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24.09.2013
Turner Intetrnational's Cartoon Network, Rakesh Roshan's Film Kraft Productions and Toonz Animation have partnered to create these four animation movies. Tapping into a growing demand for local programming, Siddharth Jain, MD, South Asia, Turner says, "Here is Bollywood iconic superhero whose theatrical success has already found a resonance with children which gives us confidence that Krrish is a character which can be converted." In fact, Cartoon Network's Chhota Bheem, a locally produced show, is among the highest rated children's show with a TRP of over 1. While Turner will hold the Broadcast rights of the four animated films, for the Asia Pac region, Film Kraft, will hold IP rights to the content. For producer Roshan, this is also an opportunity to grow the market for his Diwali release of Krrish 3. Plus, I wanted to revive the memory of Krrish with children and the newer generation who may have not seen Koi Mil Gaya or Krrish.


A  These movie sequels follow the childhood adventures of Krishna (from the movie Krrish) who discovers that he can help people and save the world with the special powers bestowed upon him by Jadoo (from the movie Koi Mil Gaya). But in order to protect his identity and loved ones from the wrath of his enemies, he must don the mask of superhero Krrish! A series of four movies will be created between 2013 and 2014, the first of which, titled Kid Krrish, will air on Cartoon Network in July . This is a huge milestone as far as Toonz Animation is concerned," said P Jayakumar, CEO, Toonz Animation who are producing the four films. Jayakumar, says though there will be an overall facial structure of Hrithik in his young age, Kid Krrish is designed to make the features animation friendly but still retain the cuteness of little boy Hrithik at 11-12 but not necessarily the exact look alike of Hrithik at that age.


We have tried to explore how the adult Krrish would have behaved if he is put in a particular situation or face a particular situation.
We have also designed an all new Superhero costume specifically for Kid Krrish which could have a little resemblance of the costume of the adult Krrish," adds Jayakumar.



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