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30.09.2014
Negli Stati Uniti il 57% degli utenti di social network ha cliccato il “mi piace” sulle pagine dei brand preferiti, ma alla domanda su quale impatto abbia avuto su di loro il gradimento espresso dagli amici per un determinato marchio, la risposta piu registrata (35%) e stata “nessuno”. Lo studio ha cercato inoltre di indagare le motivazioni che spingono gli utenti a cliccare sul “mi piace” per un determinato brand e il risultato, negli Stati Uniti, e stato che il 53% degli utenti lo fa perche compra regolarmente quel servizio o prodotto brandizzato.
Prima si e accennato a come la risposta piu accreditata (35% dei rispondenti) alla domanda riguardo l’impatto che ha un “like” di un amico su un determinato brand fosse “nessuno”.
Dallo studio Adobe la pubblicita digitale nel suo complesso non sembra meglio, registrando un 32% di intervistati che ritiene la pubblicita online un metodo non molto efficace. Ann Lewnes, Chief Marketing Officer di Adobe ha detto: “Il digital marketing ha creato senza dubbio una grande opportunita per i brand, ma i consumatori si aspettano qualcosa in piu. Electronic media like Smart phones, cell phones, tablets use to communicate with the customers for the promotion of the product we called that technique as digital media marketing.
We have to thanks to digital marketing media through which we can promote the business in a cost effective manner. La cuestion para entender uno y otro, para saber que queremos hacer como profesionales, radica en que escenario o area queremos cubrir, ya que uno es mas amplio que el otro, y dependiendo de nuestras capacidades como profesionales, o de las necesidades del proyecto, haremos una cosa u otra.
El Social Media Marketing o Marketing en Medios Sociales, es como su propio nombre indica, una forma de atraer, captar, enganchar, fidelizar e interaccionar con los potenciales clientes y usuarios para hacer negocio, para ello, usamos determinados medios que llamamos sociales, canales, herramientas, estrategias, etc, basadas en la comunicacion, la participacion, los contenidos de valor, la viralizacion, la interaccion, la analitica, la monitorizacion, etc.
El Marketing Digital es para empezar y por definicion, todo el marketing que se lleva a cabo a traves de medios digitales y dispositivos electronicos, desde los smartphones y tablets hasta la gamificacion y las consolas de videojuegos. Por tanto, lo que debemos tener claro es en primer lugar, que el Marketing, siempre insisto en esta idea, es uno, pero para su operativa y funcionalidad, lo dividimos en dos areas: Marketing Tradicional (TV, Radio, prensa, vallas, mupis, flyers, carteleria, etc) y Marketing Digital, y dentro del Marketing Digital, Social Media Marketing.
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Esta entrada fue publicada en Marketing online, Social Media y etiquetada big data, community manager, cross media, marketing digital, marketing tradicional, online, redes sociales, social intelligence, social media marketing, storytelling, transmedia.
Espero que le llegue a mucha mas gente, que con frecuencia confunde el termino SMM con todo el MD.
Muy clara la explicacion, estoy empezando en este mundo, y me ha sido de gran ayuda esta diferenciacion.
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Technology’s increasing sophistication – coupled with the rising amount of time people spend on the Internet and social media networks – continues to drive robust efforts in the field of digital marketing.
The question has been drawing the attention of thought-leaders and entrepreneurs across industries. Digital marketer Jeff Dachis, who co-founded the company Razorfish, told Forbes in January 2013 that marketing efforts should focus more on brand building instead of just driving commerce. With rising ownership of smartphones and tablet computers, mobile is set to play a huge role in the future of digital marketing.


In essence, AR involves the addition of digital information into an individual’s physical environment. Another mobile-driven development that is positioned to benefit digital marketing campaigns is the introduction of responsive web design (RWD). Responsive web design automatically adapts to a device’s screen size, orientation and platform, removing the need to create separate sites for traditional web and mobile sites. With major players such as Walmart and Facebook investing more heavily in mobile commerce and advertising, the future of digital marketing seems bright. Questo secondo i risultati di un nuovo studio targato Adobe sullo stato dell’advertising online e su social network.
Dall’analisi emerge, pero, che un 29% dei rispondenti, dopo che un amico ha cliccato “mi piace” su un brand, vada a controllare quel determinato prodotto e che il 14% va a visitare il sito del brand reclamizzato. Vogliono storie cucite addosso per loro stessi e che il brand veicoli messaggi con un alto livello di trasparenza. It totally depends on the business is he choose a traditional way or modern way according to the budget. Through digital media marketing you don’t need to have the labor force to attract the target audience nationally and globally. If we do proper homework for the marketing campaign digital media marketing will be more advantageous in that condition. Your simple promotion through digital media marketing platforms will give you heavy traffic on your websites. I’ve teamed up with the Young Professionals of Chicago (YPC) to host a panel of distinguished speakers to discuss the impact of digital marketing and media in today’s business environment.
Pero por ir avanzando, surgio el otro dia de nuevo en una conversacion con unos companeros que tienen agencias de marketing online o se dedican como freelancers al Community Management, por que hablamos de Marketing Digital y de Social Media Marketing, ?existe diferencias?
Lo principal, como siempre, empieza por posicionarse como empresa o como profesional: ?que queremos hacer, MD o SMM? Un punto a favor del Marketing Digital frente al tradicional, su otro lado, es ademas, de un coste habitualmente inferior, el hecho de que nos permite obtener datos y monitorizar en tiempo real y con gran fiabilidad. An April 2013 report from management consulting firm McKinsey & Company concluded that the constant availability of technology and information has led digital marketing to the brink of a challenging period.
As Dachis told the magazine, social sites are brimming with various measures, such as the tweet, re-tweet, thumbs up, like, tip and check-in. Globally, spending on mobile advertising should top $23 billion by 2016, eMarketer has reported. For example, augmented reality (AR) is attracting increasing interest with Google’s development of its wearable technology, Google Glass. Of particular note to marketers, this information could include hotel locations, prices of items in nearby stores and an assortment of other commerce-related details targeted at specific users based on factors such as their location, shopping history and online preferences.


Simply stated, RWD allows businesses and organizations to design one website that works smoothly across all platforms, from smartphones to personal computers. Il dato interessante, pero, e che solo il 5% clicca “mi piace” perche lo hanno fatto altri amici. Tutti i brand che diffondono qualsiasi cosa che sia al di sotto delle aspettative dei consumatori verranno ignorati. Benefit of digital media marketing is that you get the recent updates in any part of the world.
Now you don’t need to spend your cash on the salaries of the employees, pay the bills and other expenses related to the office.
You can display your product through email, SMS, videos; the importance of digital media marketing is that essential part of the business. Just like other factors digital media marketing affect the business .Let discuss it some positive effect of digital media marketing on the business. Our panelists will provide a behind the scenes look at the digital media and marketing stratgies deployed in successful businesses today and discuss what companies are doing to stay competitive in the digital age. El Marketing Digital describe un area de mayor amplitud que el Social Media Marketing, el segundo se encuadra dentro del primero. Questo sondaggio ha dimostrato pero che il digital marketing non ha ancora mostrato tutto il suo potenziale”. As the next generation of business leaders, it is crucial that young professionals become fluent in digital marketing and media – this program will offer you advice on what you need to know to help advance your career. Digital media marketing is a cost effective medium to attract the target audience towards your product and services. For the use of digital media when you will use the smart phones it will definitely affect the business. Time and money are always precious to anyone but when you come into the business world it matters a lot. Digital marketing media give us many ways to promote the business; we don’t have to restrict to one way or medium. Through digital media marketing you don’t have to waste your resources and cash for the customers who are not interested about your product. Apart from that business will save the amount and earn the profit .In the business world you want a medium through which customer receives the information in a fast manner. You don’t have to wait for the Sunday magazines or magazines for the company discounts vouchers you can get that information in a fast way through digital media marketing.



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