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Here's some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report.
Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy.
Start generating more leads from your landing pages today with HubSpot's free tool, Leadin. But while having more landing pages can have a huge impact on lead generation, the other takeaway here is that your landing pages also need to look good to perform well. Well, we want to make that a little bit easier on you, since we know how challenging great design can be -- particularly if you're not a designer, per say.
We all know people have short attention spans -- so why arena€™t we considering that in landing page creation?
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are.
Similar to adding case studies or recommendations, try adding some social proof to your landing pages. Our high-performing landing pages are handcrafted by some the worlds best direct-response and online marketers, not ‘web designers’ who’s goal is to make things look pretty. If you’re running PPC, Facebook Ads or doing SEO and sending traffic to your homepage – you are murdering money! Compress decades into days and benefit from over 10,000 hours of research and experience gained from running thousands of conversion tests. Put simply, if your landing page converts more of your prospects into paying customers than any of competitors sites – you can afford to spend more money on marketing and attracting traffic than them.
Today’s consumer is mobile, with 65% of the Australian population accessing the Internet every day on their smartphone.
In this FREE report, we reveal the 5 things the super successful are doing online, that have their companies growing like a weed regardless of the economy.
They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. In fact, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.
Despite the potentially long copy (one formatting solution would be to convert that into shorter bullet points), the landing page is easily digestible due to its aesthetic formatting. This adds third-party credibility to your content and offers and can help boost conversions.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop-offs in conversion rates.
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In order to stop this atrocity and squeeze every last bit of ROI from your traffic, you must create standalone landing pages that guide your customers in taking take the number one desired action on your site (sale, lead or phone call). We leverage this wealth of experience with the latest advancements in; behavioural analytics, eye tracking and motivational research to ensure you are always one-step ahead of the competition.
This allows you to gain more attention, more traffic and acquire customers cheaper and faster than your competitors, ultimately helping you to steal market share while your competition panics.
This means your prospects will no doubt be accessing your site from their mobile, tablet and desktops. They will, however, a€?foragea€? for information by visually scanning the screen until they find what they're looking for.
That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.
While you dona€™t need to make it the focal point of the page, it's important that it's apparent enough that people will recognize the landing page as being a publication of your business. And while graphics are certainly attractive, they can also increase the load time of your website.

Well, when analyzing which elements of a landing page has the greatest impact on overall website performance, page layout came out on top. So if you’re not offering the best experience on all devices and making it as easy as possible for people to interact with your site on any device – one of your competitors will. This is particularly critical for visitors who come to your landing pages from external non-branded sources, like social media and search.
In fact, according to the Aberdeen Group, a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. Yikes! Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! This is likely because page elements that alter the layout of a page can make it harder for visitors to navigate the pages on your website. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems. Once you've decided on placement for your logo, maintain that position on all your landing pages to maintain consistency. Talk about low-hanging inbound marketing fruit! Keep things simple, and make sure the images you use on your landing pages support -- not distract -- the pathway to conversion.
Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page. With a responsive landing page it adjust to whatever screen size your prospects are viewing it on. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they'll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible. Do you have data about how many people have already downloaded this specific offer that you can highlight on the landing page (e.g.

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