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13.10.2014
Albert Humphrey is credited with first introducing SWOT analysis in the 1960’s using data from fortune 500 companies. Competitor analysis is critical for any marketing plan and SWOT analysis provides the perfect way to do this. Once you identify the weaknesses of your competitors you can highlight them in your landing pages, advertising campaigns and press releases. Probably the biggest advantage of doing a SWOT analysis is that it enables you to identify your weaknesses.
Finally it provides a visual summary of your product or service and how it compares with the competitors.
SWOT diagrams are sometimes referred to as SWOT matrices because they are usually presented as matrixes like the one above.
You can get started easily using a SWOT analysis template readily available on the Internet.
For example a technological factor like emergence of HTML5 can be considered as a threat to Adobe, which is responsible for developing and maintaining Flash.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. Hi Nishadha, I love how you’ve used the Apple example above to explain SWOT, makes it so much easier to apply to our businesses. As a student I wish u could just post the more importance of the SWOT analysis in marketing and I think this website is the best for small starting up businesses. Not only for average small business owners, but even large businesses can make use of it to measure themselves against competitors. Tweak Your Biz is a business community - a place where business professionals like you can stand out. Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a profound impact on the performance of a company. Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term.
Before you jump ahead and start using this analysis, you should understand what each of these factors in this analysis signifies. Political – Here government regulations and legal factors are assessed in terms of their ability to affect the business environment and trade markets. Economic – Through this factor, businesses examine the economic issues that are bound to have an impact on the company. Social – With the social factor, a business can analyze the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education. Technological – How technology can either positively or negatively impact the introduction of a product or service into a marketplace is assessed here. What is PESTLE Analysis? PESTEL analysis is an extension of PEST that is used to assess two additional macroeconomic factors. So, if you want to assess a business situation in a comprehensive way, a PEST analysis is a definite must that can help you understand the macroeconomic business environment. PESTEL or PESTLE analysis, part of the generic PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. This solution extends ConceptDraw MINDMAP v7 and ConceptDraw PRO v9 products with easy-to-use SWOT Analysis tools. Our database collection is a great resource for Website Developers, Market Research and Direct Marketing.
There are extremely useful templates for Microsoft Word and Excel that can be utilized in most types of business. No matter what type of company you have or its size, there's a template available that can assist your business such as Service Invoices, Sales Invoices, Payroll Calculators, Sales Commissions Calculators, Business Calendars, Business Newsletters, Business Plan Presentations, Letterheads and more. You can create professional purchase orders for your company using this word template which includes all the necessary fields like order and shipping information.
Packing Slips are a perfect way to help your company track the goods being shipped to clients. With this Excel Template you can analyze 3 tax years comparing expenses, business revenues and net income or loss for your business.
This Excel Template can be useful for planning the personnel and operating expenses for your business. It's very common for individuals in sales to quote their customer for a product before an actual sale is made.
When running a company you have employees that pay for company expenses out of their pocket and after they submit the receipts your company will reimburse them. This Excel Spreadsheet comes in handy for small businesses no matter what form of business you may have.
This is a simple flowchart which is used to show the flow of a process and can be useful in many forms of business.
When hiring consultants or employees there is information that your company will want to keep confidential especially when it comes to data. You can utilize this excel template to help your marketing, sales and finance teams forecast the market share for new products or services. When running a company you need to make sure you track work orders so you can make sure your clients remain happy and that jobs are completed in a timely manner. You can select any year with this excel template and the calendar is customizable so that you can integrate your logo and company name.
When running a daycare it's important to know what is going on with every child so if the parents have questions the teacher will have answers. Many businesses require employees to travel and with this excel spreadsheet you can submit your travel expenses which include a detailed expense list as well as employee info. Being a Party Planner or Cater requires you to track alot of information like guests, dates, prices, total costs for food, music, decor and overall costs.
You can use this word document to record meeting minutes for your company and include agenda topics as well as information about the meeting. Use this Word Template to create your own business brochure for your company and it's completely customizable.
Being a personal trainer requires that you supply your client with all the health and fitness information they need in order to succeed in their fitness goals. With this billing statement you can add your own business logo and add a company slogan too.


Most all companies send and receive faxes today and with this Word Fax Cover Sheet Template you can customize the sender and receiver information.
If your company was designed to help charitable organizations or if your company donates to charitable organizations throughout the year you will need a spreadsheet to track the supplies, money, food or total costs of the donations and this spreadsheet can be customized to help you take all that information.
Business owners and executives can create their own professional business cards using this word template which saves the company time and money. If your company provides a service, you can create your own personal Service Quotes for your customer with this professional service quote word template.
Companies have lots of sales representatives, consultants and other employees that have to travel for business purposes.
Many companies big and small fill out work orders when providing their customers with a service.
Companies that ship their products to their customers usually include packing slips for the customers benefit as well as their own.
If this blog didn't contain the spreadsheet you're looking for check out JaxWorks and EXINFM as they have a list of free spreadsheets and templates that may be of value to you and your company. Thanks for this post it is very important, time saving and make attractive report of Minute of Metting and so on. Hi - I was wondering if anyone had a budgeting and forecasting template which tracked the day of commitment and then the day predicted to spend that money (Receipted). SWOT and TOWS Matrix Diagrams solution extends ConceptDraw PRO and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps. This SWOT matrix diagram example was created on the base of article "An Easy Way To Jumpstart Your Strategic Plan: SWOT" by Leslie Wolf from the website of the California Digital Library, the University of California.
The SWOT Analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.
A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.
ConceptDraw PRO allow create SWOT Matrix in just one click for presenting analysis results preformed in mimd map structure using ConceptDraw MINDMAP.
The "SWOT Analysis" solution gives simple visual support for all the steps of a SWOT Analysis process. SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw PRO software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats. It will help you to say the right thing to different people and help you to answer those very important questions, what makes you different and Why Should I Choose You? Since then it’s used by many businesses around the world to asses various projects and business ventures.
Usually a PEST analysis is done before a SWOT analysis to provide the details for opportunities and threats section. Look for common weaknesses in your competitors and include them in your marketing so it would be appealing for many people and also for people looking for alternatives. This will enable you to identify potential opportunities and seize them if they matches your strengths. Since you’re likely to share and collaborate with others when doing the analysis it is always a good idea to choose software that supports collaboration. Strengths and weaknesses are considered internal to your organization and can be filled relatively easily.
A PEST analysis – a process to analyze political, economic, social and technological factors – is usually used to fill in the details for opportunities and threats. Similarly a political factor like turmoil in Greece can be considered a threat to any bank operating in Greece. But it provides a good overall view of your business in a visual and concise manner, making it easy for the marketers.
I have more than seven years hands on experience in SEO, social media marketing, content marketing and many other aspects of digital marketing. I remembered using a computer program for creating a SWOT analysis in a business case during my university studies.
Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! In particular situations such as new ventures or product launch ideas, these factors need to be carefully analyzed in order to determine how big their role in the organization’s success would be. This analysis is used to assess these four external factors in relation to your business situation. It is often used in collaboration with other analytical business tools like the SWOT analysis and Porter’s Five Forces to give a clear understanding of a situation and related internal and external factors.
The main issues addressed in this section include political stability, tax guidelines, trade regulations, safety regulations, and employment laws. This would include factors like inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country. With these, a business can understand how consumer needs are shaped and what brings them to the market for a purchase. These factors include technological advancements, lifecycle of technologies, the role of the Internet, and the spending on technology research by the government. These factors are the Legal and Environment conditions that can have an impact on the company. Browse and Download Website Content, Directory Data for LBS (Location Based Services), Business Listings & Marketing Lead Databases.
These spreadsheets can not only save you time and money but they can help you schedule your time, track your finances, and run your business in an efficient and organized manner. Requiring a signature at the time of delivery will also help you to make sure your client receives the products they purchased. With this professional Sales Quotes template you can insert your company's logo, slogan and retain a copy for yourself.
This Excel Reimbursement Form will help you track what your employees are requesting reimbursement for and also allow you to track the total expense for the year. A small business owner can keep track of their sent, received and pending invoices and the spreadsheet will also calculate payments that are outstanding.
By having Nondisclosure Agreement signed your guaranteeing your company's information is kept safe.
The start day can be customized, up to 20 employees and 9 ships can be scheduled, and the customized shift schedules can be printed.


You also need to be able to track your supplies so your company knows when they need to order more inventory and this work order form can allow you to track all that information.
This childcare spreadsheet will help your daycare track the child's medicine, activities, food, naps and much more. Track actual expenses and calculate any differences between your budgeted and actual numbers. This excel template can be customized to fit your planning needs whther it be for a business conference, wedding or personal party.
It also requires your client to supply you with accurate information regarding their calorie intake, food consumption and their exercise routine. This word template is a very professionally done billing statement and can be used in various forms of business. You can fill out professional work orders with this word template using customizable fields which includes all the relevant information you need for the service you're providing. Creating your own customizable packing slip for your business can't get any easier with this packing slip word template. And i would like gain more from you please update me for new information. God bless you all. DigiBits Media is offering a USA Executives Contact Marketing Database with Email Addresses that contains the business contact information and profiles for over 3.5 million company executives located throughout the United States. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT and TOWS diagrams.
It involves specifying the objective and identifying the internal and external factors that are favourable and unfavourable to achieving the objective. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. Once you have the complete SWOT diagrams of you and your competitors you can make better decisions regarding your marketing plan.
For example you might have real-time collaboration in your application, but if your competitors are doing a better job it then it is a weakness. If you already have Visio as your diagramming tool it is important to remember that Microsoft does support real-time collaboration via shared point.
Marketers might have to work with other departments to fine tune the facts and also to learn about future planned releases, branch openings etc. Nowadays I do a simple version of it together with a lean canvas business model exercise in 20 minutes.
One of the most commonly used analytical tools for assessing external macro-economic factors related to particular situation is PEST Analysis. Many of the templates for Word and Excel are also customizable in order to fit your business needs.
This excel calorie and weight loss tracker will make your job much easier and will allow your client to personally see their success therefore giving them more motivation to continue on their journey. The data fields contained within this product have been carefully selected to provide each essential detail associated with the business profiles that have been included in the database in order to provide a comprehensive listing that offers direct contact information rather than general avenues of communication.
SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories: strengths, weaknesses, opportunities and threats.
The new template for ConceptDraw MINDMAP visually supports identifying internal and external factors that are favorable and unfavorable. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats.
Use the integration between the MINDMAP and PRO applications for fast drawing the SWOT matrix.
It can be used as a business tool or on a personal level where it can help you take advantage of your talents, abilities and opportunities. But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter. Apple is a global brand with many high level projects, so the below SWOT diagram is a bit simplistic, but see how it quickly conveys the relevant information in an easy to understand manner. Would like to see your take on how to do a competitive analysis in a hyper-competitive international industry. Often there is a need for for a Word or Excel template to fit a specific scenario you don't normally deal with, then the hunt begins to either find one, or spending the time to create one. The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes.
When the analysis is complete, output your data to a SWOT Matrix in ConceptDraw PRO for exporting to a variety of other formats: PowerPoint presentation, PDF, image files, etc. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Abbreviation SWOT definition: S = strengths, W = weaknesses, O = opportunities, T = threats. It can help to clarify and summarise the key issues and opportunities facing you and thereby to set objectives and develop new strategies. Often named SWOT Matrix was introduced first at 1960s as examining tool of internal capabilities and possibilities of big companies. You can begin a strategy to distinguish better competition value and to become successful in your market. Achiving best results form SWOT analysis can be reached when several employees will be involved at the process. Management, sales and customer service can all offer reasonable comprehension competitive situation.



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