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29.02.2016
Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Principles of Marketing.
Market Segmentation Using Multiple Segmentation Bases PRIZM NE classifies every American household into 66 unique segments organized into 14 different social groups. 3 Major Segmentation Variables for Consumer Markets (P.196) Geographic Region Country size City size Density Climate Geographic Region Country size City size Density Climate Demographic Age Gender Life cycle Family size Income Occupation Education ……. 6 Target market (P.210) Target market is a set of buyer sharing common needs or characteristics that the company decides to serve. 8 Undifferentiated) ( Mass) marketing A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. 11 Concentrated (niche) marketing A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches..
7-1 Chapter 7 PRINCIPLES OF MARKETING Market Segmentation, Targeting, and Positioning for Competitive Advantage. Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers Chapter 7.


Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers Chapter 8. Chapter Six Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.
Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers Suhel Khan Oxford College ofLondon. Define the three steps of target marketing: market segmentation, target marketing, and market positioning 2. Discuss the need to understand competitors as well as customers through competitor analysis 2. These groups segment people and locations into marketable groups of like- minded consumers that exhibit unique characteristics and buying behavior based on a host of demographic factors. Differentiated ( Segmented ) marketing A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
Individual-marketing ( (P.213) Tailoring products and marketing programs to the needs and preferences of individual customers- also labeled markets-of-one marketing,one-to- one marketing and one-to-one marketing.


Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy Creating Value. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy: Creating Value. Objectives ? Learn the three steps of target marketing, market segmentation, target marketing, and market positioning ? Understand the major.
7-1 principles of MARKETING Chapter 7 Market Segmentation, Targeting, and Positioning for Competitive Advantage. Explain the fundamentals of competitive marketing strategies based on creating value for customers 3.
Important( Distinctive Superior( Communicable( Preemptive( Affordable( Profitable( Which differences to promote?



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