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14.05.2014
The term “corporate video” doesn’t usually grab the attention of partners and prospective clients.
To help you get started, we’ve put together a list of tips for creating great, compelling corporate videos. Customer testimonials can be a great way to show people your products and customer service, as well as display the value of your company or product. While the artistry of filmmaking may baffle you, the logistics behind it will probably be second nature to most small business owners.
Once you’ve decided the goal of the video, consider who the people are in the company who should input on the video? When thinking about the stories that will support your video’s purpose, recognize that not all stories are equal.
For example, testimonials from clients in interesting or exciting industries will be better than those in more conventional ones. No one is expecting your company video to look like a glossy Nike ad or a blockbuster action movie, but that doesn’t mean it should look like someone shot it on their iPhone. Now that you’ve made your video and are ready to share it with the world you need to launch it effectively. Beyond your own social media, try to pitch your videos to publications, especially smaller industry publications that may need video content. Brian SutterDirector of Marketing at Wasp Barcode Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy.
Thanks, Jeremy, and I have to say that here at Story Store Media, we’re big fans of ReelSEO!
With this in mind, video can be used to help raise awareness for charities and not for profit organisations who are looking for additional support, volunteers and donations. There is a tendency to use statistics to shock viewers, but facts can also be used in a positive way. Now that you have created a video that caters to and engages your target demographic, you need to end by revealing the next step you want viewers to take.
There have been a variety of charitable videos that have gone viral recently, such as the recent Ice Bucket Challenge.
For more advice on video production and marketing, be sure to follow us on LinkedIn for all our regular updates! That is changing as big brands and small businesses change their approach to the traditional corporate video. Not every medium-to small-size business has the resources to put millions of dollars into their marketing or advertising videos.


If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.
In today’s competitive video production market there are probably more than a few video producers in your area and your budget. Make sure to check your video or shoot test shots to make sure the image looks the way you want. In addition to being the most popular video hosting site, it is the second most popular search engine after Google, and it’s results are also prominent on Google searches.
Facebook, Twitter, your company blog, website, and email list are all great ways to spread your videos. Depending on your video it could even work for a bigger publications, but regardless of the size, when you get your video on a publication it means people you don’t know are learning about your company. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. Usually, they also cover weddings, birthdays, company events – so you can ask your friends around or search them in a local directory. Companies often start with poorly made video and switch to better productions as they become more aware of how production quality represents the brand. If you are looking to incorporate video to your charities digital marketing strategy, we have listed a number key features needed for creating a successful charity video.
As well as educating viewers of the negative situation that has resulted in the formation of the charity, it is equally as important to show viewers what positive results their actions or donations could yield.
If you have a clear audience, message and call to action, video can be a powerful medium with which you can connect with your audience.
He previously worked as a business consultant, BBC journalist and digital media project manager, and lives in Sale with his wife and two children.
Increasingly, companies are trying to find ways to create content that can engage and entertain audiences instead of just trying to sell them something or promote the company. With the right content and a few basic tools, and a modest budget, any business can create engaging, high-quality corporate video that will help solidify your relationship with existing customers and bring in new prospects. Some videos want to sell or promote a product, others may be more about raising brand awareness of your company as  a whole. Product overviews can help prospective customers learn more about a product and make more informed purchasing decisions. As most good business leaders know, at the heart of getting things done is a good, well-thought out plan, so don’t rush into your video.
Videos take time and money and there is no reason to spend valuable resources on a bad video.


Employees who are confident speakers and big company advocates will do better on camera than those who prefer to work quietly.
Ask friends for recommendations, search online, find their websites and review their work, find someone who does work you like and begin a conversation about budget and ideas.
Be careful not to spam people with too many, but an occasional update with some video clips will actually be appreciated by many. If you have a message that you want to convey to an online audience, video is one of the most effective ways to do it. You need to know what you want to achieve as well as identifying the audience you want to target. No matter whether you want viewers to get involved or to simply share the video to raise awareness, you need to include this message at the end of the video. In today’s environment of two way communication between brands and consumers, companies have become storytellers, and video is a great storytelling tool.
As you plan your video, consider which stories you have to tell and which ones are the strongest. You can often find video production firms that will do everything from concept to post-production or others who may want you to work on the concept and they will come in for production and post-production.
So don’t get too caught up in production and post-production that you forget about marketing and distribution. More and more businesses are recognizing the power of video for reaching and engaging customers – but the message, distribution and production quality must be carefully thought through in order to properly harmonize with the goals and interests of the brand. You will already have an idea of your key demographic from your existing supporters, it is important to create the video content specifically for this demographic.
If you are looking for the active support of others you need to establish an emotional connection with them. These are just some of the initial questions you need to ask, but essentially having a plan means considering what needs to get done for the video, how it is going to get done, who is going to do it, and when it is going to get done.
If you’re in a niche industry, find a way to connect your skill to day to day problems or topics, an accountant can explain basic tax terms or ways to organize financial data.
Talk to your team and think about how you can turn your company’s experience and experiences into interesting consumer experiences through video. Video is a collaborative medium and requires a team, find the people in your company who are interested in this kind of creative expression or hire professionals.



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