How to create a compelling marketing video youtube,web marketing definition,the best movie maker software for windows 07 - Easy Way

08.09.2013
Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. This is usually followed by examples of compelling brand content in various mediums – videos, infographics, memes, e-books, podcasts, etc.
It’s as though the answer to the million-dollar question of how to compel people with content is – make the content compelling.
While these are actionable content-creation techniques, no commandment is to be taken as gospel because the method must fit the marketing strategy.
For instance, a cellphone brand could recall the evolution from the bag phone to the flip phone to today’s smartphone; or an education brand could relive the maddening experience of using microfiche and the Dewey decimal system.
There is likely to be some sentimental artifact related to your brand that people yearn to remember. OfficeMax used the power of this insight for its Elf Yourself website, transcending viral media into mainstream culture.
And then there’s Coca-Cola, which took a long-established product and increased sales by 2% in summer 2014 by slapping first names on its cans and bottles as part of its Share-a-Coke campaign. Those campaigns were massive, but the core insight can be applied in countless ways, from featuring user-generated content on your website to placing your email subscribers’ names in your subject lines. Imagine if a brand like NASA apologized for making us memorize in school that Pluto was the ninth planet in our solar system?
It is never more evident that we are suckers for sentimental content than when the ads with cute puppies air during the Super Bowl. We also love a good underdog story or a debunked myth that makes us see ourselves differently. Dove takes the initiative to a heightened level to draw on emotions when it incorporates its mission to improve self-esteem in young girls by helping them “overcome beauty-related anxieties that stop them from being happy and confident enough to reach their full, amazing potential” and invites viewers to join in that mission. Be it the huge volume of expert content for small-business owners on American Express’s Open Forum, or the countless recipes from Whole Foods and Trader Joe’s, content marketing has given rise to the prevalence of brands providing free, useful content. Creating content that is free does not mean churning self-serving, evergreen articles replete with shameless plugs and links to your product pages. Brands often forget that they possess some of the most valuable, interesting, and rare information available. So, there you have it – 10 compelling answers to that million-dollar question: How can we create content that compels people to consume it? You can learn more about creating compelling content from dozens of successful entrepreneurs who have created a profitable business using content. Head of content marketing at digital marketing agency, MullenLowe Profero, Patrick is passionate about creating content strategies for his clients using his background in writing, social media, SEO and email marketing to develop a holistic approach to content marketing.
Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! I need to make sure I don’t break these 10 commandments and build amazing content for people to enjoy.
Any special kind of skills or qualification is not required for this, just normal typing and a reliable internet connection …. Time limitations are not here to start work … You may work on this any time when you get some time ….
What if you were a travel brand whose target was long-term corporate travelers — the kind that need a room for weeks or months at a time? Unless your prospects and customers never talk about your product class or product, social media and content marketing absolutely is an viable marketing option for you — but you might have to be a bit more creative and you might find it takes a little longer than average for your social media content marketing program to show results. Instead of talking about your product or even your category, talk aboutA ancillary products or categories. For instance, what if your audience was professional marketers — brand or agency side?
And speaking of sharing… if you liked this post, please consider Tweeting it, sharing it on Google Plus, Facebook or LinkedIn.
Research shows that today's a€?self-educated buyersa€? are more than halfway through the buying decision process before they even contact you.
About Tom MartinTom is 20+ year veteran of the marketing and advertising industry with a penchant for stiff drinks, good debates and digital gadgets that helps digitally challenged companies create innovative and effective digital marketing strategies. Like many marketers, when it comes to creating engaging content for women,  you may fall into one of two camps. Coming up with great content doesn't have to be a huge strain on your brain, calendar or on your ever-growing list of responsibilities. And, if you've really strained your writing muscles, but you're still not happy with the quality of your writing or content ideas, call in the hired guns.
A professional, well-conceived restaurant business plan is absolutely essential for an independent restaurant venture to obtain funding and have any real chance for success. Several of our members who have recently opened their own restaurants, tell us unequivocally, that having a first-class business plan was the single most important ingredient in making their new business a reality. Our exclusive templates and resources give you a quick and easy way to prepare a winning business plan without spending hundred of hours researching, organizing and crafting every word yourself. Use these resources to simplify and speed up the preparation process with a proven outline to communicate your plan in a professional, compelling format that will enhance your credibility and improve your chances of attracting investors and obtaining the necessary financing. Pre-written content and customizable documents, including a detailed business plan financial model, to simplify and expedite the preparation of a professional, comprehensive plan. Instructions and guidance for preparing all the major elements of a business plan including Executive Summary, Business Concept, Management Team, Market Analysis, Marketing Strategy, Operational Plan, Investment Analysis, Growth Plan, Exit Strategy, and Financial Projections. Current industry research ready for you to use or edit compiled from National Restaurant Association's Food Industry Analysis and other authoritative sources.
Step-by-step instructions for preparing the all-important Financial Section of your plan including creation of your startup budget, financial projections and return on investment analysis. The business plan templates and resources were created by Jim Laube, a practicing CPA for 25 years, and Joe Erickson, a former restaurant owner and operator. Tips and Instruction: Using the Restaurant Business Plan Template- This PDF document explains how to use the Restaurant Business Plan Template.
Business Plan Financial Model-Tableservice Version- Possibly the most comprehensive financial tool you'll ever use to evaluate restaurant financial feasibility and create restaurant financial projections. Business Plan Financial Model-Quickservice Version- This version of the Business Plan Financial Model has been designed specifically for quickservice restaurants. Restaurant Business Plan Financial Model-Pizzeria Version- This version of the Business Plan Financial Model has been designed specifically for quickservice & delivery pizza restaurants.
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This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book. PDF copies of this book were generated using Prince, a great tool for making PDFs out of HTML and CSS. For more information on the source of this book, or why it is available for free, please see the project's home page. DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators.
At this point in your search, you have completed step 1 with a specific industry, function, and geography in mind. A closed scheduleAllows the recruiter to select the ten or twelve individuals they will interview.
The recruiting process is not perfect, so ita€™s recommended that you apply for as many positions as possible.
Your school does not have a robust career services department that attracts a variety of employers.
You want to hedge your bets to have as many opportunities as possible, representing a mix of on-campus and off-campus possibilities.
The main difference between on-campus and off-campus recruitingNot managed by a collegea€™s career services office. If you reduced errors by 35 percent, if you increased profits by 55 percent, and if 75 percent of your customers are repeat customers, include this information clearly, succinctly, and proudly. If you have been a student teacher with thirty-five students in a classroom and student grades improved by 25 percent, include that as well. If you have worked as an administrative assistant in a dentista€™s office and you are part of a marketing team that has increased new patient accounts by 10 percent last quarter, include that!
Clearly listing your accomplishments and quantifying those accomplishments can create talking points for your future interviews. Responsible for the intake and outtake of approximately 1,000 books daily, ensuring that all library users are logged into the new electronic database, which has decreased the number of lost books by 80 percent in the past year. Whenever including bullet points about past work, always tie your efforts to the bottom line.
Unlike financial investments, past performance is an indicator of future success, so include and quantify your past performance, and future employers will be inclined to believe you can do the same for them. Quantify two or three accomplishments for each of your past employers (this can include paid and nonpaid work experiences). Create two or three bullets for each of your past work experiences and use them to note quantified accomplishments.
Share your bullet points with a peer and ask that person to critique your points while you critique your peera€™s accomplishments.
Make certain that your header is professional and gives your prospective employers a positive first impression. Include your name and repeat the phone number to help the recruiter know for certain that the proper person has been reached.
Recruiters appreciate clarity, and an objective can help a recruiter understand exactly what you offer or what business would best suit your background.
An entry-level accounting position in audit, allowing me to use my analytical and detail orientation to ensure accuracy in all reports and reviews.
A communications internship at a top media company that will allow me to use my knowledge and experience to produce and edit clear and effective communications. An entry-level position in the health-care industry, enabling me to use my business and communications skills to enhance a companya€™s bottom line. A full-time marketing position at a Fortune 500 company, enabling me to utilize my knowledge and experience to enhance marketing efforts firm-wide.
Your objective should not ramble past two lines because no recruiter appreciates reading a paragraph-sized objective. An objective should be clear and succinct, allowing the reader to understand what type of position you are looking for. Create professional voice mails for your cell phone and your home phone if they will be used for your job search.
Create a professional e-mail address separate from your school e-mail address, unless you already have one. Draft two objectives: one that references a specific job and another that references an entry-level position in a certain industry. Include vital information regarding your GPA, major and minor selection, and extracurricular activities so prospective employers can get a sense for your focus.


While you are in school, or up to one year after you graduate, your education section should appear before your experience section.
Relevant coursework: You may choose to list relevant coursework if it pertains to the position for which you are applying.
Extracurricular activities: Recruiters may be impressed to read that you were active in your college and that you belonged to targeted student clubs. Nontraditional college students (those who have significant work experience and then decide to obtain their degree) may want to list experience before education. If youa€™ve received additional training and certifications, this information does not belong in your education section.
Your education section should clearly list your college(s) and include a number of important details, including GPA, majors and minors, and extracurricular activities. Your candidacy can be enhanced by including supporting coursework, so include that as well.
Pair up with someone in your class, review their information, and critique it to make the section better. Have your classmate review your work by critiquing it so you can enhance your education section.
Include quantified, results-oriented information in your bullets to help engage your prospective employer. Ita€™s important to use bullet points because they clearly and succinctly list your responsibilities and achievements.
Reduced errors by 35 percent by creating an Excel program that immediately highlights inconsistencies when raw data are entered into the system.
Increased profits by 25 percent by gathering best practices and creating a training program for all new hires. Boosted repeat sales by 75 percent by delivering the very best customer service, as evidenced by numerous satisfaction letters and comments to senior management. Managed three to four hours of after-school activities for three children ages seven to eleven, ensuring homework was completed accurately and efficiently. Assisted dozens of customers daily with all aspects of the storea€™s retail offerings, including answering questions about the locations of items and checking out customers quickly and efficiently at the register.
No matter what the type of position, ita€™s important to quantify information and your accomplishments. Try to tie as many of your responsibilities as possible to the companya€™s or organizationa€™s bottom line.
Communicate with your references in advance because references are a vital part of the job search process and can position you for success.
Community service: Include any volunteer work, such as park clean-ups, walk-a-thons for various causes, fundraising events of any kind.
Licenses and certifications: Individuals can achieve literally hundreds of professional licenses in the areas of health care, finance, real estate, insurance, and so forth. Do not widely distribute this information because it contains the contact information of your references, which you should treat as confidential. Help your references help you by notifying them that they can expect a call and by highlighting the most important qualities you want them to mention. Having a reference document is very helpful when conducting a proactive and efficient job search.
Identify three or four individuals who can serve as your references, and get their permission to give their names and contact information to prospective employers. Speak to your references in advance and let them know about your career goals and which companies you are targeting. When you are interviewing with a specific company, let your references know in advance that they may be contacted, and ask that they let you know if they are contacted. Individuals may want to highlight their skills and achievements rather than the companies for which they worked. Experienced individuals can deemphasize gaps in employment because recruiters often notice gaps and then want those gaps explained. Experienced individuals can also deemphasize career mobility and emphasize skills and achievements. A list of the top one hundred companies today is vastly different from a list of the top one hundred companies from ten years ago. Recruiters appreciate candidates who have repeat work experiences at a certain employer, such as working at one company for two consecutive summers.
Companies often merge with other companies, so note the new name first and put the companya€™s original name in parentheses.
Creating a compelling marketing campaign is a vital step in your job search because it helps you market your skills and abilities to future employers before you meet them. Be clear, concise, completely accurate (in terms of grammar and content), and results-oriented. The remaining elements of your marketing campaign will be covered in the following chapter; each element will continue to strengthen your marketing campaign and ultimately, your job search success. Your cover letter makes the case for why you should be hired because it highlights the two or three critical skills necessary to succeed in the job in which you are most interested. Your pitch allows you to introduce yourself in a clear and concise way, highlighting the strengths that will enable you to succeed. Your online profile works behind the scenes so you will be noticed by recruiters who seek talent, and also provides a great way to stay connected with your network. Step 3 is research, which will enable you to gather vast amounts of information about your industry, your function, your geography, and the companies you are targeting.
Your marketing campaign must have high-quality standards because it represents you when you are not there. Bullets in your work experience section should outline your responsibilities and your accomplishments in a clear, results-oriented manner.
Why should you not pick up your cell phone if you are in a noisy place, especially if you dona€™t recognize the number? Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content. For lack of a better word, compelling answers on how to create shareable, or dare I say, viral content, are lacking. It brought back the campaign in summer 2015 and even allowed people to personalize and purchase their own bottle through the website. President Obama hosting a Between Two Ferns interview with Zach Galifianakis at The White House to promote the Affordable Care Act on the Funny Or Die website is an excellent example.
Dove capitalized on this technique when it created a time-lapse ad revealing how a model gets her made-up beauty. From airlines owning data on the best time to buy plane tickets to insurance companies knowing the safest times to drive, there is bound to be a piece of useful data your brand owns that it can use to create genuinely unique content. They ask questions about your brand everywhere – via your customer service team, internal website search, social media, etc.
Pouring money into a third party that’s offering a content marketing “solution” can be a recipe for mediocre content if you don’t continue to be involved.
These 10 things you have said to stick to are a really good way of making better content for readers.
In our niche publishing world, your post is something really helpful to share with the whole team–editors and salespeople too. Like you said, it depends on the goal, but brand awareness can lead to conversions as well. These folks need to stay abreast of changes in demographics, social media, mobile marketing and be aware of all the new technology platforms springing up daily. I’m always so thankful when you think enough of these posts to share them with your friends.
Take the first step in building your own Painless Prospecting platform that drives leads while you sleep. He is the founder of Converse Digital , author of The Invisible Sale and a contributing writer for Advertising Age.
Create Video Content: If you're finding yourself short on ideas, videos are an excellent way to create quick, compelling content that will appeal to female prospects and buyers.
There are some very talented 3rd party writing resources like WriterAccess with a pool of professional writers ready to turn your awesome ideas into content that women will find irresistible and highly shareable. It will also help you identify and think through the major and subtle elements that need to be addressed in any successful restaurant startup.
The authors have been involved in hundreds of restaurant business plan and startup projects over their careers. This series of linked Microsoft Excel® worksheets will simplify the preparation process while helping you be thorough in your projections. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.
However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed.
If you are participating in on-campus recruitingManaged by a collegea€™s career services office. Dona€™t limit your search to only on-campus opportunities because off-campus opportunities can also be fruitful. People looking for work might check the job board every few days to see hand-posted offers of work.
Most recruiters prefer both because, at times, they may need to send information to both addresses at different times of the year. Objectives can be very targeted and mention a specific position or can be a bit broader in describing a job function. The first school you list is the current school you attend, followed by the previous school.
The most conventional method of listing your work experience is in opposite chronological order (as with your education section). Recruiters do not enjoy or appreciate reading long paragraphs because they want to quickly skim the information. The majority of your experience will be paid, but ita€™s fine to include unpaid work experience.
The clearer your experience, the easier it will be for a recruiter to match you to a position. Ita€™s best to keep it simple and include things that are truly of interest to you such as reading, movies, and physical fitness (in general) or tennis, football, softball (specifically).
If you have knowledge of another language, qualify your knowledge as fluent, intermediate, or beginner. No matter what the skill level of the interviewer, having a common interest can always begin a great conversation. However, having the list prepared enables you to quickly share this information with prospective employers upon request. If youa€™ve worked two summers at the same company, that proves your worth to your employer because they rehired you.


If you worked for a company that has now merged with another company and no longer has the same name, simply list the name of the new company and put the previous companya€™s name in parentheses. It also serves as a one-page summary of your strengths, abilities, job responsibilities, educational background, and much more. Proactive candidates create a reference document that lists the names and contact information of people who will serve as positive references. I took a stab at it and present you with the 10 commandments of how to create compelling content. Find nuggets of forgotten pop-culture lore that relate to your brand, and create content that evokes nostalgia.
The satirical exchange between the two generated over 30 million views and helped lift traffic to HealthCare.gov by 40%.
It revealed the myth behind commercial beauty, reinforcing Dove’s ongoing messaging about what true beauty looks (and feels) like. If everybody and their mothers are talking about how amazing Cronuts are, create a top 10 list of why Cronuts are the worst thing to happen to the culinary world since McDonald’s McLobster.
It can be as simple as one piece of useful, well-designed content, like a cooking cheat sheet or in-depth, brand-free buying guide. Become a trusted resource for valuable information first.
Identify trends in the questions they are asking and feed them the content before they even realize they are asking for it. It’s important to consider the long game and create numerous types of content with varying goals.
If you were the hypothetical long-term travel brand noted above, you might make your entire presence around talking about the destinations where you have rooms. Why not create a single source for all the insight and information these folks will want and need?
And because you need be little more than helpful, you don’t always even have to create content directly about your product or service. When it comes to great content, the magic lies in the quality of the content, not the length of the post. According to the Total Beauty Media Group What Women Watch study, 87% of women view video content online.
If you're just getting started as a content marketer, and you're finding content publishing a challenging endeavour - give yourself a much-needed break. You may also download a PDF copy of this book (41 MB) or just this chapter (9 MB), suitable for printing or most e-readers, or a .zip file containing this book's HTML files (for use in a web browser offline). Instead, when on-campus recruiting takes place, apply for all positions that fit your strengths and interests. Conducting both an on-campus and off-campus job search only increases the number of opportunities you can consider. Advice can still be sought from career services, however, ita€™s the studenta€™s responsibility to manage the overall process.
This term now refers to an online job board site, where individuals can apply for positions. During an interview, with the preceding example in mind, you can easily talk about how you use technology to improve processes.
Names are typically bolded and centered on the page, but aligning your name to the right or left is also appropriate. If you continue your job search after graduation, you might not be permitted to use your school e-mail address, nor should you once you have graduated. Whatever objective you choose, it should state what you are looking for and what you have to contribute. If and when you attend graduate school, law school, and so forth, your postgraduate school would then be listed first. Ita€™s true that the a€?Interestsa€? section is not a core piece of information, but the vast majority of interviewers enjoy reviewing this, and the rapport you build can be helpful! Examples include Chartered Financial Analyst (CFA)To become a CFA, a person needs to take the course and pass it through the CFA Institute. If you dona€™t speak a language other than English, do not include a bullet point about language because you might not know the language capabilities of your interviewers. For example, perhaps a student was ill for half a semester and didna€™t graduate in the expected year. If youa€™ve jumped from one company to another in short periods of time, that can be considered a disadvantage. CVs also can be six to eight pages in length and include biographical information such as marital status and country of origin. The content might not go viral, but your customers will appreciate it, and it will lessen the burden on your social community managers and customer service reps. Teach a woman how to do something new and challenging, either in a blog post, or in an instructional video, and she'll value and share your content. Use a video to talk through a concept just like you would sit and have a conversation with someone over a cup of Starbucks. Using an editorial calendar like this Hubspot blog editorial calendar template will help you stay organized, manage multiple contributors to your blog, monitor your keyword use (words you want to rank for in users Google searches) and manage your blog's timing and deadlines. It provides an outline of your educational background, your work experience, and the key skills you have acquired.
This is true in both good and bad economies, so take great care to guarantee 100 percent accuracy. Second rounds and final rounds will follow either on campus or at the employera€™s offices.
An open schedule, therefore, is open to any candidate who wishes to be considered for an interview.
This chapter will outline multiple strategies you can employ to be seriously considered for numerous job opportunities.
Two of the largest job boards are Monster and CareerBuilder, but there are hundreds of niche job board sites that focus on teaching positions, technology positions, sales positions, and so on.
You can discuss the team environment of the library staff and how you are all working toward decreasing the number of lost books. You want to get their attention and initiate their interest so your foot can inch ever closer to getting in their door. Given this, obtaining a professional e-mail address is a good networking opportunity to contact the individuals with whom youa€™ve been in touch regarding your job search. Ita€™s also recommended that you not answer your cell phone if you are in a loud area, especially when you do not recognize the number. Ita€™s best to research each industry to better familiarize yourself with such requirements because this can vary by industry and by company. This course is known to be rigorous, but you can benefit from it in the long run because you will be a respected securities professional. If you are creating a new online resource, find out what has been created and make something 10 times better. Maybe even talk about how road warriors can maintain healthy relationships with spouses and children. One content marketing strategy might be to create campfire conversations that brings that group together on a regular basis.
Seth Godin, one of the most prolific inbound marketing writers and advocates, and a brilliant blogger with a cult-like following, writes some of the shortest, most persuasive and brilliant marketing content out there.
A calendar will also allow you to spot holes or repetition in your content variety, and identify if you have enough content to generate leads for your sales team. For example, if you have been responsible for opening and closing a retail store on a daily basis and for managing the register that took in approximately $5,000 worth of merchandise a day, state that clearly and concisely. It shows that you have positively affected the bottom line by helping libraries hold onto books versus losing them, which results in unnecessary fees to library users. Inform those individuals and any relevant recruiters that youa€™ve updated your contact information. Allow the call to go to voice mail, listen to it in a quiet place, and return the call as soon as possible.
Perhaps you volunteered to help a teacher organize their classroom, and perhaps you interacted with students and helped them be prepared for the lesson plan. In some cases, CVs are six to eight pages long and include published material and conference information if the person presented information to colleagues. You don’t have to pick a taboo or politically divisive subject and you don’t even have to pick a side – just plant the seed and stay on the sidelines while people engage on their own. Investing time into the quality of your content is always more effective than investing money into the quantity of your content.
You’re giving your prospect relevant information that keeps your brand top of mind and gives a prospect a reason to like you.
You might try using a Google Hangout to not only bring them together but give your prospects a chance to mingle with the top 100. For Seth, and the throngs of people who subscribe and share his blog posts, the word count is irrelevant to his insights. Just make sure you use a good quality camera and good, flattering lighting.An engaging and informative video doesn't have to require a big investment in time. The important thing is that it is well-written and highlights your accomplishments (no matter how big or how not so big).
If you have written three to four sports articles for your school paper every month for the past three years, include that as well. A CV may or may not include biographical information, including marital status and nationality (this is typically the case with international students studying in the United States).
Travel site First Choice asked Pinterest and Twitter users which country was the most beautiful in the world. A list post is excellent content for a new content marketing writer because the items tend to be brief and a list requires less structure in terms of writing. Ita€™s important that the format be consistent and that you get an opinion from a professional, whether it is someone from career services, a professor, or a person who is currently working in the field in which you are most interested. An off-campus job search demands that you are organized and proactive enough to keep things moving.
The bottom line here is that through every experience, either paid or unpaid, you learn something. A specialty cruise line marketer might consider writing a list post of the Top 10 Items Every Cruise Guest Should Bring Aboard.
If you are washing cars, you learn the value of a production line: someone washes, someone rinses, and someone receives the payment.
It can then be shared with dozens of recruiters and hiring managers without you even knowing about it. What better way to get people to share content than provoking them to passionately argue their side?




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