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09.12.2013
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His answer to “Do people ever really make it to the top without an MBA?” includes this list of people who got along okay or are muddling through without their MBA: Disney, Jobs, Wozniak, Branson, Ellison, Dell, Sergey Brin and Larry Page, Zuckerberg, Gates, Sara Blakely (founder of Spanx®, world’s first from-scratch female billionaire), and Ron Popeil.
Basically, to get an MBA, you surrender your visionary thinking and renegade-ism, akin to surrender of your humanity to get a law degree (some do recover) or surrendering opinions of your own in exchange for a marriage license (just kidding).
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After they create companies, entrepreneurs are pressed into putting MBA holders in charge, but you won’t find many great enterprises – or small, nicely profitable small businesses – created by  MBA holders. He’s a long-time columnist for Fortune, a top executive at a giant corporation whose identity is a worst kept secret, and a very rich fellow with homes in NYC, LA, and Mill Valley, California.


The rest of the time is spent selling editors on story ideas, selling potential sources on the benefits – often illusory – of talking to them, selling the finished story to their editors again, fighting for space in the paper or online media – which is a form of selling, then going out at night, drinking and selling projects to book editors.All day long, selling, selling, selling.
As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. His latest book – THE CURRICULUM: Everything You Need To Know To Be A Master of Business Arts – is both tongue-in-cheek, dry humor and serious advice. Most didn’t even graduate from college.  I can add my own LONG list – notably including Greg Renker and Bill Guthy. Artists, too, their time branding, positioning, and marketing their stuff, to critics and gallery owners. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.
Who would want anything by  Pollack or Warhol if it hadn’t already been branded, explained, super-marketed and pre-sold as a valuable object?


The only person who was an absolute loser at the sales part of his game was Vincent van Gogh, who produced several paintings a day for his entire working career and sold not one of them. He finally shot himself. Famous Wharton grads doinclude top Wall Street crooks like Dennis Levine and Raj Rajaratnam. Bing admits to “cooking the books” to make his point – there are corporate titans with MBA’s from various learned institutions.




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