B2b video content marketing 101,youtube small business marketing,basic photo editing software mac - How to DIY

28.09.2013
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MarketingProfs and the Content Marketing Institute partnered again this year to bring you the latest B2B content marketing industry survey. According to the study, the secret to content marketing success is to document your content strategy and stick to it. In full Uberflip style, we created an infographic to highlight some of the key elements and help you digest the 40 page report in a glimpse. If you want to be an effective content marketer, you need a documented strategy (not just a verbal one!) Tweet This! As far as marketing tactics go, Infographics had the greatest increase in usage from 51% to 62%. Tweet This! Native of France, Quentin Zancanaro gained valuable experience in many graphic design areas and offers a versatile skill-set. Branding and writing are especially important for B2B brands to achieve content marketing success. You already know The Uberflip Experience is going to be awesome, but here are some practical reasons that you can throw around when you are asked why you should attend. Your content experience doesn't just improve your marketing performance — it can also influence human behavior and brand perception. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I have to say I think you are merging two concepts: a) the need to update the 4 Ps, which is dated b) taking social media concepts and applying them to b2b. It sounds trendy and cool, but having been a Communications Manager for a major b2b company for the last 5 years, I would say that the principles of solid b2b marketing still apply, and yes, they are different from b2c. Connections could almost be a feedback loop – which social could really help you with getting the right feedback and making even better decisions.
You can get the valid source about the B2B Marketing process in the aspect of the Marketing Policy and the valuable important tasks in the posts…keep sharing. If anyone is interested in Business Data may I suggest you take a look at our website for B2B Data. Your content marketing goals and objectives need to be taken directly from both your short and long-term business goals. But regardless of your immediate goal, a mantra of your B2B content marketing strategy should be to never stop educating your prospects. It’s crucial to understand what you hope to accomplish, but understanding your customers’ goals, problems, challenges, and opportunities is even more important when setting your B2B content marketing strategy.
Ultimately, it’s important to focus on areas in which you can fill an informational void for your customers and prospects that will help get them closer to achieving their goals. The intersection of your goals, your customers’ goals, and your solution expertise is where your B2B content marketing strategy should live. Understanding this relationship should help you uncover how much content you need, what type of content you need, where and when in the buying process your content will do the most good, how you will distribute your content, and ultimately highlight your content marketing mission statement. According to Joe Pulizzi of the Content Marketing Institute, it’s vitally important to hone in on the why of content marketing before you ever concern yourself with the what. To get more tips on content marketing for your B2B business, sign-up for our free monthly newsletter.
Sam Brennand: Sam has a wealth of experience in B2B marketing and sales working on the Windows Client team at Microsoft Canada and the SMB Retail team at TELUS.


In fact, if you take a closer look, you will see that content is a strategic business initiative that spans the entire organization. Honestly, what good is a content strategy if you don’t have qualified people or a corporate culture to support it? For the B2B company seeking ways to create a content-centric ecosystem, Education and Resources will be the two biggest challenges. To be successful at generating useful content for your potential customers, you have to be committed to making your content work for them (not you!), so get educated and ramp up by integrating your company with skilled people that have the know-how your market demands. B2B Content Marketing Strategy Drivers: facts, figures and numbers drive credibility and are inherent in great business to business focused content vs. That’s not to say the content has to be nothing but geeky fact driven writing but data and figures help to drive back end conversions with businesses interested in working with your businesses. Structure, story and presentation still drive conversions; but, other businesses are looking for brands that educate with their content. Clutter cut through is critical to getting your messaging heard and visual content helps to do this. But, for B2B brands your customers are frequently making decisions that impact careers, profitability or even sustainability of their business. That can range from basic Google Analytics analysis to building a complex sales funnel with real time measurement using MixPanel – big data analysis is rapidly becoming the mantra for any B2B marketing who wants to generate content marketing ROI.
This link will take you to our public Dropbox folder with a link to a sample Editorial Calendar and for a deeper dive on how to use an Editorial Calendar click here. We are not advocating piracy, just underscoring the importance of using guest bloggers as part of your content mix, sharing content that may have been written by a thought leader in your industry or using a video interview that’s chunked up into multiple content initiatives.
Blog: 76% use blogs to drive content marketing and see 2x increase in traffic and a 5x in leads.
It also uncovered that content marketers are creating more and more content but they still struggle to track ROI, especially when they don't document their strategy. As a Graphic Designer at Uberflip, Quentin focuses to provide creative and innovative assets to promote the Uberflip brand and communicate our message. He previously led demand generation at marketing software company Uberflip, where he tripled the B2B lead generation output. Read our ultimate guide for everything you need to know about how to do it right for demand generation! This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges. But in our zeal for embracing digital platforms and social media, we’re going bonkers over new promotional media, forgetting that the true marketer has a strategic responsibility for what gets built in the first place.
At the moment we’re looking to build on our existing database for the UK so are particularly interested in exchanging data.
Different types of content will help you achieve different types of goals, so locking down what you hope to achieve is vital. Be sure to plan carefully so you’ll be able to measure how successful you’ve been in achieving your goals down the road. At its core, content marketing is about creating better informed customers and building relationships and sharing your knowledge without expectation is the key. They need to be the fuel that stokes your content fire and taking the time to build detailed buyer personas is the best way to hone in on these.
That’s why Joe recommends creating a content marketing mission statement as a crucial step in the development of a content marketing strategy.


You need to believe that the knowledge you have about solving problems with your solution can make a difference for your prospects and customers because content marketing is a long-term strategy. Learn how to deliver a good user experience, how to set up an effective site and what features you need to capture lead information. It’s much bigger, more complex, and much more important, especially today as more decision makers use mobile devices to get information in simple, bite-size chunks. C-level managers must first mandate a corporate culture that can support a content-centric organization.
SAP, Intel, and Cisco, have been advocating content-centric communication within their organizations for years. Notice how every touch point in their buying process – from video, to social, to collateral – is fresh, consistent, connected, and unified. Whether your targeting a C-Level executive or a small business owner, they are all drowning in content and data.
It’s a two screen world and every exec today is running around glued to a smartphone. Consumer buying decisions are at times emotive or brand driven: the price of the purchase is much lower. Accordingly, they want content that educates, answers questions and that builds trust in your brand. If your brand is sharing the same content everyone else is you are not going to stand out from the crowd. Francois started his career at Desjardins Group, specializing in the fields of market intelligence and customer data analysis. Once you’ve nailed down your mission statement, you can use it as a barometer for all of your content creation. Take it seriously because right now, leaders in your industry are being defined by the quality and usefulness of their content, not just their products or services. They have fostered a content culture where everyone is considered a voice of the company and therefore a potential publisher of content that supports that voice. They could have easily done what everyone else does: copying and pasting reams of technical mumbo-jumbo onto their website leaving it up to their visitors to figure out. B2B buyers are now being influenced by social, mobile, and video content to help them make procurement decisions. Business to business is people’s business (and yes, they need Content and all the rest, but personal relations remain quite essential). But B2B companies like SAP are simplifying the complex by producing unconventionally engaging and useful content – content that simplifies the purchase journey and creates supply chain love. At some point, B2B firms will have to deal with their lack of knowledge and lack of resources in order to accommodate their audience’s content-centric mindset. Do you have unique processes, expertise, or experience that differentiates you from your competition?
Create a list of reasons why your audience will respect and welcome your content, print it out, and post it on the wall where you can see it every day.



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