Hotel marketing plan 2015,easy video editor windows 10 release,social media for small business owners club,edit a video clip on mac - PDF Books

10.03.2014
GuestComment today launches the first turn-key platform that allows hotel guests to share praise, complaints and feedback while onsite.
GuestComment is a first of its kind, in that we provide the kiosk, tablet, app, AND the hotel management software.
In addition, GuestComment provides hotel management with their very own search engine-optimized hotel review page. GuestComment launches today, with immediate availability to more than 150,000 hotels in the US.
Proven to increase your brand’s digital IQ and your own channel revenues, our digital marketing strategies are all encompassing, from bespoke website design with white label booking engines to online meta campaigns and cross platform optimisation.
Instant exposure always has its benefits, but it also has its drawbacks unless your adverts and budgets are properly managed and optimized.
Telling your brand story the way it should be told, we turn creativity into commercial advantage – compelling the customer to take the next step.
Se voce tem duvida a que parte de seu orcamento seu hotel deve destinar a acoes de Marketing, saiba primeiramente que se voce esta pensando em investir seus recursos como todos os outros hoteis, voce obtera resultados medios, como todos os outros hoteis, ja se voce busca resultados de maior alcance, esta claro que os gastos sao maiores e exigem abordagens muitas vezes nao tao usuais. Na hora de definir seu plano de Marketing nao pense somente no historico do seu hotel e o desempenho passado, mas tambem pense que as coisas mudam, as tecnologias avancam e o comportamento dos clientes segue essas tendencias.
Para comecar, estabeleca claramente o objetivo principal do seu negocio para determinado periodo. Tambem e importante identificar quais estrategias de marketing nao sao obrigatorias, assim voce podera concentrar-se em seu objetivo principal e reduzir custos. Gastos de desenvolvimento inicial, que deve incluir pesquisa e desenvolvimento da estrategia, design do site, criacao de conteudo e sistemas de comercializacao estabelecidos.


Execucao e gastos de despesas de manutencao, que podem incluir (dependendo dos sitemas de comercializacao estabelecidos) campanhas e-mail marketing, links patrocinados,  otimizacao e posicionamento de seu site, manutencao do site e desenvolvimento, acompanhamento de honorarios de analise e consultoria, e controle e gestao de marketing.
E o mais importante: Tenha em mente que seus investimentos de marketing mais importante sequer podem estar em alguma categoria de "marketing", por que o principal investimento em marketing, seja este digital ou tradicional, sera SEMPRE a experiencia que vivem seus clientes em seu hotel, um cliente que vive uma excelente experiencia trara os melhores resultados sobre qualquer investimento feito no hotel.
Using a patent-pending system, GuestComment collects hotel guestA reviews using interactive kiosks placed inside the hotel. Unlike simple review software services, GuestComment provides the hardware and the software in one turn-key package–you don’t even need to involve your IT folks! So hotels can better craft their online reputations by augmenting hotel reviews already published to TripAdvisor, etc.
Our industry-leading proprietary booking engine software is helping independent hotels increase their own channel online revenues by as much as 128% year on year, and we have the in-house talent to ensure your online marketing is as creative as it is objective.
With an experienced team of PPC professionals – each Google Adwords qualified and Bing accredited, we offer a results-driven, multi-device PPC package designed to increase revenue while reducing cost per acquisition.
We’ll support you every step of the way too – ensuring your website is always performing and consistently achieving your conversion goals – whether on mobile, tablet or desktop. Cada caso e diferente, e nao e porque um hotel de 5 estrelas aplica determinada estrategia que outros hoteis de categoria inferior devem fazer o mesmo.
Os resultados esperados poderao tardar alguns meses, e reduzir os gastos propostos inicialmente ou interromper determinada tatico podera fazer com que os resultados nunca aparecam. All feedback is instantly sent to the hotel management, which can then acknowledge the praise, or address the complaint, before the hotel guest checks out. Trivago, Kayak, and TripAdvisor’s TripConnect are the big three, but Google is hot on their heels.


Our expertise can help build your reputation in all the right places, with daily, image-rich posts across social platforms, interaction with users to drive engagement, rapport-building with influencers and lead generation through promoted posts and tweets.
Para cada objetivo sera necessario uma abordagem diferente. Ter prioridades garante que a parte escencial  do seu projeto seja concluida. Certifique-se que os recursos dedicados a uma tatica ou estrategia serao valido por um, dois ou cinco anos a partir do momento em que voce inicia sua estrategia, caso contrario, voce correra o risco de tornar-se obsoleto.
The onsite kiosks mean less fraudulent reviews, more happy guests, improved online reviews, and increase hotel revenues! Meta search aggregates rates and reviews from multiple hotels and OTAs, making meta management an essential element of your digital marketing strategy.
We design and build bespoke, device responsive websites that drive conversion and still look as good in your hand as they do on your desk. We manage your paid campaigns on multiple third party websites, allowing you to manage your meta search advertising spend from a single dashboard and monitor your ROA (Return on Ad Spend).
We design and develop apps that not only create an additional mobile booking channel, but also help you to showcase facilities, upsell amenities, promote packages and offer customised local experiences. Together, we’ll work to increase your exposure, grow your revenue and boost direct bookings from this all-important online channel.



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