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18.02.2014
Blogging is not for every business, but I’ve outlined 5 tips for your company to consider before starting your company blog. Deciding who should be the main author of your company’s blog does not have to be a major hurdle. Choosing the right blogging platform to publish your blog is dependent upon many technical factors, but a simple way solution is to try what everyone else is using. Create a blogging policy and set guidelines that define the interaction between your company blog and its readers. My biggest challenge with writing for this blog is blocking off the time to write content. Frequently publishing brief posts that focus on a single idea and set of keywords will provide search engines with more pages to index from your website. Well written, longer posts are the best at engaging readers and will generate links to your website. If you have any questions about blogging or social media, please contact us and we’d be happy to chat. If we determine that there still is interest, we review the minimum criteria and objectives and obtain a reaffirmed commitment on the part of the stakeholders. Above all else, remember that blogging should be fun, and if not, it should at least provide value to your organization. Hace unos dias te contabamos que a los usuarios no les gustan mucho los pop-ups ni videos con autoreproduccion, un tipo de publicidad tradicional que se caracteriza por interrumpir la navegacion. El Doctor Hosting destripa esta metodologia que conjuga herramientas de marketing online para generar mas visitas de trafico cualificado, transformarlas en ventas y conseguir que los clientes sean prescriptores de la marca. El Doctor Hosting te ofrece unos consejos y apps para reducir el tamano de las imagenes, ya que esto sirve para ahorrar espacio en disco, poder compartirlas con tus contactos o hacer que tu web cargue mas rapido. IAB Spain ha presentado el ‘Estudio Anual de Redes Sociales 2016’ en Espana, en el que indica que el 81% de los internautas de 18-55 anos utilizan redes sociales, lo que representa mas de 15 millones usuarios en nuestro pais. Migrar nuestra cuenta de email a Hostalia no es complicado, es algo seguro, y para que lo veas te lo vamos a mostrar paso a paso con imágenes.
CoSchedule ha creado la infografia ‘The characteristics of a content hacker’ donde habla del growth hacking, que usa la creatividad, el pensamiento analitico y las metricas sociales para vender productos y ganar repercusion. Y como el growth hacking esta alineado con el content marketing, al fusionarlos tenemos a un obseso del trafico y del crecimiento llamado content hacker, cuyo objetivo es crear contenido compartible. Escrito por el equipo de Comunicacion de Hostalia, dirigido por Inma Castellanos, en el que conversamos sobre Hosting, Internet y Tecnologia. Para visitar nuestra página web es necesario tener JavaScript habilitado en el navegador web. Esse post e uma continuacao do texto “Eu queria criar um site, mas nao sei o que eles comem…”. Os blogs, weblogs, ou mesmo blogues (como sao chamados em Portugal), nasceram em 1997, mas somente no ano de 99 que comecaram a se popularizar.
Os blogs se popularizaram principalmente pela facilidade de uso, ja que qualquer usuario consegue postar seus textos na internet, mesmo tendo pouco, ou nenhum, conhecimento tecnico de linguagens de programacao, alem de serem mais baratos, ou gratuitos, enquanto sites precisam obrigatoriamente registrar um dominio e possuir uma empresa de hospedagem para ter seu conteudo publicado. Uma das caracteristicas mais marcantes dos blogs e o estilo de escrita menos formal e o fato de os textos expressarem a opiniao do autor. O conjunto de blogs forma aquilo que chamamos de blogsfera, e quem escreve em um ou mais blogs e chamado de blogger, blogueiro ou bloguista (em Portugal). Outra caracteristica dos blogs e a organizacao em ordem cronologica inversa de seu conteudo. Todo o conteudo publicado em um blog costuma receber TAGS e e separado em categorias, para facilitar sua futura localizacao. Para se ter uma ideia da popularizacao dessa plataforma, em 1999, mal chegava a 50 o numero de blogs publicados na internet, dois anos depois, em 2001, esse numero ja atingia alguns milhares.
Posteriormente surgiram os Vlogs (Videolog ou Videoblog), que nada mais sao do que blogs projetados para a publicacao de videos, e Flogs (Fotolog ou Fotoblog), focados na publicacao de imagens. Hoje, podemos ver caracteristicas dos blogs sendo aplicadas em sites e vice versa, como, por exemplo, sites corporativos que permitem comentarios, ou blogs que possuem uma pagina inicial organizando conteudos. Bacana esta diferenciacao descrita no seu post, eu tenho um blog, e muitas vezes faco confusao entre a definicao do mesmo e de site.
Look for a box or option labeled a€?Home Page (Internet Explorer, Firefox, Safari)a€? or a€?On Startup (Chrome)a€?.
The Law Enforcement community continues to look towards online resources more every day for the tools they need to protect their communities and come home safe after every shift. Glendinning hopes to use this blog to share with others what it is like to be a police officer in Vancouver, what it is like to work for the VPD, and how 'the job' has changed her view on many things. My name is Jim Ingram and I'm currently assigned to the Patrol Division with Delta Police in Delta, British Columbia, Canada.


We hope to use this site as a way to share information with, and receive information from, our community members in the town of Amherst.
This website is about practices that possibly facilitate social harm through eroding the standards and behaviour of others. PoliceOne is revolutionizing the way the law enforcement community finds relevant news, identifies important training information, interacts online and researches product purchases and manufacturers.
A blog is a journalized entry of posts for the use of personal or business reasons with the intention of readership followers and engagement. Bloggers are encouraged to write passionately and not just focus on the business end of it.
Blogging platforms like Word press and micro blogging platforms like tumblr make blogging for businesses easy and quick to activate.
Some bloggers have also turned this into a stream of income by featuring banner ads, Google ad words and selling ad space on high content blogs. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content!
Blogs readers are usually looking to read about your experiences and insights, or even engage you in conversation – they generally tune out advertising. If you sell a complex product or service where customers need guidance from an expert, try to find a way for one of your experts to do the writing. Currently WordPress is the most popular blogging platform (and it’s pretty and making full websites too), but other popular platforms include Tumblr, Blogger, Posterous and Movable Type. Setting rules and expectations will help you avoid bad publicity and protect your credibility. Longer posts should reference other bloggers or link to related topics – which will in turn add to your credibility of your blog. You’ve probably come across a blog like this, if not your own, in the past several months. This is a perfectly reasonable strategy that I’ve enacted on several blogs throughout American Public University System. From there, we make sure there’s an established, concrete and well-understood objective. If your organizational priorities shift, objectives have evolved or stakeholder bandwidth evaporated, blogging might not be right for you anymore. If it doesn’t, it might be time to focus on another project and sunset the blog altogether. Por ello desde hace unos anos comenzo la tendencia de en vez de ir a vender a los usuarios (Outbound) atraer a los clientes ofreciendoles contenidos de valor (Inbound).
El perfil del usuario es el millennial (el 34% tiene entre 16 y 30 anos), y la edad promedio es de 36 anos. Facebook es la red que mas usan para seguir a una marca (81%), y al 31% de espanoles le inspiran mas confianza las marcas que tienen perfil (especialmente a los mas jovenes). Una tecnica de marketing desarrollada por las startups tecnologicas que lo focaliza todo en las ventas. Nesta segunda parte, vou tentar de uma maneira bem resumida explicar as diferencas entre sites e blogs, que e uma duvida que costumo receber com frequencia dos leitores.
Criados para servir como diarios virtuais, diferentemente dos websites que sempre tiveram carater institucional, os blogs sao um tipo de site que podem ser caracterizados em tres tipos: pessoais, corporativos e de genero.
Mesmo blogs corporativos costumam ter um vocabulario mais informal do que a do site da mesma empresa. Aqueles que ganham a vida dos blogs, e assumem o ato de blogar como profissao, recebem o nome de pro-bloggers.
Isso e, os posts mais novos sao sempre colocados acima dos mais antigos, que posteriormente serao mantidos no “Arquivo” do blog. Alem disso, os blogs tambem foram os primeiros a permitir comentarios por parte dos leitores, o que aumentou bastante a questao de interacao, que nos sites por padrao e feita somente atraves da troca de emails. Em 2003, ultrapassou-se a marca de 3 milhoes e em 2010 ja eram mais de 152 milhoes de blogs ativos em todo o mundo, enquanto o numero de sites no mesmo periodo era de 255 milhoes.
Apesar de ser uma diferenca bastante conhecida, e sutil e nem todo mundo sabe reconhecer o que e um blog e um site. No - social worker, parent, medic, locksmith, paperwork monkey, punchbag, taxi and stats gatherer.
It's the most comprehensive and trusted online destination for law enforcement agencies and police departments worldwide. To date there are over 156 million public blogs.  Blogging is still in its infancy and brings about many benefits to an online presence.
Blog posts need to contain original and engaging content with less emphasis on a sales pitch.


Almost all business websites need to consider having a blogging aspect to their web presence as it promotes traffic and improves organic search engine rankings.
Businesses starting out are recommended to build a blog to build a list of opt-ins that you can eventually market to after a relationship has been built. The most successful corporate blogs consistently provide valuable content to readers, not just information about current promotions.
If your offering is simple, choose a blogger with personality and the ability to write in a conversational style, often.
The new world of consumer-generated media requires an understanding of how to react to comments and customer blog posts, and how to research and write your own blog posts. Basically, the way it works is that a blogger starts out with grandiose ideas of writing daily about this-and-that, tweeting out their posts, sharing content on LinkedIn, and creating lively discussions that lead to dozens of comments and follow up posts… In reality, what really happens is you write a few posts for the first month or two, maybe add in a couple shares, that dwindles to a post a month, and then after a year blogging it seems like just another item on your ever-growing to-do list that is put off indefinitely. It turns out that I was able to crank out nearly 200 posts, about four times as many as I had expected. We have a number of faculty members and departments that operate blogs on a wide range of topics from homeland security to career tips. Podemos perceber isso bem claramente quando uma mesma empresa mantem um blog (bem construido) e um site institucional falando sobre a marca. Normalmente possuem blogs com enormes quantidades de visitacao e conseguem receber um “salario” so da publicidade gerada por eles ou de posts pagos.
Na pagina inicial de um weblog, conceitualmente encontramos no topo as postagens mais recentes, ao contrario de um site que coloca na primeira pagina o que julga mais interessante.
O Brasil representa o segundo maior no numero de weblogs na web, perdendo apenas para os Estados Unidos. Before you start blogging, see what successful bloggers in your industry are doing right and then decide how you want to share your stories with readers.
Sometimes the best person to write the blog is just someone in your company who’s passionate about social media. Taking the time to think about every post before you publish will save you embarrassment and public criticism.
You might find that creating an editorial calendar is more appropriate, depending upon your stakeholders. As I established earlier, having a blog that’s publicly available with little content, outdated, is one of the worst possible things for your organization.
E preciso saber o que as duas plataformas oferecem, quais as vantagens e desvantagens, para, entao, definir o que e melhor. Bloggers are also warned not to post banner ads on the front fold of websites today as they run the risk of being penalized by the major search engines like Google. Some businesses also make the fatal mistake of launching a blog but not posting frequently.
For those businesses that cannot post frequently you can also implement a guest blogging system.
It’s better to exceed your goal as you go along then to set yourself up for failure right out of the gate.
I’ve even seen blogs listed on resumes or business sites that have only a handful of posts spanning years. So, if you are done with blogging, and you’ve achieved that conclusion because you have addressed the aforementioned issues, then you need to aggressively move to take the site offline. Companies that have a blog that is not updated frequently, and personal bloggers that go long periods of times (multiple weeks) without posting can start to hurt their personal brands.
The biggest issue is it looks like you are no longer active, so visitors assume you may not be in business, or you may have abandoned your blog… or simply lost interest. At American Public University System, we had a blog run by our Career Services Team full of great career development advice such as interview tips, job fair logistics, and so on. With the new reality of personal publishing, this critical backlash can remain online for years to come.
Since the sites were related it made sense to combine them, but retain the OnlineCareerTips brand, since it was more widely established.
The final step was to ensure the back end system redirected users from the old site to the new one in case visitors had any old links bookmarked.
It’s less work managing one site versus two, even though we have the same number of contributors.



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