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11.09.2014
Store layout and number of locations are among factors to consider in a retail marketing strategy. Modern retail marketing strategies frequently engage with customers through websites to encourage online shopping. All retail marketing decisions should consider the target customer as well as the company's profit. A retail marketing strategy refers to how a store and its products sell goods to its target customers.
For instance, a furniture company may choose a large warehouse, while a jewelry manufacturer may decide to sell only over the Internet. Common retail marketing strategies involve how products and stores are positioned and differentiated.
Retail marketing is crucial nowadays for any store owner, whether it be a small store or a large multi-store retailer.
SurfNturf-I know that when I worked for Clinique, one of the other counters had a purchase with purchase promotion, so we prospected throughout the store in order to get customers to the counter. Product marketing strategy involves creating retail advertising in order to promote your products. Each type of retail business has to make decisions about all the details of its marketing mix.


Other businesses may select a combination of a brick and mortar store for in person customer purchases plus a website for customer online shopping.
A differentiation strategy focuses on products that can stand out from the others competing for the attention and dollars of the target market. My team works with a lot of retailers and brands in helping them maximize their ROI - Return On Investment -- in this area and part of this is by using shopper insights.
Business plans include research about who the company's potential customers are as well as what their needs and wants are. All retail marketing decisions should consider the target customer as well as the company's profit. For example, a furniture store may offer hand-made products or other items very different from what competing stores are offering. For example, low-cost hair cutting services are branded and differentiated from upscale salons by their "no frills" store design. When you work closely with shopper marketeers, you can cover all areas of the retail marketing experience, including retail design all the way to implementation.
We now work with our clients to make sure all the parts are covered from the best design of a POS through online campaigns and make sure all this is joined up.
Many cosmetic companies offer promotions like these as well as purchase with purchase which requires the customer to buy a product at a lower price as long as the minimum purchase has been made.


Internet marketing strategies and those for stores that people shop at in person must be developed to meet the needs of potential customers. For example, having an etail website rather than a retail store may save on overhead costs, but it won't be a profitable choice if the target customer isn't likely to shop online. Of course, the product shouldn't only be different, it has to be something that targeted customers want and need. Expensive hair salons, on the other hand, are usually very detailed and fashionable in their store's look. The more retailers and brands that wake up to this type of shopper marketing and the value it brings in, the more savings at the point of sale they are likely to achieve.
It should include decisions about the marketing mix approach, such as how customers will get the products. Retail market differentiation must set stores and products apart in order to create strong branding.
As part of it's retail marketing strategy, an upscale salon may be positioned to potential customers as trendy, while the low-cost basic hair cutting establishment's market positioning could be promoted as budget-friendly.



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