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The ubiquity of brand messaging today creates real challenges for companies seeking mindshare and differentiation in the marketplace.
These new realities of marketing are why 360 believes that a brand is a far more valuable asset when it is an Authentic Brand. Authentic Brands are those that embrace a mission, focus on core values and put customer or client needs above everything else.
Does it speak credibly about the values of our company and address why those values should matter to our customers or clients?
Have we conveyed the overall personality of the brand in a way that makes it approachable to people we’d like to know us better?
Your brand is important to your success, and while many loyalty platforms on the market today advocate the promotion of loyalty through use of their brand, we disagree! We see this more and more with the proliferation of "common card" rewards systems that have become popular among small merchants today.
After all, the point of a loyalty system is not to participate in a common program with your competitors and simply discount your prices.
We are of the opinion that it's vital to have every point of engagement with your customers reflect your identity and brand, not ours. With Preferred Patron™ behind the scenes, your brand will maintain its consistency and value throughout.
360° branding is a marketing strategy that takes into consideration the brand identity you have established for your business and works to ensure that your brand is on the minds of your customers as much as possible, whether they are in-store or out-of-store. If your business is new, this is especially important, as your brand needs to be present everywhere to build that successful brand image!
Rewards Program Name That right, your program should have a name that speaks to your image. While it would be great for us if everyone named their rewards program Preferred Patron™, that would do little to build and maintain your brand!

Member Web Portal Your members should have an online website they can go to, any day any time, to check on their account and see promotions and rewards they've earned.
Not only should this portal reflect your identity and logo, it should have a color scheme consistent with your website as well. Rewards Cards While use of plastic cards do carry additional expense and are technically optional, their value should not be under estimated. We still live in an age where the idea that mobile apps can replace plastic rewards cards is idealistic and not practical for many reasons, not to mention, mobile apps are actually more cumbersome and time consuming than a key-fob on your key-chain! Communications Communicating with your customers, in-store and out-of-store, is vital to a successful loyalty program!
With Preferred Patron™ those communications will come from your business, talk only about your business and reflect your business brand. Creators of the Preferred Patron™ Loyalty Software Program & Rewards Software Program for Small, Medium and Large Businesses!
Brand Formation enlists a 360 degree branding approach that compliments every aspect of your business from identity to marketing. Once your logo is established, a theme is created that will translate to all your marketing collateral. A cost-efficient and effective way to maintain brand-awareness to your customers is Brand Formation's email marketing approach.
Brand Formation's approach to business branding enlists these key variables to create a concise and clear representation of your business and message. At a time when consumers have become increasingly skeptical of marketing claims, transparency and truth-telling are the hallmark of companies that establish real rapport with their customers or clients.
In the case of Authentic Brands, it’s impossible to separate what they say from what they do.
With Preferred Patron™, if you leverage our Tablet Loyalty program, it will prominently display your program name and logo as well as a custom introductory screen of your choice.

Your invoices, quote forms, company letterhead, business cards, banners, brochures and other collateral should all portray a clear, consistent message. Your website, eCommerce store, email marketing template and social media platforms should all be homogenous.
The choice of color, text style, imagery and size lay the framework of your company's core mission and belief system. This is an industry and company-specific approach that entails background research to get it exactly right. Key tools to include in your website development include a lead generation component as well as proper search enging optimization techniques. To ensure that your online presence is being optimized to its fullest, periodic web maintenance is required to be relevant and fresh to search engines.
From full service branding consisting of web development, search engine optimization, brand collateral creation, email marketing and lead generation to freelance graphic design services.
Our unique, 360 degree branding approach takes your business from beginning to end with agency support every step of the way. Not only will web designs and email marketing compaigns be developed with style, but designed with lead generation and sales in mind.
Brand Formation creates a core solution that takes into consideration your marketing goals, budget and branding approach. Please take advantage or our free consulting offer and enlist our expertise in your marketing and branding efforts.

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