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Advertising Press on Your Side Creating a BIG Promotion Tutorial Unique Ideas Promotion Articles Online Tools This is our article database. The Content Marketing Institute is excited to publish B2B Software Content Marketing: 2013 Benchmarks, Budget, and Trends — North America, sponsored by International Data Group (IDG). While website traffic is an important measurement tool for software marketers, it is not as important to them as sales lead quality.
Social media (excluding blogs) is the content marketing tactic that software marketers use most, as is the case with their B2B peers. Like their B2B content marketing peers overall, software marketers reported an average usage of five social media platforms to distribute content.
On average, software marketers allocate 29 percent of their total budget to content marketing (their peers allocate 33 percent).
Like most other content marketers, the two biggest challenges software marketers face are producing enough content and producing the kind of content that engages.
While most other challenges are similar to those experienced by their B2B peers, software marketers do struggle more often with lack of integration across marketing: 36 percent of them say this is a challenge, compared with 25 percent of their peers across all industries. Special thanks to MarketingProfs for their participation in the annual survey on content marketing and the overall B2B North America comparisons made here. For more insights on content marketing in the software industry, register for the Content Marketing World Tech Summit being held September 12, 2013 in Cleveland, Ohio.

Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Yep, I’ve noticed that software companies are more active on social media like Twitter and LinkedIn than others.
December 9, 2015 By Rachel B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. Rich portfolio, good prices, hosting, important refferences, order on-line!, advertising, internet, outdoor, media, publishing, TV, commercials, promotion, romania, romanian, Bucharest, poster, promovare, reclama, campanii media, campanie, companie, company, network, franchising, communication, banner, baner, banere, piata, market research, marketing, professional, romanian advertising company, studii de fezabilitate, promovare, investitie, investment, marketing campaigns, marketing campaign, international advertising, eastern europe advertising company, indoor, trade publications, advertising rates, ce ofera gama completa a serviciilor profesionale de reclama si marketing pentru companiile romanesti si straine ce doresc sa atinga pozitia de leader pe piata romaneasca. This report, which reveals how business-to-business (B2B) software marketers replied to questions on our most recent survey on B2B content marketing, shows that this group — in many ways — has embraced content marketing with more gusto than any other industry we’ve studied. They use more tactics (14) than their B2B peers overall (12) and they use those tactics with greater frequency.
Their B2B content marketing peers, on the other hand, rate website traffic as their number one metric. However, just 39 percent of software marketers (and 49 percent of their B2B peers) believe it is effective.
Slightly over half of software marketers are planning to increase this amount over the next 12 months — a figure that is in line with the amounts we see marketers in other industries investing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc.

This broad adoption (99%) of content marketing in the software and other technology industries is creating a dense, crowded body of knowledge comprised of a lot of content of varying quality. The tricky part about creating valuable and lasting content, it seems to me, is to not overstuff your site with essentially pointless, derivative and repetitive articles while at the same time drawing your readers back over and over again to your site with the promise of new aspects to your particular service or field of expertise.
But with so many choices, what types of content will help you attract the most leads and turn them into customers?
She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Entente Marketing, Return on Partnering, and PartnerWise are trademarks of Entente Marketing. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014.

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