Discuss the 7ps of marketing mix,720p video player for windows 7,how to make a video online for youtube videos - How to DIY

27.08.2015
You must have JavaScript enabled in your browser to utilize the functionality of this website. Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person. Many presenters (not to mention audiences) have a love-hate relationship with PowerPoint precisely because it has been abused so often, by so many speakers who's never had training on using it properly.
Well, if that's you, then I congratulate you for your savvy-ness in internet navigation, because in this section of the site, we'll be expounding upon PowerPoint Presentation Tips that many people only stumble upon after they've killed their audience with death-by-cluttered-slides. Here's a list of PowerPoint presentation tips that will help you use your slides as great accompaniments to your message, and help you create and use them as an effective communication tool that compliments your speech. Suppose the company wants to launch low- priced product, the promotion has to follow suit and the same channels where premium products are sold cannot be used to provide access to this segment of customers. Second, each element of marketing mix contains countless variables.Third, the 4Ps of marketing have been the key areas where marketing managers allocate scarce corporate resources to achieve the business objectives.
Fourth, to show the differences between services and physical products, Booms and Bitner suggested the extension of the 4Ps framework to include three additional factors: People, Physical evidence and Process. Finally, the marketing mix will vary from industry to industry and organisation to organisation because of different offerings. For example – a restaurant blue print will be prepared before establishing a restaurant business. Thus, not only a fridge, but fixed deposit facilities provided by a bank, lunch at a restaurant, polio vaccination campaign of UP Government, and promoting Jaisalmer during winters are all products.It means every good (Sony TV), service (domestic maid), idea (eradication of TB), event (Wimbledon), etc.
The second level comprises of supplemental features (Kotler calls them as expected and augmented product levels).For a midway restaurant between Delhi and Jaipur, one expects clean wash rooms. Services are easy to be duplicated and hence it is generally the brand which sets a service apart from its counterpart. Supplemental features add value to the core benefit in the form of TV, different kind of foods, free drinking water, bar, shopping arcade, lawns, fountains, etc.For a tyre, supplemental products mean installation, delivery, training, financing, replacement, etc. It is because competition in this service sector is generally high and promotions is necessary to survive. Thus banks, IT companies, and dotcoms place themselves above the rest by advertising or promotions. Cinthol soap is a product item of the Soaps product line of Godrej Consumer Products Limited, as the product line (Group of closely related products) includes Godrej No.
Pricing – Pricing in case of services is rather more difficult than in case of products.
These names may be associated with founders (Tata Salt), Sports (Polo shirts), animals (Crocodile tee shirts), invented names (Dalda ground nut oil), abbreviated names (ICICI Bank, 3M, HDFC Bank), Gods (Natraj pencils, Shri Krishna Dhoop and Agarbatti), Forts and Palaces (Lai Quila Rice, Lai Mahal Rice), numbers (555 soap), number and words (7UP), geography (Woodland shoes, Fuji Camera), objective (Boost nutritional food drink granules) and fruits (Fruit of The Loom inner wear and casual wear).
Generally service pricing involves taking into consideration labor, material cost and overhead costs. When a brand is registered with trademark authority, the owner gets exclusive authority to use.Trade names refer to company names instead of product names. Some brand names have become so popular that they have become generic names, like Dalda (HLL), Nylon (Dupont), Vim (HUL), etc. Packaging protects and maintains the functional form of the product, provides convenience to consumers, and promotes the image of the company and the product.
If you are into banking, employees in your branch and their behavior towards customers defines you. Thus many companies nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction.
In fact many companies have to undergo accreditation to show that their staff is better than the rest. Labels are used for identification, legal, informational and promotional purposes.Product decision of marketing mix is concerned with both the existing products and the new products. Both the companies thrive on their quick service and the reason they can do that is their confidence on their processes.
On top of it, the demand of these services is such that they have to deliver optimally without a loss in quality. Price is the one, which creates sales revenue – all other parts of marketing mix are costs. However, to create a better customer experience tangible elements are also delivered with the service. Take an example of a restaurant which has only chairs and tables and good food, or a restaurant which has ambient lighting, nice music along with good seating arrangement and this also serves good food. Captive product pricing (Products that complement others, like cheaper tooth paste and costly tooth brush, cheaper printer costly cartridge)3. Bait Pricing (Low price of one item to attract customers to store for selling a higher priced item in the line, like Reality developers)4. Price Lining (Different prices for different combinations – Tata Sky gives different channels packages at different prices)5. Penetration pricing (Low price to gain market share and then increase price, like Tata Telecom)2.


Price skimming (High initial price, in future price will come down to parity, like films on release)C.
Reference Pricing (Pricing at moderate level a product kept next to a more expensive product, so that customer can differentiate between moderate and better products)2.
Group or Bundle Pricing (Package to contain two or more products and the package is priced, like tour to Europe Price includes air fare, transfers, sight-seeing, hotel, and food)3. Multiple – Unit Pricing (in Big Bazaar socks with three pairs are per unit cheaper than buying one pair)4.
Everyday Low Prices (Instead of declaring frequent short-term price reductions, marketers keep the prices otherwise low, like Wal-Mart-“Always Low Prices. Prestige Pricing (Keeping higher price because customers believe that a higher priced product is of better quality).D.
Price Leaders (Keeping low prices of some products in the hope of sale of other regularly priced items, like lower sugar price and regular pricing for tea leaves, milk and cardamom)2. Special Event Pricing (Most of the big stores announce lower prices on the eve of Diwali, Id, Gurpurab, 25th December, 15th August)3. Also, i would suggest a lot of googling for ur questions as it will help u find lots of case studies especially in case of Hospitals and Airlines. Comparison Discounting (Company writing earlier higher prices along with current lower prices for comparison by the customers)4. Reply Paterson says: November 3, 2011 at 12:57 pmHello Hitesh, could send me some insight on bank marketing mix?
Thx Reply Hitesh Bhasin says: November 3, 2011 at 5:46 pmDear Paterson, Can you leave me your email id? Or you can ask you question hereIt is my own site and i can answer with leisure over there.
Other promotional pricing strategies (Includes Low Interest financing, longer payment terms, extended warranties and Service Contracts, and Psychological Discounting)E.
Pricing variations (Early bird discounts, like ticket booking one month in advance at lower price)2. Geographical pricing (Different prices in different geographies, like Indian Oil charges different prices for petrol and diesel in different cities)4. Value pricing (Difficult economic conditions and marketer making value offering, like restaurant offering value menu)5.
Transfer Pricing (Price charged for intra-company or group companies selling).The basis for pricing may be Cost-based methods include Mark-up pricing (Cost plus predetermined Profit), and Target Return (Cost plus say Rs.
But I have a question, is there any model for ranking the marketing mix for different positioning strategy? Thus, it is concerned with the store where the goods shall be displayed and sold, the channels of distribution and logistics management through which goods will flow from marketer to consumers.Chain or path or route in the channels may be marketer to consumer (through factory outlet or internet or company owned stores, or mail order business or door to door sales, or multilevel marketing as done by Amway), or marketer to retailer to consumer, or marketer to wholesaler (also referred to as distributors) to retailer to consumer, or agent to wholesaler to retailer to consumer.
Through internet marketer can sell to a geographically disperse market, target and focus on specific segments, relatively keep low costs set-up, and makes use of e-commerce technology (for payment, shopping software, etc).With regard to channel six basic decisions are to be made -direct or indirect channel (in certain sectors, both direct and indirect channels may be used. Hotels, for example, may sell their rooms directly or through travel agents, tour operators, airlines, and tourist boards.With centralized reservation systems, etc.
Place will be dependent on the number of lawyers you are going to hire and which places you are going to hire them. All these decisions have to be made by individual marketer.Selection of a channel which is flexible, effective, and consistent with the declared marketing policies and programmes of the firm is very important. The process is very clear in law because it is defined by the government and same has to be followed. The nature and the type of the middlemen required by the firm and its availability also affect the choice of the distribution channel.A company prefers a middleman who can maximise the volume of sales of their product and also offers other services like storage, promotion as well as after-sale services. People are off course the most important and the more skilled lawyers you have, the better your services and higher your price. Physical evidence will not matter much in law firms but i highly recommend a plush office with good interiors if you are a premium law firm. Reply mriama says: November 1, 2015 at 3:41 amHican you help me about the price and placement strategy for new govetrmental university? For example Coca Cola uses Grocery Stores, Panwalas, and the restaurant owners to market its beverages, and hul uses not only grocery stores but also chemists to market its soaps and shampoos.
This kind of distribution is suitable for convenience goods, like bread, butter, egg, newspapers, namkins, potato chips, etc.2.
Exclusive distribution: Only one outlet in a bigger geographical area is used to sell the product. However, in this case you can consider Samsung’s service centers as well as exclusive retail outlets which can be considered as repair and retail services respectively. The stores seen by you in your colony or street, wherefrom you buy milk, bread, grocery, stationary, medicines are mostly these kind of stores only.2. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
Department Stores: These are large retail firms, have wide product assortment (mix), and organised into separate departments.


The services are so varied that many a times the owner leases out space to others for these services.3.
Discount Stores: These are self-service, general merchandise stores, regularly offering national, regional, and store brands at low prices. Convenience Stores: These are small self-service stores, open for long hours, and normally carry convenience goods like soft drinks, snacks, cigarettes, chocolates, newspapers. Supermarkets: These are big, self-service stores, carry a complete line of food and non-food products (like cosmetics and over the counter drugs), organised into efficient different departments, offer lower prices than small neighbourhood stores),and central checkout.
They carry other routinely purchased items apart from food and non-food products of supermarkets- food to clothing, appliances to furniture, gardening equipment to artificial jewellery.Superstores are spread over 2, 00,000 square feet area. Hypermarket: These stores are spread over 2, 25,000 to 3, 25,000 square feet area and offer roughly 45,000 to 60,000 different types of low-priced products. Roughly half of the space is allocated to groceries and rest is meant for electrical and electronic appliances, shoes, toys, house wares, hardware’s, furniture, etc.Space is leased to banks and fast food restaurants. Cash-and-Carry Stores: In India recently, some cash-and-carry stores, also known as Warehouse Clubs, have opened. Important among them are Bharati-Walmart (Punjab), Carrefour (in trans-Yamuna area of Delhi).These are for members only and engaged in wholesaling only. To keep prices lower than supermarkets and discount stores, they provide little range of sizes and styles and services. Warehouse Showrooms: IKEA, a Swedish firm sells furniture, household goods and kitchen accessories through catalogues across the world.
Five important features of a warehouse showroom are large, low-cost buildings, warehouse materials-handling technology, vertical merchandise displays, large on-premises inventories, and minimal services.10. In case of jewellery we have many such stores, like Suranas of Jaipur, PC Jewellers of Delhi, Ramchandra KrishnaChandra of Chandni Chowk, and Saboos of Delhi in sarees. They inevitably also share some degree of central management, supply chains, training programs, personnel, etc.They tend to either be parts of a single company or franchises, in which individual store owners license the use of the shared brand, training, and know-how. Three notable companies in this kind of business are Amway India, Oriflame India (beauty products), and Tupperware India (food grade plastic containers). Recently Sky shopping, popularly known as the Direct Response Television (DRTV) industry has also become very important form of marketing through mail.14.
Non-Store based Retailers: The mail order houses, online businesses, vendors, and hawkers are examples of non-store based retailers. Logistics Management:For smooth inflow of goods from manufacturer to ultimate consumers, there are many backend operations which are performed by Logistics. It will provide information to assist them in making a decision to buy a product or service. The cost associated with promotion often represents a sizeable proportion of the overall cost of producing an item. With increased sales due to promotion, costs are spread over a larger output.Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost- effective.
The ad message would be given differently on different media, due to media characteristics.
To increase effectiveness of salespeople, the marketing manager decides on sales territories and sales quota. Information can be sought through the call reports, customer feedback and invoices.Some of the firms instead of personal selling go in for vending machines, which are cheaper to install and operate and flexible in location. Sales promotion as a technique of promotion has been developed to supplement and coordinate advertising and personal selling efforts of a firm. It is any short-term incentive used by a firm to increase the sales of its product.It consists of all those promotional activities that help in enhancing sales through non-repetitive and one-time communication. 1,200), (ix) Fairs and Exhibitions (Trade shows, fashion shows or parades, fairs and exhibitions , Lever Lame sponsored Fashion Week for many years), (xi) Exchange scheme (exchange the old product with new by paying less , like exchange of old Black & White Television for Colour Television by paying rupees 8000 only), (x) Sale (Annual clearance sale of jainsons).
Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of public relations disciplines falling under the banner of corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations. The people should have appropriate interpersonal skills, aptitude and service knowledge to deliver expected service. To deliver products or services, systems or processes have to be in place, to avoid any discretion.
If you walk in a grocer’s shop and find rats, insects and flies, what will be your perception? The young generation prefers to go to malls instead of street shop is the physical ambience.- the cleanliness, air conditioning, parking facility, facility to touch, etc. People do not mind to pay more but need clean environment at the place of delivery for having better experience.



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