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30.04.2015
5 Key Social Media Trends Surfacing at Social Media Marketing World You are using an outdated browser.
If I had to pick a single social media trend driving conversations at #SMMW13, it would be the convergence of social and content marketing. A video on a business website landing page increases the average page conversion rate by 86 percent. Posts accompanied by an image on Facebook, blogs, etc., garner 94 percent more page visits and customer engagement than posts without visuals. 60 percent of consumers are more inclined to click on a business site whose images crop up in search results. Because users engage more with images than with links or texts, they’re more likely to share visual content they find on your website with others in their networks.
So what strategies can you employ to make visual marketing work with your prospective customers?
Sometimes the idea behind a B2B product or service can’t be easily communicated to the target audience. Consider making a short “how-to” video you can post on YouTube (adding a touch of humor and visual creativity to make the video more appealing).
Stock images are easy to locate and quick to add to your marketing campaigns, but savvy customers won’t relate to them. Your satisfied customers might be the best resource for generating original visuals for your marketing campaigns. Many of the same online principles about visual marketing apply to your offline efforts as well. Understanding how visitors find your website and how they respond to your content is critical to optimize your online marketing efforts and grow your business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. Marketing strategies should be based on a business’s strengths, opportunities, weaknesses, and threats – every business is unique. HubSpot provides various kinds of inbound marketing solutions for companies under the same roof. This popular social networking site enables users to express their thoughts and share them with other like-minded people. This enterprise solution helps users manage their multiple social media accounts at the same time. These useful tools help you promote your business and test out different marketing plans and strategies are. Jer­emi­a­h Owyang chats about social media marketing, for businesses and how companies can best engage their online customers.. Two key take away points from this are 1) companies need to understand what is their business objective of using social media? The question from me, is social media marketing suitable for all companies, are companies just following the band wagon? I feel ultimately it boils down to the company’s objective and its means of competitions and how they view social media (Facebook, Forums, Twitter, Blogs).
The opinions expressed here are my own, and do not reflect those of my employer, clients, friends, family, or dogs.
In interviews, Jason Miller, resident Social Media Strategist at Marketo, has admitted that he agrees, and “believes that this is the year where content and social media will convene into the driving force behind organizations’ marketing strategies.”2.
Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone.
If you can communicate a message about your product through visuals, you’re helping users meet the goal of gathering as much information as they can in the shortest time possible.


If you can demonstrate the product’s features and benefits through images, you make it much simpler for prospective customers to grasp the value of this product in their lives. If there are ways people can use their product that they wouldn’t normally think of, include those in your how-to video or produce and promote another video offering additional information. But a compelling image adds texture to content, helping to generate new interest in the product or make people think of it in a different way. Invite users to share their experiences in photos or short videos (showing the product in action or simply offering a testimonial about the product’s effectiveness). Whether it’s a printed flyer, business card or promotional materials that accompany a live marketing event, select photographs and other images that accurately convey the look and feel of your product. Bag Warehouse, a subsidiary, has more than 15 years of marketing and promotional experience. They are looking for information that is quick, understandable and easy to act upon if desired. Promotion helps you reach out to more people, who can be turned into prospective customers and clients. And there are various useful tools you can use to execute marketing plans smoothly and on schedule. It helps identify any inconsistencies in your website, like slow loading of pages, poor content, and crashes, and provides solutions for fixing them.
It offers features like blogging, landing pages, email, sites, SEO, and social media, which drive more traffic for your business.
You can also figure out if you’re reaching the right audience or do they need to change things up. If the culture of the organization is pretty much conservative and bounded by heaps of regulations perhaps social marketing is not the right platform for them. Engagement Goes DeeperFor many brands who are just starting a presence on Facebook, Twitter, and Pinterest, any engagement is a good thing. It follows, therefore, that the visuals you choose to communicate your brand should also be one of a kind. Such user-generated visuals carry a great deal of credibility with prospective customers and are more likely to be shared among social networks. The company supplies promotional bags to businesses based on their unique promotional needs. This helps you figure out if your marketing campaigns are working or need to be fine-tuned. Being an engineering graduate, her background allows her to connect with cutting edge technologies and relate them with real world scenarios.
Posts that gain “Likes” and “Shares” are certainly rewarding, but paying attention to Facebook Insights is crucial.
You’re able to see clearly which campaigns are making people visit the site, which are generating sales, and how various users are interacting with different pages.
Analytics help to judge the performance of various marketing channels for targeting customers. Businesses use Twitter for striking up relationships with partners, customers, and other relevant people. Team members can better collaborate with each other and gauge the performance of their posts with analytics. Using Predictive Analytics 52 How Virtual Reality is Transforming Shopping 33 Image: GDPR: Do You Know What Data Protection Breaches Could Cost You?
Amy Porterfield, co-author of Facebook Marketing for Dummies believes that a leading social media trend will be looking deeper at  engagement, as a tool for learning more about your audience.3.
You can see how visitors are getting referred to your website and which devices they are using.


When she is not writing, she can be found in the abode of himalayas, as exploring nature excites her the most. Podcasting Gains SteamOne of the most-effective ways to be heard could be to literally invest in publishing branded sound bytes.
You’re also able to gain a good insight into popular marketing trends and practices, so you can model your marketing strategies accordingly.
One of the powerhouses behind the conference, Social Media Examiner founder Michael Stelzner reported that a recent survey of 3,000 marketers revealed there would be an 800% increase in podcasting in 2013. Kanika also enjoys sketching, cooking, dancing and spending time with her family and folks.
Lucky you if you managed to attend it rubbing shoulders with some of the biggest names in the industry, including Guy Kawasaki and Chris Brogan! Approximately 1 in 7 people on the planet have a mobile-enabled device, allowing convenient access to podcasts.4.
A Good WebsiteHaving a clear & professional website that you can direct to your potential customers, your customer base will soon begin to grow. Her future plans include joining a writing community, a vacation in Paris and riding a white horse.
You probably had the luxury of cruising gorgeous San Diego bay in the evenings on a private yacht. Social Commerce GrowsDespite the meteoric rise of social media, consumers still trust recommendations from family and friends more than any paid media, or online review websites. Your site should provide contact information to your business, as well as clear information of your products & services. Between inspiring conversations with other experts and the exciting roster of speakers, I’ve had the pleasure of gaining some insight on the biggest social media trends of 2013.I’ll be sharing highlights of my experience in a series of blog articles.
Viveka Von Rosen, CEO of LinkedIn to Business, predicts a rise in social commerce, like Facebook’s graph search.
Tune in for more insights over the next few days, and in the meantime, enjoy this sneak peek at the hottest social media trends that are right around the corner for your brand:1.
More social media networks will likely invest in tools that allow users to explore their friends’ and families’ “Likes” and experiences with brands.5. Content is Social2011 was the year where social media marketing became a runaway phenomenon.
Personalization MattersPersonalization is really nothing new, but as the internet becomes more sophisticated, it’s becoming increasingly possible for brands to develop real friendships with customers. This ensures when someone searches for your services online, the search engine will be able to find your site, & pull it up first. 2013 is the year where companies are beginning to realize that you simply can’t gain an audience without social media, and you can’t educate and engage without branded content. Radio Interviews or AdsRadio is a fantastic way to reach potential customers who are always on the go.
NewslettersThough newsletters have became a little outdated, they are still an effective way of reaching current & new customers.
When sending out newsletters, be sure to make them look professional & readable, perhaps including an incentive such as a coupon.



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