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Today we complete a series on how you can improve your marketing by working with Customer Service departments. What if at the conclusion of every Service call, instead of the customer getting a survey, the Service person filled out a response card? Growing, and not making the same mistake over and over again, improves the value of your organization and brand.

Training, better instructions, redesign the interface, change our go to market strategy to include resellers who can add the right kind of value?
How much better would customers feel about your company and your brand if you really built what they needed, not just what they tolerated?
Iaccoca killed the projects, and what ultimately came out was the Minivan and the K Car, but critical to Chrysler’s growth away from bankruptcy.

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