Ebook landing page wordpress url,viral marketing 100 success secrets,media player gratuit - Review

03.07.2014
Instead, follow these 15 steps and create a high performance landing page designed specifically for gathering leads. Read on and learn how to build the ultimate lead capture form, an example of which will be uncovered right at the end. Prospects: This is the purest form of lead capture, where you are chasing entirely new prospects through the use of content marketing. Lead form tip: If you are marketing to customers or leads, pre-populate as many of your lead capture landing page form fields as you can, to reduce the friction involved in filling out the form, and to create a sense of personalization. Having established your target audience, you need to figure out what to offer them in order to get their important personal or business data. There is a ton of digital content you can give away, first we’ll list them, then explain how they should be used differently for prospects, leads and customers. Crucial to your success with lead gen is to balance the reward (the size of the prize) with the friction involved in getting it.
Note, you could ask for a lot more if you want to, but realistically, an email is all you really need for most things. Form tip: Scale how much information you ask from prospect, lead, customer (prospect being the least, and customer the most).
Message match is the term used to describe the connection between the call-to-action (CTA) of an advertisement and the headline of the destination page. The human factor: When someone clicks a CTA they have a level of intent that must be matched when they arrive at their destination.
Here’s an example from an Unbounce banner CTA that sits at the end of our blog posts. Always pay close attention to your message and you’ll increase your conversion rates by virtue of more people staying on a page they asked to visit. Trust is key to making people believe you won’t be spamming them after getting your email. Registrant count: If you are running a webinar, list the number of registrants to encourage a herd mentality (if that many people are going, it must be good).
Share count: Showing the social share numbers shows how many people find your content valuable enough to tell others about it. Testimonials: Customer testimonials show that others have made the effort to report back on the quality of your content. Customer logos: If you have an impressive client list, take advantage of this by prominently showing them on your page.
Past content examples: If you are asking someone to sign up for a newsletter, show them an archived example so they know what they are signing up for. Your opening paragraph should be a short and succinct extension of your headline, which serves as an introduction to some bullet points (coming up next) describing the product or service you’re promoting. Join us at 2pm EST for a special webinar about lead gen landing pages, featuring [insert star name], hosted by [insert another star name]. The star power and time limited component give it a persuasive edge, while the details and bullet points give it the descriptive clarity it needs to answer your questions and convince you of the benefits of attending. Following directly from the last point (no pun intended), given how little time most people spend on most pages – you have maybe 5 seconds to garner their interest. Ecourse: A personal video describing what the course is about is typical, and most likely the most persuasive method. Slide presentation: An embedded Slideshare or lightbox gallery presentation with a sample of the full version is a great idea here. Online product demo: A video showing the context of use (the product in action) is the best way to showcase a product. Notice how each of the examples uses only the required information in the form, uses a short intro paragraph, bullet points and relevant images. To make it more actionable, use persuasive copy, that has some urgency or benefit statements in it. The key to creating a sense of urgency is to create the illusion of a pain point in the mind of the visitor to your page.
Amazon preys on the fear of not getting Christmas presents delivered on time (who wants crying kids on Christmas morning?) They do this by helpfully telling you the last day that you should order to guarantee delivery by the date in question. I have no idea if there is actually one seat left, or if this is just a ply to encourage bookings. If you are running a webinar, you can increase both the urgency and exclusivity of the session by stating how many virtual seats are still available. Essentially, anything you can do to create a scenario of urgency through utilizing a pain point, you’ll increase your lead gen form conversions. CCD is a discipline targeted specifically at achieving the goals of a business, from the standpoint that the primary purpose of any page is to guide the visitor toward one specific action. In the examples following, we take a basic lead capture landing page, and transform it using 3 of the core principles of CCD: encapsulation, color contrast, and directional cues. Using encapsulation: Notice how the form stands out more in the version on the right, due to the use of an encapsulation container. Here the ad that was clicked should be a very close match to the headline as discussed in step #5.
The form area shows all of the conversion centered design principles describe in the last step.
Here’s a good example of an ebook download landing page with some of these principles in action. Despite having a well targeted and relevant reward on your page, you could be generating more paying customers from your prospects – and I’m going to show you how. It’s important to think about what will happen after you generate a new lead, and what you want them to do now that you have their attention.
The lead generation confirmation page could be considered the digital equivalent of a supermarket candy shelf. Social: Ask them to follow you on a social media network (Twitter, Facebook) – or share your page. Invite them to a webinar: Make sure the subject matter is closely related to the goals of the leads you’re capturing – and of the landing page they were just on. Ask them to subscribe to a newsletter: Newsletters (or a drip campaign if you want to push them through a progressive story arc) are a powerful permission marketing tool that keeps you in your leads stream of consciousness for an extended period of time. Before you start designing your page, you should grab a marker and use a whiteboard to lay out a wireframe for your page. Before you run the tests I’ll mention below, make sure your wireframe is quite detailed and includes some real copy and some CCD elements such as color and contrast etc. This is a fun one to do with a whiteboard (or piece of paper hanging on the wall if you decided to sketch it that way or printed out a page from a wireframing tool like Balsamiq. For this one, you need to stand 6ft away from the sketch and see what the most dominant areas on the page are. Before you know why you are going to run a test, you need to get some actionable insight into what could make your test effective.
Use services like Qualaroo to add a survey to your pages to ask people questions about their experience.
Using live chat on your pages so that you can talk to people at the point of conversion and figure out why they are sitting on the fence, or what they need to become a converted customer. Connect heatmap software like Crazy Egg to your page to see where the most clicked and focused areas of the page are. The statistical significance of the experiment should be over 95% to remove the potential that your results are based on chance. There are a lot of feedback mechanisms listed above – all of which are effective, but armed with the data from these techniques, you will be tempted to go it alone and try to figure out how to implement change. Draw a giant version of your landing page on a whiteboard (or just print it out as big as you can). Write down a list of the primary page elements that could be tested to start the process with.


Once you have exhausted all of the ideas, have everyone come and vote (by checking a stickie) on their top 3 ideas. As a result of a session like this, imagine our example from earlier, modified based on the principles we’ve learned along the way and the ideas gathered from a group brainstorm. I love these posts which point out the elements which help CRO, plus the diagrams giving an insight into where they should be positioned. Today I’ll show you how I created and optimized a professionally designed, socially viral landing page for an eBook, and how you can do the same in just a few hours, without writing any code. I used three online services and one page design marketplace to bring my vision together as quickly as possible, each of the tools is either free or has a free plan to let you try out your concept with the minimum of fuss. ThemeForest: For my landing page design shopping experience I headed to ThemeForest to check out their new landing page section.
Unbounce: I used Unbounce (obviously) to construct the landing page in a code free WYSIWYG editor. PayWithATweet: This great new free service is what adds the viral secret sauce to your page.
Each template comes packaged with Photoshop PSD files and they usually have a variety of color palettes to choose from. My goal was to find a page template with a nice big hero shot of a book cover to showcase the eBook I wanted to give away. The Premiere Landing Page theme had exactly what I was looking for and at $8 was a no-brainer. The ThemeForest files typically include images already cut up for you (great for people without Photoshop experience), but I sometimes cut them up myself in case I want to make any customizations to the design. I made the page section tall enough to contain the background image and set the background to stretch to the page edges. Some templates (such as this one) show the hero shot of the product at an angle which makes it harder to replace with your own image. For the bottom half of the page, I added another series of images containing the bullet points and section titles. To provide some context for who wrote the eBook, I wanted to put a short showcase video onto the page.
I wanted to add a simple form in the footer to capture email addresses in exchange for a special Unbounce promo.
This clever network effects means that the more people pay for your product with a tweet, the more new people will get to hear about it – perpetuating the flow of traffic to your landing page.
You decide what the default tweet text will be, but your customers can edit it before it’s posted to their stream. After watching the conversion rate hover around 25% I decided to try and figure out why more people weren’t clicking my CTA. Qualaroo is a small interactive widget that appears in the lower–right corner of your page either immediately, or after a predetermined delay (I set it to 20 seconds to give people some time to digest the page messaging). It allows you to survey your visitors with simple questions to gain insight into their experience. When you set up your account at Qualaroo, they provide you with the script to paste into Unbounce. To see how valuable the eBook was perceived against the currency of a tweeted recommendation. I was pretty surprised by some of the results, which I’ll explain below along with the steps I took to optimize the landing page based on the feedback I gathered. Overcoming click fear: I positioned two statements close to the CTA stating that you will have the opportunity to edit the tweet before it gets sent.
Infographic preview: On the hero shot I placed a link to an enlarged view which launched a modal Lightbox style overlay containing the infographic, allowing people to see it and judge the quality. Text content preview: As the PDF was based on a blog post, I linked to the post, explaining that it represented the content of the eBook, again allowing people to see the quality of the content.
Ideally the content preview would be a single chapter of the eBook in PDF format, because I suspect that a portion of my visitors are clicking through to the blog post and are content to consume the information there (not needing or wanting a PDF version).
If you have any thoughts or other ideas of things to test, I’d love to hear them in the comments . I’ve recently seen a few instances where discounts or free downloads have been offered for a tweet. I was first hesitated about the pay it with tweet option as I didn’t want to share something I haven’t read. Since I have been following you on Twitter and LinkedIn, I decided it won’t hurt to share something from you and went ahead, shared it. This is truly one of the most interesting, practical and useful articles I have read in quite some time. I am planning to considerably up my visibility on Twitter over the next month and have been testing out a number of Twitter-related WordPress plugins to help with this and your article certainly gives me a range of new ideas.
Additionally I must admit that KISSinsights is new to me as I typically use SurveyMonkey so looking forward to checking them out shortly. KISSinsights is very specific in it’s use and provides great point-of-conversion feedback. As always Oli, you manage to take a great marketing experience and break it down into its most simplistic and educational form.
Another reason for your own case study may be because they could access your extensive article over at SEOmoz? Yeah, I think the link to the blog post would definitely have an effect as it nullifies some of the need to get the PDF. That’s the beauty of this type of feedback, you can learn how to set expectations for future exercises. Free Ebook: Optimize Landing Pages for ConversionsBuild and promote landing pages that generate more leads.
This means that your landing pages need to be optimized for every stage of the marketing funnel.
Grab your free copy of this guide on landing page optimization by filling out the form to the right!
Sometimes a customer is inactive so your goal is reengagement, through exposure to new content or product demos that may turn them from a fence sitter back into a real customer. Perhaps you get them to register for an e-course using autoresponders to drip content into their inboxes, slowly building a rapport that eventually moves from a soft sell content marketing strategy, to a request to sign up (potentially with a special offer).
They need a softer sell, usually educational material that doesn’t push your product, like an ebook. Your goals here are to keep active customers happy with instructional material that makes their life easier, and then re-engage your inactive customers with special offers, and updates on new features that could reactivate them.
List each session as beginner, intermediate or advance – much like you would with a yoga calendar.
Ideally, you would test this to find out what number of fields converts the best, while still getting the data you need to successfully segment and re-market to them in the future. For example if they clicked on an ad for used pickup trucks, and they arrived at the homepage of a used car business where there was no direct mention of pickup trucks. If you are doing paid advertising such as Google AdWords, there is a bot that reads your target page to see if there is a connection to the keywords in the ad. Read the text on the button, as this will be the last thing in the mind of a visitor when they click it.
The best place to put this is on your confirmation page when they’ve already expressed interest. The best kind are video testimonials, followed by written ones with a photo and official title.
Most of this is done via your headline grabbing their attention, but assuming this has already happened, you need to dig into some simple benefit statements rather than ramble on in a long paragraph like this one. To understand how this works, let’s first look at a couple of examples from the world of ecommerce.


Looking at the best flight for your journey and seeing that there are only 2 seats left is a great way to add urgency to the booking process. This will increase the number of downloads before the date you choose – which of course can be continuously extended.
It’s an approach that uses persuasion and psychological devices to convince a visitor to convert. This is most often done simply by placing the form in a containing box to provide a contrasting background.
By taking the previous version and adding some extra visual persuasion to the form, the first arrow brings your attention from the introductory copy to the form header (which as described above, should contain the description of the purpose of your form) and a second arrow from the form header down to the CTA. It’s a concept based on the primary elements a successful lead gen page requires to be effective.
A good addition to this would be a preview of the ebook to let the visitor know what they are going to download. You want to take advantage of that magic moment directly after the customer says “Yes, I like you” to keep them in your sphere of influence while they’re “in the mood”. Admit it, you’ve fallen victim to those shelves of sweet goodness stacked by the checkout as you wait in line – aimlessly throwing crap you don’t need into your basket. The confirmation page is a good time to ask if someone would like to participate if you can automatically transfer their details to the new newsletter email list without asking for more data. There are a couple of reasons for this: it saves you design time, by getting the layout right before you start building a page you might need to deconstruct and re-build, it also allows you to run a few initial tests using your sketch. Get a lineup of people who’ve not seen the page before, and one at a time, position them right in front of the page with their eyes closed. If the CTA doesn’t stand out enough, you should consider adding more contrast, size and some whitespace around it. But first you need to publish it and start driving traffic to it (from PPC, social, email, display etc.). This is where a test hypothesis comes in – a statement of what you are going to test and your theory behind why it will be a success. This is a measure of confidence that your experiment is valid and can be ended, knowing that the results are trustworthy.
This will work most of the time, but having more than one opinion is a great way to establish new ideas and priorities. For each idea, they must write it down on a stickie and verbalize the idea as it’s passed to you (as the facilitator) and stuck on the page in the relevant position. The only cash outlay came from buying the page design – for about the price of two cups of coffee. The screenshots below show some of the steps I took to re-construct the design in Unbounce. Luckily, the designer of this page had included very precise instructions for how to recreate the angled view in Photoshop. After moving it close to the right spot, I nudged with the arrow keys for an exact placement on the product box. I usually stay away from having more than one call to action, but wanted to experiment to see if people would be interested.
You can then pass the data through to a list at an email provider like MailChimp or AWeber and receive automated notification email updates whenever a new lead is captured. They can’t remove the link back to your page though which is how the viral nature is preserved. I grabbed the link, set it as the target for my button and set it as the page conversion goal in Unbounce (so that I can track how many people click the button). I also placed some links strategically around a few pages to generate some extra traffic, but Twitter was the primary inbound source.
You can watch a complete instructional video which shows you how to create a simple survey question and how to add the Qualaroo script into Unbounce. Having only recently discovered Unbounce this is the type of post that I love – it reveals actual metrics yet offers practical advice how how the rest of us can use these techniques. How long do you think it takes to get to a level of expertise that allow you to create landing pages as good as this one? Having only recently discovered Unbounce this is the type of post that I love – it reveals actual metrics yet offers practical advice how how the rest of us can use these techniques. Ideally there would be a 1-2 chapter preview of the content as a smaller openly accessible PDF as a teaser and proof of quality. In addition to prospects, many repeat visitors or customers will come across your landing page.
Typically the very minimum a prospect, lead or customer will have to part with is an email address (covered in step #3). As such they should be receiving content with signup CTAs and links to register for product demos.
And remember to inform people on your landing pages that they will receive a recording of the webinar the next day if they are unable to attend – this will increase registration significantly. Immediately the message match has been broken and they will feel like they have made a bad click. In the previous example, you’d get a lower Google Quality Score for your ad, and consequently a higher price for your ad. If you’ve been lucky enough to have been mentioned in big publications or on TV, make sure to show off. If you can turn your text into about 3-5 bullet points each explaining why they should fill in your form, then your lead gen page will be more effective. We just talked about message match, so you should understand the importance of a descriptive CTA. Note that they only do this when there are a couple of seats left – not when there are 200 left. Landing pages sit at the heart of CCD, used to focus the attention of a prospect toward a single objective or conversion goal. Essentially, it acts like a checklist of the important elements already discussed, as a reminder that to be really conversion focused, you need to create a page with all of these aspects working in concert together. You can do this by focussing their attention on the first thing they see after submitting your lead gen form – the confirmation page.
Use only a single link for this and send them to a “Greatest Hits” or “Top 10” list page that shows off the very best content and information you have to offer.
Similarly, if the headline is buried, apply the same concepts to make it more easily readable. The screenshot below shows how I pasted in the embed code that I grabbed from our video hosting provider Vzaar.
Digging into individual responses it seems that the primary reason for this was that people would rather tweet about it after having read the content and established an opinion about it’s value (as noted in the last point). Part of me is a little reticent to offer the email option as the viral nature of the tweet is lost with this method.
The end result of this is that they either get lost trying to find what they came for, or ,ore likely they just hit the back button and leave. The header should contain pertinent information that describes what you are getting by submitting the form, and the benefit of doing so.
It also sheds light on how protective people can be about what they say via Twitter – again, it makes total sense when you consider that someone is effectively giving you a recommendation (often to thousands of people who have come to expect a certain standard). Voce sabe que direcao seguir porque existe uma seta o guiando para esse caminho.Nas landing pages, elas sao utilizadas para guiar o usuario para a direcao desejada.



How to upload a video from camera roll to snapchat story
Sales forecasting software free
Windows software download page
Movie creator software list linux


Comments to «Ebook landing page wordpress url»

  1. sweet_fidan writes:
    Motion pictures, I wasn't able to test does the ten,000 crores, India is amongst read.
  2. NURLAN_DRAGON writes:
    Will satisfy easy video editing needs.
  3. Nigar writes:
    Home movies, some of you may be considering.