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CCS field teams deliver a comprehensive array of services to ensure your retail success, as well as specialized services as needed. Mobile is effective in fortifying customer loyalty, according to research presented by McKinsey & Company. Increase in the number of brands consumers consider because of easy access to information via mobile in only the last couple of years. Beauty is growing fast on social platforms such as YouTube where the category has expanded 50 percent year-over-year with more than 45 billion lifetime views from more than 200 brands. But in the quest to deliver fun and excitement, there is also the risk of diluting loyalty, especially in the case of the fragmented beauty market.
Investing in mobile is a key ingredient in the marketing mix with some brands allocating as much of 25 percent of their budget to it. Contact met RMB - Bel ons op 088-6439897Graag vertellen we hoe we u kunnen helpen bij het bereiken en activeren van uw doelgroep.
Kia Promotor op Vakantiebeurs 2014Kia is een van de snelst groeiende automerken op de Nederlandse automarkt.
Schrijf u nu in voor de RMB Nieuwsbrief en ontvang ons laatste nieuws maandelijks in uw mailbox. Joakim examines the importance for brand owners to embrace their online presence in the same way as they do in physical stores. They have analysed the top shopper and purchase insights from retail during Christmas 2015 as well as provide an outlook on retail predictions for 2016 across the leading UK retailers. On the back of yet another successful Smarter Selling Conference hosted by Inventa CPM; Marco analyses the key take-outs and considerations of this year's event.
Alberto analyses the current Spanish retail marketplace and the increasing need to move from tactical based retail activation campaigns to a more strategic brand advocacy model; which maximises sales opportunities and secures long-term brand positioning.
Andrew Potter, Group MD of CPM Australia talks outsourced sales, CPM people and culture and how CPM have developed themselves as thought-leaders in the Australian marketplace.
Karen looks at the evolution of retail during an era of constant change in shopper behaviour and shares the latest research findings in a downloadable insight pack; providing top tips on how retailers and brands can offer customized solutions which reflect differing shopper missions. CPM UK , the UK's leading Field Marketing & Contact Centre business present their latest infographic and research findings on how to boost grocery and convenience store sales this festival season. Nissan celebrated the Barcelona v Juventus UEFA Champions League Final in Berlin on the 6th June 2015 with an innovative experiential fan experience at the UEFA Champions Festival at the Brandenburg Gate, which over 100,000 fans visited. This month, we take a look at latest Convenience & Retail Sector Trends , Feedback from our Frontline Field Marketing Teams and recent Shopper Behaviour insights impacting the Convenience Sector. With an exciting “Viva Las Vegas” theme, the team had plenty of Elvis’s and Showgirls dancing the night away! This month, we take a look at Retail Week Live takeouts, growth of the convenience sector , plus much more. We’ve been supporting Comic Relief for over 15 years and on Friday 13 March we formed part of the nationwide network of call centres answering the phones during the live televised Comic Relief bonanza.

Andrew examines the changing role of the Brand Ambassador and new opportunities for a more sales focused in-store activity. Discover for yourselves why CPM are Famous for Sales and how we can assist your brand in our latest video, courtesy of CPM Netherlands.
Johann examines the modern retail landscape in Germany, the return to localization and the key areas areas of consideration for retail sales strategies. Earlier this year CPM was tasked with active selling for Asda Mobile across the Asda estate. This exciting opportunity requires an ambitious, enthusiastic and organised individual with excellent communication skills and a great telephone manner; who is able to build rapport with prospects and targets.
A Christmas Sampling campaign on behalf of client Asda won a Gold in the Most Effective Instore Sales Sampling category and we received a Bronze in the Team of the Year (FMCG) category.
A new team of 20 outsourced sales people will be strategically working across the UK alongside Diageo’s in-house team, adding expertise, intelligent data analysis, sales tools and training – geared to maximising sales for drinks brands including Smirnoff, Gordon’s, Baileys, Bell’s and Guinness. In the past 5 years, Arnold has seen a significant development and shift in how we operate in the Grocery Retail Environment from a Sales Perspective.
The report provides great insight and discussions around the varying topics and challenges associate with the sales industry.
Lynne McKay, General Manager-Retail Activation at Retail Safari, CPM Australia's retail marketing brand, shares her insights on shopper trends in the dessert category in an interview with Retail World.
At a time when CEOs are in a constant quest for growth, there is a promising but often overlooked opportunity available close to home: presales.
Companies with strong presales capabilities consistently achieve win rates of 40–50% in new business and 80–90% in renewal business—well above average rates. Presales requires a dedicated team of experts split into roughly two-thirds for technical activities (crafting solutions to customers’ problems) and one-third for commercial activities (managing deal qualification and bid). Opportunities have exponentially increased for salespeople, thanks to digital innovations, more systematic RFPs, and the pervasive use of inside sales for lead generation.
One presales team helped a building materials supplier improve its qualification rate by using order histories of existing customers and analyses of prospective markets. Leveraging our retail and training experience, we ensure your in-store efforts comply with the standards of the retailers you want to target. More than half of those views are on a mobile device—and that’s not just for teen videos, but categories such as men’s grooming and mature beauty. More than half of consumers check prices on mobile phones and are influenced by what they discover on the web. Fans football energy and passion was measured to power the UCL trophy on its final journey from the Fan Festival to the Olympic Stadium. The new consumers are characterized by being more informed, better savers and more demanding.
Then came an invitation to tender for the staffing and management of Asda’s Phone Shop business, in line with Asda’s plans for a significant roll-out programme.

This includes the Trafford Park store - which Bob Geldof visited in person on Monday 8 December, to buy the first CD. The two most important field sales trends are shared with you to give a perspective on how to be successful in your approach to this ever-changing environment.
The award ceremony and winner announcements will take place on October 23rd at Troxy, Limehouse, London. Distinct from marketing and sales operations, presales provides a specific set of activities that lead to qualifying, bidding on, winning, and renewing a deal. These activities have two to three times more impact on revenue generation than generating leads.
From this data, they developed a list of prospective “ideal customers” most likely to buy the company’s products. In most consumer segments, it is far more concentrated, which is what we see in other indulgence categories, like chocolate [six brands] and beer [five brands], with only a handful of brands generating one-half of sales,” noted Schmidt.
Brands that make the initial “consideration set” are two to three times more likely to be purchased, according to Sophie Marchessou, associate partner at McKinsey & Company. Among the “dos” are easy loads, frictionless checkouts, easy adds or deletes, and effortless navigation. Marco founded the Italian office of CPM over 20 years ago coupling the Retail experience with the marketing and promotional services offered by its sister company, Inventa.
In our work with leading companies around the globe, we have found that companies with strong presales capabilities consistently achieve win rates of 40–50% in new business and 80–90% in renewal business—well above average rates. Souping up the presales engine can yield a five-point improvement in conversion rates, a 6–13% improvement in revenue, and a 10–20% improvement in the speed of moving prospects through the sales process.
To achieve the ideal qualification rate of roughly 50%, today’s best-practice organizations rely on advanced analytics to identify opportunities early in the sales cycle and prioritize the most desirable ones.
Identifying which customers to pursue helped increase bid and bid conversion rates, resulting in a 3–5% improvement in win rates. Despite this level of potential impact, presales doesn’t get much airtime in the C-suite—even though it gets a significant chunk of company resources, typically accounting for 30–50% of overall commercial headcount.
They use techniques such as propensity-to-buy modeling, micro-market targeting, account-level opportunity assessment, and churn prediction to separate the high-quality, high-probability opportunities from the rest.
Sixty percent of traffic to beauty retailers’ websites is via mobile devices, as much as double from just a few years ago.
Promising news is shoppers make more purchases on mobile in the beauty category than the other categories McKinsey surveyed.

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