Business social media solutions,video filming business,video player free download for windows 10 youtube - PDF 2016

05.04.2015
Somewhere between 87% and 98% of companies now have a presence on social media sites, depending on whose statistics you choose to believe.
Far fewer companies have applied the principles of social networking throughout their business; in many cases the Facebook and Twitter presence is just a Social Facade, a marketing layer that aims to disguise that in the rest of the company it’s the same old anti-social business as usual. Of course, there’s absolutely nothing wrong with using social media as a marketing channel.
To begin to take full advantage of social technologies, it’s important to recognise the three main types of social network, and understand how to engage with the right audience in the right place. Customers of many companies have realised that if they complain loudly and publicly on social media they get a faster response. For most companies, the level of integration between their Facebook page and their CRM system is very poor, so is it any wonder that irritated customers hijack the comments threads of the latest faux-cheerful marketing posts to complain? While you’re establishing a more open, collaborative relationship with your customers, it seems rather unfair if your employees are still stuck with email and old-fashioned intranets as their main communication mechanisms. Employee social networks not only make the workforce more productive, they teach employees how to work in an online social environment.
Perhaps the least explored area of social business is in connecting the company’s network of supplier and partner organizations.
Nowadays using social media tools has really become an inveitable part of almost any business.
Our Social Times is a boutique social media agency based in Cambridge, UK, providing a range of high-value social media marketing, monitoring and training services. Leave your details and we'll keep you updated about this and future courses (we only email very occasionally). But to see social solely for this purpose means missing out on much wider potential benefits.


Used together, social media, company-managed customer communities, and internal-facing employee social networks can form an integrated social business strategy that turns your company into a true “social business”.
With 200 million users on Twitter and a billion on Facebook, the reach of these services is immense so you would be crazy not to have a presence here. It provides fast, short answers, but needs to redirect more complex discussions to other channels.
Indeed, some companies seem to be proud of their responsiveness on social media compared with traditional CRM, without thinking this through to the logical conclusion.
It’s perhaps a little unfair to single out any particular example of this when so many companies are guilty of it, but Three UK’s Facebook page provides as good an illustration as any you are likely to find. Unfair, and inefficient; the McKinsey report mentioned earlier estimates that use of social technologies inside the company can increase productivity of knowledge workers by 20-25% by reducing the time spent handling emails and searching for information.
The list of social media disasters caused by inappropriate messages from employees grows ever-longer by the day, and while it’s easy to blame employee incompetence for this, the truth is that if you don’t regularly work in a online social environment, it can be easy to misjudge the tone or content of messages you send. Very few businesses are entirely self-sufficient, so communication with other companies is essential.
We’ll also be joined by John Bird at American Airlines and Philip Sheldrake from Euler Partners. She has worked for the past 8 years in marketing and event management for high profile UK companies. But just because you’re using social media for business, that doesn’t make you a “social business”. That sometimes sounds like rather vague and unattainable goal, so here are five pragmatic reasons why you need an integrated social business strategy. But they’re not great places to have more productive conversations with customers – there’s only some much depth you can go into in 140 characters.


Setting up a social media team as a rapid-response CRM team is clearly not sustainable – instead social and CRM need to coherently integrated, giving the same speed and quality of service whichever channel the customers uses.
Indeed, McKinsey estimate that potential value of social inside the company is double that of the external value.
Using a social network for communication with your colleagues gives invaluable experience that makes you a better communicator with customers.
Yet business-to-business social networking is still in its infancy, with email still used as the lowest common denominator for communication. With a passion for digital marketing and visual social media and, when she isn’t running our international events, makes jewellery and writes a food blog. I work in the area of online marketing and there’s one story that has recently caught my attention about a guy called Lorne Marr whose business became successful thanks to a perfect job done by a little company he hired.
Establishing cross-company, private social networks can apply the productivity benefits noted by McKinsey to the wider supply chain.
The popularity of his website grew when the full power of social media was yet to be discovered but as he says it’s the use of social media tools that keep his business competitive even today. Integrating it into a Best Buy-managed customer community would enable deeper engagement, and more meaningful customer relationships.



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