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Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet. Black Friday will cause ?160million worth of stock to be returned over the Christmas period, according to a new report. The first-ever eBay 'rich list' has been published - and reveals that Britain's top sellers are raking in up to ?17m a year trading on the site. This month's round-up of the research, trends and case studies impacting digital marketing. Take a look and get back in touch if there's anything you'd like advice on about how it could impact you and your team.
This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014.
This chart shows that paid ads on social networks have better conversion rates than organic content.
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report. This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. This chart shows what connected smartphone and tablet users are doing whilst watching television.
This chart shows the responses TV audiences give when asked the question "What impact does social media have on your television viewing'?". This chart shows the response content marketers give when asked the question "during the past 12 months how effectively have your content marketing efforts delivered business value?". Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore. This chart shows the number of apps that consumers own and the amount of free time per month.
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store?
This chart shows the average number of interactions brands can expect when they post at different times of the day.
Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us.
Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. Infographics get noticed, invite engagement, are highly flexible and are popular on social networks.
If you want that attention on your marketing message, you’ll have to do more than share a picture surrounded by text. As a social media marketer, when you create an infographic, you aren’t just making a picture out of random data and a pretty font. Picking a topic for your infographic is the easy part; you probably already know what subject you want to tackle. Next, craft a story around your topic that engages viewers and helps you meet your objectives. As your story takes shape, write introductory copy that gives context to your image, story and objectives. If you know the topic you want to tackle, but you don’t have your data yet, there are a few places you can start your search. Google offers Public Data, and Google Trends is a good way to gauge public interest for any search term. IBM’s Many Eyes site offers a searchable database of publicly available data sets along with built-in visualization tools. It may be tempting at this point to start picking out great colors and charts, but effective infographics always start with good, old-fashioned, back-of-the-envelope planning. For many people, pen and paper are still the tools of choice for sketching or wireframing, but you could also use Google Slides, Gliffy and Creatly. As you begin wireframing, think about the first item or element you want viewers to see and how many more items it will take to tell your story.
Pinterest is always a great source for design inspiration, but also look at Daily Infographic and
At Daily Infographic, you can find data-filled illustrations and get a feel for what appeals not only to you, but also to others. maintains a great free library of eye-catching infographics and may act as a springboard for your own ideas.
If you’d like help selecting colors that complement a specific image, take a look at Pictaculous, a free tool that suggests color palettes.
If you have access to professional design talent, this would be a great time to buy them lunch.

Even if you have no idea how to start, there are powerful cloud-based browser apps that let you create infographics using drag and drop.
Venngage, Easy WebContent Presenter, and Piktochart all offer customizable templates, image galleries and tools for creating charts.
These apps typically allow you to design your infographic for free, but downloading the image may incur a small fee. Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising that B2B marketers aren’t leading the social media charge. Deeper examination reveals that all social media platforms enable users to participate in, comment on and create content, as means of communicating with peers and the public. To boost your B2B marketing to the next level, use a variety of social media sites to create and distribute information about your products that your target audience will find useful and shareable.
Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning.
Social Login Users Still Choose Facebook, But Google Is Quickly Gaining (Janrain via TechCrunch)Since Google launched its Google+ sign-ins earlier this year, social logins have suddenly become a hot topic again. Facebook currently accounts for about 46 percent of social logins on Janrain and Googlea€™s share is 34 percent. Why Facebook Stock Is Set To Go Higher (ETF Daily News)Facebook is stalling in the mid-$20 range, as the market looks for evidence that the company can make money from its user base. More likely, these stocks are all benefiting from the halo of interest surrounding Facebook’s IPO, an offering that may well prove to be the biggest-ever in the Internet space.
Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app.
Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. The top answer was that the audience member became aware of more programmes rising from 18% in 2012 to 25% in 2013. Somewhat effectively came out as the top answer with over half of all marketers surveyed giving this response. People who have over 30 hours free time a month also download the most apps with almost 27 apps installed on their smartphones. Consumers are most likely to want to receive deals or offers from their supermarket, or updates on their favourite music with both categories having a 22% favourability rating. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding.
As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours.
What that means for brands is visual storytelling is essential to delivering highly effective messages. They combine charts, diagrams, pictures and stylized text into a visually pleasing package.
They also tend to function as linkbait for industry blogs, something that is appreciated by our SEO colleagues. You’re crafting a tool you can use to achieve a particular objective, and that takes planning. Your story could be about how frequently these injuries occur and how expensive they can be to treat, with the objective of getting people to review your company’s coverage and share the infographic with their social networks. In addition to your favorite industry sources, you can try Many Eyes, an IBM project that allows you to search and visualize publicly available data sets. Create a hierarchy of elements that leads your reader through your infographic narrative, making your strongest argument first of course. In some cases, that branding may be the only way for viewers to find their way back to you. If you see several images that have been shared a lot, take note of any common design elements. The white may work fine on your site, but when other sites republish your image it may not stand out without some color holding it together. Astute B2B marketers can leverage these strengths to create social media  content that amplify other forms of marketing, support search optimization, and generate leads and convert sales without detracting from participants’ main reason for engaging on these social media platforms. This is a sure-fire way to develop search-rich content that provides useful information, answers customers’ questions and celebrates your customers.

This social media dialogue extends beyond the game, to discussions about the NCAAa€™s March Madness corporate partners. Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media. According to the latest data from social login provider Janrain, Facebook continues to be the most popular identity provider for social logins, but the social network is starting to lose some ground to Google.
Its share price may really explode upward if the company can monetize this massive user base. Investor drive for a piece of Facebook is becoming the drive for a piece of a company like Facebook or, better yet, one that might be acquired by it. On Pinterest, the situation was reversed, but overall, brands using Convertro saw around a 25% lift in conversions with paid social ads vs. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube and Google+ all featuring. Respondents aged over 65 are most likely to respond to ads related to what they were searching for with 41%.
Advertising platforms are the most disproportionate between job functions with 83% of CM0 taking owenship of the function compared to 15% CIO.
Interestingly for advertisers, shopping came out second with 44% of tablet users shopping online as they watch television. The threat of spoilers that social media posting presents does not pose a threat to the surveyed audience with only 3% watching less TV because of spoilers. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a gain of 65% in 2014. Only 14% of respondents answered that their content marketing activity performed very well.
Ad revenue also sees a dramatic fall from Q3 2011 but shows steady gains since Q2 2013, finishing Q2 2014 with 19%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%.
This chart shows that across several digital media, direct is the preferred buying and selling format Programmatic is most popular on mobile display and video ads, but forecasts predict programmatic processes will amount to half of an digital display ads. Posts made earlier In the day (1am-8am) see the lowest amount of interactions with 1.93 per hour. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.
It also plays an important role when you share the infographic or publish it on a different site.
The NCAA reports that there are 1.5 billion online conversations that occur about corporate partners throughout the tournament.
But more are now tapping the services of social analytics vendors, digital agencies and PR firms to also use social data for a variety of outbound marketing activities.A In a 2012 survey conducted by Infogroup Targeting Solutions and Yesmail Interactive, 53 percent of marketers worldwide said they planned to make greater use of real-time data in 2013. It is a fusion of different media styles, different topics, different formats and different sources.
By incorporating appropriate keywords and text, they support search optimization, especially if you post them on YouTube, the second biggest social media site and search engine.
Also, ensure that the graphics you use are available to be used publically and are properly attributed to the owner. In addition to blogs and social media sites like LinkedIn and Twitter, use Q&A sites like Quora and old fashioned bulletin boards. According to Kantar Media, 266 different marketers have spent more than $5.9 billion on advertising during March Madness over the last decade. In addition, 80 percent of surveyed marketers said they planned to use social media data in their broader marketing efforts. Business furniture company Turnstone has 112 videos on YouTube answering the smallest of questions. The biggest ad spend was seen during last yeara€™s tournament, when advertisers spent just over $1 billion. Check out Live Vault’s Institute for Backup Trauma staring John Cleese which generated over 280,000 downloads in 2005. The social media reach of March Madness is arguably driving the increase in ad spend during March Madness, as ad spending has increased by 64 percent over the last two years.
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