you should be making a statement. Those are the ads that appear in a user’s newsfeed as though they’re content posted by friends. Fortunately, Facebook allows you to craft an ad campaign with laser-like precision to users based on demographics and interests. Here’s how it works: you use your company page to create some amazing content, then promote that content so people in your target market see it even if they’re not connected to you.
Send people in your target market to a page that offers something of value in exchange for an email address. Because you might have professional journalists calling you and asking for more information about your product.
That kind of good-natured expression will get people talking and might even land you a few more interviews. A great way to start some conversation is to create an engaging infographic about your product. There’s no guarantee, of course, but a reporter from The Chicago Tribune or Time might call you and ask a few questions.
With just a few easy-to-implement tactics, you can have people talking about your product and excited for its release date.
Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. They had little food, disease was taking its toll and the instructions he had been handed were clear. The real OGs no doubt remember one crappy snapshot appearing in the local paper’s Auto section. While we don’t have the same frequency of styling changes as there was 50 years ago, it could still work. One day while I am there I start playing around with the Sonic configurator too because there is a car I can afford and…hey, is that a turbo engine? Sure, there is a chance I might talk to someone about the Sonic, but since I only came for the Corvette reveal that one time, what are the chances I am going to keep coming back?
Technology manufacturers are not required to tease potential customers as a means of delaying their purchasing habits until a new product arrives. A smartphone is much easier to conceal in public than a car is (mistakes like the bar incident notwithstanding).
Those commercials offer a great formula to follow for building buzz about a product before its launch.
Consider teasing people on Pinterest with the revolutionary way your product will solve a problem, but not telling them how.
One of the best approaches is to ask people to click “Like” if your product solves their problem. He said that readers should be so compelled to read your copy that they can’t stop reading until they read all of it, as if they were sliding down a slippery slide.
The great thing about this tactic is that quizzes are shareable on Facebook, so you can generate even more buzz if your quiz goes viral. When the story gets published your name and company name will be mentioned and you’ll have some additional publicity. Also, the small cadre of new car dealers in our town were pretty chummy and it was normal for the dealers themselves to visit their competitors after the reveals to test drive each other’s new models.
I mean, if it weren’t for the fact that every car dealership employee has the highest of moral scruples and is fully pleased with, satisfied by and obedient to the company they work for.
Your ad should include a link to some outstanding, teasing content about your upcoming launch. Reveal it on stage at a big event, like the NAIAS, and follow it with, “you can build it online tonight. A prototype phone in a case looks like any other phone in a case but when they put stuff on a new car and call it camouflage, they make it a rolling oxymoron. Note that you can also add images and videos to press releases, so make sure to integrate your strategies. Additionally, you should follow the advice of Kim Walsh-Phillips and use the text area of the ad to say something catchy about your product.
Hit them with a double-tease using both the text of the ad and the headline of the content.



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