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Vital Action wanted Vancouverites to visit their website to raise awareness about a court case, learn about assisted suicide, and sign a petition to the Attorney General. While this was a very simple concept—working with a small budget meant we had to think creatively.
On the day of the campaign, we had 16 volunteers out at 5:30am to plant the bodies and signs. 3) Risque projects like this meet a lot of resistance—so if you attempt something similar, know that it takes a bit of perseverance to have it seen through to completion. As a grassroots organization, they didn’t have a big budget to work with—so conventional advertising was out. Each body would be accompanied by a sign that would piqued the attention of commuters and urge them to visit for more info. After scouting each location and determining what materials were needed, we began asking friends to donate old clothing.

For sidewalk signs, we collaborated with an awesome Vancouver company called Moko Branding. While high winds presented a challenge, we were able to get the bodies in place quite quickly.
People are often half-asleep on their way to work—and our displays sparked a lot of curiosity. City cleaners were not aware of our clean up plan, so they took it upon themselves to take down many of our displays. The sign text would be intentionally ambiguous, in an attempt to draw people to the website regardless of their stance on assisted suicide.
Newspaper and cloth was used for stuffing and, together with a handful of dedicated volunteers, we spent two days creating 27 bodies.
They created several laser-cut stencils—which were used with a washable, sprayable chalk called Air Chalk.

On close inspection, the bodies were far from convincing, since we didn’t want anyone calling 911. Finally, adjustments were made to the website to insure a smooth transition from street display to online content. Vital Action’s website had 20 times the unique visitors compared to than the day before the campaign.
Still, a lot of trail and error went into making sure they were effective and safe (the last thing we wanted was to have a limb fly into traffic). Displays were also seen on several news stations, and Vital Action’s founder was interviewed by French CBC TV.

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